- The document evaluates a magazine created by Edward Gough about dubstep music. - It compares the design and conventions used in Gough's magazine to a real rock magazine, highlighting differences in color scheme, font, and how the artist on the cover is portrayed. - The target audience of Gough's magazine is described as 18-year old, white, urban males interested in making technological music to share online. - A large media company like IPC Media would be suited to distribute the magazine to tap into the growing but untapped dubstep market. - The intended audience would be young music creators looking for advice and wanting to improve their skills on a budget.

1. Magazine Evaluation
Edward Gough

3. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
The real media product uses a similar colour theme to m own except they use a red instead of a
grey. They do this so that it stands out more and seems more dangerous. I did not want to use
the colour red as my magazine is not meant to be intimidating or threatening. The real magazine
wants to be as masculine and powerful as possible as it is a rock magazine while mine is for
dubstep magazine which is not meant to intimidating but more of a reliable information
magazine that you can follow and learn from. While the real magazine is a rock magazine, it
makes the artist on the cover seem a bit scary but something to aspire to at the same time. While
my magazine show the artist on the front as something to aspire to and learn from. On the real
magazine they do this by having the artist as the lightest part then him fading to black aroung him
then with a solid background maing him seem like he’s hiding in the shadows. The expression on
his face also adds emphasis to this as his face is very stern. While mine, he has a light coming
from behind him making him seem important and powerful at the same time. The real magazines
masthead is layered behind the head just like my magazine. I did this to add depth to the
magazine and to make it stand out. The font for the real magazine seems a bit gothic which suits
the magazine as it is seen as quite dark and scary. While mine looks technological which also suits
the genre as dubstep is mostly made using computers and other technological devices. The
tagline for the real magazine is at the top and is reasonably thick to get more information on it
with plugs on it also. While mine is at the bottom which limits the amount I could put on the
cover. I chose to go against this though as you then struggle to see the main article when its in
the stand.

4. How does your media product represent particular social
groups?
The target audience of my magazine is an 18 year old, white,
male from and urban setting with a taste for technological
music. My magazine represents them as hard working and try
to make their own music for others to enjoy over the internet.
They get shown as if they try hard to spread their music
because they enjoy it themselves and want others to enjoy it
as well. It goes against common stereotypes where teens are
lazy and don’t want to do anything for free. It also tries to
show that the target audience aren’t all spoilt kids who are
born into wealth and can just buy the latest equipment but
that they are middle class and try to be good and to afford
their technology. Yet it also presents them as have some
amount of money to afford good clothes that are up to date.

5. What kind of media institution might distribute your media
product and why?
The company that might distribute my product would be a large
company such as IPC media as they have many different magazines in
different genres. They have many different magazines as they are able
to make more money with more magazines. They would distribute my
product as it is for a niche market that has not been accessed much yet
so if they build a large fan base for the magazine early they could have
more reliable buyers and will more likely stay with them if new
magazines come out as research suggests that readers stick to one
magazine at a time. So by going into this market they could earn more
money. It also is a reasonably easy genre to work with as there is
nothing too complicated about it. It is also a very large market at the
moment that is being left alone. With an empty market with little
competition they could start a new business for specialised parts of
the media.

6. Who would be the audience for your media product?
The audience for my media product would most likely be
young adults that have an interest in creating music through
computerisation. Being young they would have limited
disposable income so a cheap magazine about what they like
would be ideal for them. As they are most likely be young they
would be studying making them have little time to spend on
reading so a magazine with lots of content can last them a
long time giving them more value for their money. They would
most likely have a deep interest in the music making them
want to succeed more so a product with lots of information
and advice would be perfect for them. They will have a small
group of friends who would also read the magazine and talk
about there music and work together to get better as there is
limited help for improvement in this genre of music.

7. How did you attract/address your audience?
To attract my audience, I would put advertisements in
other magazines similar to this genre just to get the idea
of the new magazine out there. I would then continue to
spread the magazine with posters at the magazine stands
to catch your attention and then make you want to read
it. Then possibly sponsoring something such as a gig for
this genre to get the idea that it is a big magazine that
knows what they’re doing. Then you could advertise on
the T.V. on music channels when this genre of music is
playing on the channel. I would then do a special offer on
the first issue to tempt them into buying it and have
posters in each issue as freebies attract peoples
attention.

8. What have you learnt about technologies from the process of
constructing this product?
I have learnt from this project that technology can
be very useful. I have learnt that I can use a blog to
show my work to anyone and get their views on it
and improve. Also the use of a blog has allowed me
to access my work anywhere and the ability to
make changes quickly and easily. I have also used
QR codes to link my work together so that you can
use a smartphone to go straight to my work. This
lets me show one thing then link to another piece
of my work to see more of my work.

9. Looking back at your task, what do you feel you have learnt in
the progression from it to the full product?
During the progression of my work I feel like I have learnt a lot about
the music itself as well as the technology behind making my product.
On the music side, I have learnt new technical codes for different parts
of the music and what makes the music so different. On the technical
side I have learnt how to use a blog to my advantage to show my work
and the progression of it. I have also learnt different ways to share my
work through QR codes. This allowed me to link all my work back to
my blog showing my work in more detail and with more information. I
have also learnt new information to do with media such as technical
codes and other interesting things. I have also learned about how to
use certain programs better such as photo editing in photoshop. I feel
that I have learnt more about media through out my project along
with gaining more confidence when producing media products.