How to launch your app in international markets @ google edith yeung october 2013

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How to launch your app in international markets @ google edith yeung october 2013

  1. 1. How  to  Launch   Your  App  in   Interna3onal   Markets   Smart Phone. Clever Browsing.
  2. 2. 12 Countries in 12 Months
  3. 3. Over 1.5B smartphone subscribers worldwide with 31% growth and 21% penetration in 2013
  4. 4. US is no longer #1 Smartphone market in the world.
  5. 5. China is the fastest growing smartphone market in the world
  6. 6. Google is the New Microsoft. Samsung is the new Dell. Android phone price will continue to fall.
  7. 7. Total number of mobile app downloads is set to exceed 100 billion this year.
  8. 8. Japan has the highest ARPU in the world
  9. 9. eCommerce revenue will mostly come from Mobile. Consumers and merchants wants to transact on mobile devices, rather than in coins and cash, credit cards. Global offline transactions facilitated by mobile devices will reach about $1.5 trillion
  10. 10. Dolphin Milestones Dolphin was born Ex-Microsoft engineers frustrated with their mobile browser, got together and built Dolphin for Android. (July, 2009) 1,000,000 Launched Dolphin Gesture First 1M users achieved (July, 2010) World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010) Series A Funding Partner with Sequoia and Matrix Partners 10,000,000 Launched Dolphin Sonar First 10M users achieved (Nov, 2011) World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012) China Telecom & KDDI Partnership 50,000,000 Carriers love Dolphin First 50M users achieved (Aug, 2012) 2013 80,000,000 First 80M users achieved (March, 2013)
  11. 11. Level 1: Start Baby Step, Then Take a Giant International Leap Forward
  12. 12. Step 2: Localization - Translating Your App W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes: •  Numeric •  Date/Time •  Currency formats •  Symbols •  Icons •  Colors •  Graphics •  Text string •  Metadata •  Launch tips •  Push notifications •  Help tips •  Privacy policy •  End user license agreement
  13. 13. Step 3: Culturalization - Building a Local Team
  14. 14. Developers will go global from the start or get left behind •  User  acquisi@on   •  Email  Marke@ng   •  Social  Media   •  Website   •  3rd  party  app   store   •  Local  News   •  Local  interviews   PR   Customer   Service   •  Email   •  Social  Media   •  Phone   Marke@ng   Legal   •  Patent  /  IP   •  Partnership   Agreement  
  15. 15. What is Dolphin doing internationally? Who can help translate? Questions? @edithyeung How you make money in international market?

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