Brand Manager Awards 2015 Presentation
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We hosted the third annual Brand Manager Awards to celebrate the outstanding achievements of the students we recruit, train and manage who help us carry out successful recruitment marketing campaigns for clients on campus.
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Brand Manager Awards 2015 Presentation
- 3. The Agenda 4:00 - 4.45 Networking drinks 4.45 - 4.50 Welcome by Amber Jones, Head of Product at RMP Enterprise 4.50 - 5.05 Student survey findings and insights delivered by Alex Parkes, Future Talent Strategist at AIA Worldwide 5.05 - 5.25 Awards ceremony commences 5.25 - 5.55 Networking game 5.55 - 6.15 Headline awards ceremony 6.15 - 7.00 Canapés and drinks 7.00 onwards Official end - feel free to stay in Sway for drinks with the RMP team! #OCPAwards
- 5. Alex Parkes Future Talent Strategist
- 6. We want to recruit stars
- 7. So what do they think?
- 8. 3-4 societies on average but ranging up to 7! •Over half visit once a week •17% 2-3 times a week •29% once a month Social Life
- 12. • Social media promotion • Email invites • Flyers Event Promotion
- 13. Lloyd’s jelly beans to match you personality Lloyd’s jelly beans to match you personality One firm held an event at a museum which was memorable One firm held an event at a museum which was memorable A lot of the favourites involved food – everything from pizza to popcorn! A lot of the favourites involved food – everything from pizza to popcorn! Accenture’s cereal bar – good brand awareness Accenture’s cereal bar – good brand awareness Simmons & Simmons photobooth with social media Simmons & Simmons photobooth with social media Hashtag competitions for prizes Hashtag competitions for prizes Memorable Events
- 14. Memorable Events JLR – personal meetings in relevant departments JLR – personal meetings in relevant departments Accenture cardboard vinyl players with secret messages – more effective than normal flyers Accenture cardboard vinyl players with secret messages – more effective than normal flyers Interactive events where students can play games Interactive events where students can play games Microsoft had a big blow up tent Microsoft had a big blow up tent Mondelēz - Free chocolate and talks Mondelēz - Free chocolate and talks ‘Though many attend careers fairs this is not sufficient and does not leave the intended lasting effect’ ‘Though many attend careers fairs this is not sufficient and does not leave the intended lasting effect’ Lots of spin the wheel games Lots of spin the wheel games RBS Indian Summer RBS Indian Summer
- 15. • Content relevant to degree • Employee/peer-to-peer engagement • Networking opportunities • Freebies • Show culture and work/life balance • Different ways to engage - ask anon Qs on an iPad • Not just a PPT presentation Presentations
- 16. 55% have had video interviews Pros: -Like the space between answering questions -Comfortable at home Cons: -Weird and daunting at first -Pre recorded interviews feel awkward and impersonal Video interviewing
- 17. • Strong organisation • Feeling valued • Supportive environment • Chance to shine • Having peers present • Good food • Information to prepare Assessment wins
- 18. • Target societies • Use social media • Tailor your message • Take relevant people • Include food! • Dare to be different Steps to success
- 20. The Awards Ceremony 6 Brand Manager Awards 4 Industry Awards 1 Champion Award
- 21. The Judging Panel Facilitator Eileen Morgan, Senior Account Manager & Event Coordinator, On-Campus Promotions Agency Representative Alex Parkes, Future Talent Strategist, AIA Worldwide AGR Representative Claire Adams, Relationship Manager at AGR (Association of Graduate Recruiters) University Representative Rachel Heatley - Student Communications Manager, University College London
- 23. Gold Award for a Brand Ambassador
- 25. Gold Award for a Brand Representative
- 33. Best Student Engagement On Campus
- 35. Networking Game
- 36. Daphne McRae Brand Manager Alumni
- 37. Overview Of The Brand Ambassador Experience • Lecture shout-outs and social media • Organised speakers from Linklaters to come on campus • Assist drop-in sessions to give extra application support • Wrote in-depth competitor report • Built relationships • Distributed free food… in my kitchen
- 38. • Over 750 people driven to the graduate recruitment website • Facebook likes up 144% • Created and managed Twitter account • 3 editorials secured in a student newspaper and sponsorship deal secured • Quadrupled target attendance for Linklaters’ London firm presentation • Additional location secured for the Borrow a Brolley campaign and twice as many brolleys were distributed as were in the previous year Results Of My Campaign
- 39. • Brilliant friends, lots of networking opportunities with very impressive people • Unanimously elected president of a Women in Business-type society • Invaluable insight both into how a small, fast-growing company is run, as well as how an enormous law firm works • An immeasurable confidence boost and presentation skills • Heightened capacity for analysis and understanding of people • Instant credibility and tangible impact What I Got Out Of The Role
- 40. • Be imaginative about how you go about things and use all available resources to the fullest • Some great people to build relationships with are the Careers Service, societies (even outside existing sponsorship deals) and other Brand Ambassadors • Put yourself out there early on in the term, before university work gets too hectic • Be very conscious about what is and isn’t working and react accordingly – use available statistics to help you with this • Be organised! Tips For Future Brand Ambassadors
- 41. • Professional (and wonderfully helpful) staff – everyone really knows what they’re doing • Great to see the impact I was having through the detailed statistics they collected and reassuring to know they’ve got a proven track record • Driven to take my campaign further by how much effort they put into coming up with innovative ways to help us along • Brilliant experience to be able to help provide an insight into how to target my (often misunderstood) generation Thank You On-Campus Promotions!
- 43. Industry focused: IT & Technology
- 51. On Campus Champion 2015
- 54. For more information on On-Campus Promotions: http://www.oncampuspromotions.co.uk/ Follow us on Twitter: @OnCampusPromo Like us on Facebook: OnCampusPromo