What to know which developer to joint venture with to get the best planning on your site?
Want to know how to get planing on your land as quickly as possible?
2. 2
Introduction
Carpe DiemProperty(CDP)foundedin 2013,are Londonbased developers ofbrownfieldland,focusing onresidentialand mixed use
land–led schemes acrossLondonZone 2 outwardsand acrossthe SouthEast.
Withover30 yearstrackrecordin propertydevelopment,ourexpertise allowus to create and develop beautifullydesigned homes
and smartcommercialspaces,contributing to regenerationand communitiesoverthe long term.
We focus onland thatis previouslydeveloped &workwithcomplexurbansites to unlockvalue &maximise the sites fullpotential.
We growthroughcollaboration,discerning introductionsand
developmentopportunitiesthatmeetourLand Requirements:
Land Owners: Requiring expertadvice to achieve the highestland
value,eithervia outrightunconditionalpurchase,land promotionorJV
structuredequity.
Ourteamalways remaining personable,transparentand provide
expertise,financialresource,integrityand un-rivalled service thathas
given us a distinguishedreputationacrossthe industry.
If youare looking fora propertydeveloperwithintegrityin Londonor
the SouthEastthenwe canmostdefinitelyhelp.
3. 3
Land Acquisition
• CDP’steam ofpropertyconsultantsare experts in land acquisition&advising clients withthe bestoptionswhentheyare transacting.
• The following optionsare individualtypes ofpurchasesthatwe conductas developers onsuitable opportunitiesthatmeetourcriteria.
Planning Feasibility
• We workwithpropertyownersto assessa site’s planning potential,byperforming a planning feasibilityappraisal.
• We weighup the pros &cons,thenpresentthe land ownerwiththe mostoptimalroute forward,to secure planning permission.
Land Promotion
• We enterinto anagreementwithyou,the landowner,to promote
yourland fordevelopmentwithinanagreed timescale.
• If we are successfulinobtaining planning consent,the land is offered
forsale in the openmarket,withanagreed marketing strategy.
4. 4
Land Acquisition
CDP’steam ofpropertyconsultantsare experts in land acquisition&advising clients withthe bestoptionswhentheyare transacting.
The following 3 options are individualtypes ofpurchasesthatwe conductas developers onsuitable opportunitiesthatmeetourcriteria.
1. Unconditional Freehold Purchase
• If the price is agreed bythe parties,and there are no conditionsattachedto anoffer,the
contractis generallybinding. If anunconditionalofferis made and accepted,we must
complete the purchase.
2. Conditional Freehold Purchase
• The essentialdifference betweenthis type ofdealand unconditionalis thatthe transferofthe
propertyinterestmaynotnecessarilybe completed.
• The parties exchange a contractthe finalcompletionand transferofthe propertyis
conditionaloncertainconditionsbeing fulfilled.
• The mostcommonlyused formofconditionsrelate to planning matters,where the
• purchaserwillonlybuythe propertyifa planning consentis grantedfirst.
3. Land Options
• Anoptionagreementis anagreementmade betweena landownerand a potentialpurchaser
oftheirproperty. Bothparties enterinto anagreement,inreturnfora non-refundabledeposit.
• The potentialpurchaserofthe land has a legallybinding optionto purchaseata certaindate &
price,orafterthe triggering ofa certainevent(forexample afterobtaining planning).
5. 5
Land Promotion
Maximising Your Land’s Potential
• Carpe DiemPropertyofferlandownersand theiradvisorsa unique service atno financialoutlay,namelythe planning promotionand sale
ofpotentialdevelopmentland.
• We willmanage the whole processforyoubyusing ourexpertise and experienced teamofconsultantswe achieve a veryhigh successrate.
Taking Away the Risks
• Promotionto achieve planning consentcanbe a time consuming and expensive
process.To satisfyincreasinglycomplexlegislationand regulationsthe costs
amountto tens ofthousandsofpounds,even forthe smallestsize site,and can
be verymuchhigherforlargersize sites.
• Untilnow,landownerseitherhad to take onthis workthemselves,byusing
consultantsattheirowncost,orenteranoptionagreementwithdevelopers,
having thento settle fora percentage ofthe value ofthe land (determinedby
valuationratherthanopenmarketsale)once ithad a planning consent.
6. 6
How It Works
• We enterinto anagreementwithyou,the landowner,to promote yourland fordevelopmentwithinanagreed timescale.
• If we are successfulinobtaining a planning consent,the land is offeredforsale onthe openmarket,in accordancewith
anagreed marketing strategy.This willfullyexpose the land to ensure the maximum sales value is achieved throughcompetition.
• We thenreceive a percentage ofthe sales proceedsbased onthe upliftin land value,plus ourcostsback.
• We willagree the percentage withyouatthe outset,buttypicallyit’s around20%,and we willalso agree a cap onourcosts.
• IF WE DON’T OBTAIN PLANNINGCONSENT, WE BEAR ALL OF THE COSTS INCURRED
7. 7
Why the CDP Route is Better For you
We help youachieve farhigherreturnsthanyouwouldwitha conventionaldeveloperoption,where youonlyreceive a percentage of
‘openmarketvalue’.
Ourobjectives are aligned –to achieve the highest possible price for your land!
We offer you a number of advantages:
Since we investourowntime and moneyin eachprojectthatwe undertake,we are fullymotivatedto maximise the value ofyourland.
We willworkwithyourexisting consultants,where appropriate,oruse ourownexpertteam forthe promotionprocess.
We have a 100%planning trackrecordand experts inovercoming legaland technicalplanning challenges and obtaining planning
consentin sensitive locations.
We will agree a realisticmarketing strategywithyouand youradvisors to ensure
the maximum exposure ofthe land and highestreturnto you.
Youbenefitfromourconsiderableplanning and marketing expertise.
We willpromoteyourland fordevelopmentatourowncost.
No Planning Consent,no fee.
