How to benefit from an improved talent brand

1. 01
02
Top 5 Benefits
of a Strong Talent Brand
Attract more
of the talent
you need
Companies with a strong
talent brand attract on average
50% more quality applicants.
For example, Vista Projects doubled their
applications after investing in their corporate
website and a talent branding campaign.
Keep the talent
you’ve won
Companies with strong talent brands have
28% lower
turnover rates
than those of companies with weaker
talent brands.*

2. 03
04
05
More quickly
hire the talent
you need
Rapid7 saw a dramatic
drop in time to hire
after they focused on candidate experience. They also
received an 80% approval rating on their hiring process
from all candidates – not just the ones who were hired.
Enjoy a lower cost
per hire
Companies with strong
talent brands typically spend
50% less per hire
than their peers with weaker talent brands.
Perform
as a company
A recent study of over 150 U.S. public
companies showed that those who
invest in their employer brand
also see a steady
increase in stock
performance.
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talent.linkedin.com
References:
* “What’s the Value of Your Employment Brand?”, LinkedIn and Lou Adler, 2011
** “Aligning your consumer brand and your talent brand”, LinkedIn and Lippincott, 2013 Talent Solutions