Echelon Magazine a bi-monthly digital magazine serving LGBT business professionals.

1. ECHELON DIGITAL MAGAZINE
2011 media kit
Reaching the lucrative
What We Do LGBT business niche market
Echelon Magazine provides
a gateway for corporate
America to create a deeper
connection with the LGBT
business community via a
traditional and conservative
media source.
Who We Serve
Echelon Magazine serves
the ever increasing business
sector of the LGBT commu-
nity by informing, educating,
providing insight and oppor-
tunities for career and small
business expansion.
Contact: 6404 Wilshire Blvd, Ste 1829
Los Angeles, CA 90048
T - 323-230-5548
E - advertising@echelonmagazine.com
www.echelonmagazine.com

2. POWER MARKET POWER MAGAZINE
High
Brand
Disposable
Loyal
Income
2011 Gay
Purchasing
Power:
$835 billion
High
Diversity
Household
Aware
Income

3. INTERACTIVE
FEATURES
A digital magazine affords
Echelon Magazine the
opportunity to offer some very In keeping with the new digital age and the advent and popularity
creative and interactive features of both the iPod and the iPad, Echelon Magazine launches our new
in our upcoming issue. Our host, digital edition with our June/July 2010 issue. As technology changes,
Turn-Page not only digitalizes the so must media.
publications-it transforms it into
a whole new user-friendly The GLBT community has a great reputation for taking advantage of
interactive experience. Users can the latest technology and we look forward to connecting gay-friendly
flip through animated pages full companies with the business side of this lucrative market.
of images and articles as if the
publication was directly in front ABOUT
of them. But that’s not all: videos
can be viewed, links can be Echelon Magazine, established in 2004, is a vital resource for GLBT
accessed, songs and sound clips business professionals, diversity leaders marketing executives and
can play directly from the government officials. As one of the only publications focused on the
interactive pages. professional side of our community, Echelon Magazine advertisers
reach one of the most lucrative target markets via a conservative media
* Embedded Links To Your Site vehicle.
* Flash Ads
* Videos EDITORIAL
* Audio
Echelon Magazine features articles on workplace equality, diversity,
The publication will also allow us successful GLBT entrepreneurs and career professionals and acts as a
to include a search function, add resource to connect with business professionals.
blog widgets and the ability for
readers to share with social media The online edition allows us to directly link editorial content to our
sites. Digital magazines are also website and also to external sites that support the features and
very search engine friendly. information provided.
* Our new digital magazine We look forward to our continued advocacy for workplace equality.
tracks statistics in real time
including: REACH
Visitor frequency The iPad’s sales are expected to reach over 4 million the first year
# of visitors and the iPod has already sold over 40 million so far. This presents an
# of clicks on your ad incredible opportunity for publishers and advertisers.
geographical information of the
visitor EchelonMagazine.com is the main driver for our new ezine. We
time on page currently receive between 15k-20k visitors per month. We also have
accumulated an opt-in list from our weekly newsletter of 4,000
readers. On top of that, the ezine will be easily indexed on all search
engines and canl be shared on the major social networks.

4. About
DIGITAL MAGAZINES
A new study by smart media sales found out that the
digital editions that make money have one thing in com-
mon: they optimized their publications for the screen,
via layout, font choices and rich media.
Here are some key findings:
The elements that enhance the readers’ experience more
are videos (75%),
extra photos (58%),
slide shows (37.4%),
audio (35.7%)
and Flash animations (30.6%)
Digital publications are viewed for 20 to 30 minutes.
An average Web site visit lasts eight to nine minutes
70 percent of subscribers were less likely to ignore ads
in digital editions than on web sites. They were
perceived as less intrusive.
Respondents found ads in digital magazines more
helpful than ads in other electronic media
Mobile phone ads were ranked the least interesting
According to the study, digital magazines were also
seen as
More authoritative 65%
More trustworthy 71%
Easier to read 73%
Better organized 78%
More focused experience 80%
More visually appealing 83%
More interesting and fun to read 85%

5. Echelon
Demographics
GENDER
Male (83%)
Female (17%)
AGE
2011 AD RATES
26-35 (31%) DOUBLE SPREAD $750.00
36-45 (44%) FULL PAGE AD $450.00
46-55 (14%) 1/2 PAGE AD $300.00
1/2 PAGE VIDEO $350.00
ID
No additional charge for bleed or color ads
Entrepreneur (33%) Rates are “per insertion” contact us for frequency discounts
Career Prof. (33%)
Other (33%)
EDUCATION
SPECIFICATIONS
43% Completed College
FULL PAGE 7.5w X 10 INCHES
TECHNOLOGY
FULL PAGE BLEED 8.75w X 11.25 INCHES
62% Own a Computer
HALF PAGE 7.5w X 5 INCHES
INCOME
High res pdf RGB color
$75K-$100K 40% All fonts embedded one file in single page format, no crop marks,
$101K-$150K 60% 150dpi, all pages the same size, we would appreciate if all files were
optimized for web. Fix transparencies through the pdf/transparency
HH INCOME setting and select high resolution.
$75K-$100K 33% Video: FLV files only.
$101K-$150K 33%
$151K-$200K 33%
EDITORIAL CALENDAR
GEOGRAPHIC
EST 33% MATERIALS DUE
CST 16.7% Feb/Mar Finance Jan. 14, 2011
PST 33% April/May Employment / Travel Mar. 15, 2011
INT’L 16.7% June/July Entrepreneurs / Marketing May 16, 2011
Aug/Sept Technology July 15, 2011
Oct/Nov Workplace Diversity Sept. 15, 2011
Dec/Jan Corporate Diversity / Auto Nov. 15, 2011

6. WEB RATES
Small Business Package ($500)
Website Banners (New Low Rates)
100 word profile plus pic and link in our June issue
on Small Business all banners are in rotation
200 word profile plus pic and link in Small Business
Profiles online $200/month (468 x 60 pixels)
1 - banner ad 468x60 to run for 60 days online $200/month (160x600 pixels)
1 - full page ad in Echelon’s June/July 2011 digital $300/month (300 x 250 pixels)
issue. $100/month (125 x 125 pixels)
Text Ads
Small Business Profiles
$100/month or $1,000/year - 20 words maximum
200 words plus picture and logo - $100/year Rotates on every page of the site
Embedded Links - (end of articles) Classified Listing - Online - rates vary depending
$200/month: 30 words or less, to appeari at end of all upon frequency
new articles within the month.
example: ...
LendersMark offers information about mortgage
refinancing and numerous loan calculators

7. Weekly Newsletter
The Echelon Intel Newsletter is distributed to over
4,000 GLBT business professionals, multicultural
marketers and GLBT media professionals.
Box AD - 150x150 pixels: $100 per insertion
Weekly Sponsor: ($150 per week) includes 100
word listing with link and 468x60 banner ad with
link to your site.
Profiles: 100 words for $100. Includes 1 image and
link to site.
Banners: (468x60 pixels) $150 per insertion and
link to site.
Contact via telephone for further
Speakers` Forum discussion: 323-230-5548
or email:
List yourself as a speaker on Echelon`s Speaker advertising@echelonmagazine.com
Forum. Includes up to 300 words bio, image and
contact information. Package includes an announce-
ment in our weekly newsletter.
Rate: $100 per year
Employment
Employer Profle: Market your company`s talent
recruitment with a dedicated employer profile on
echelonmagazine.com. List your HRC score,
employment benefits, diversity awards and
company background to attract GLBT talent.
Includes 1 page of text, link to your site, job board
listings and photos along with a promotion for this
section on the home page.
Rate: $800 per year.
Press Releases
Send your press release to our database of over 4,000
GLBT business professionals, multicultural
marketers, mainstream media and GLBT media
professionals. Includes an image and link to your
site. Available every day except Thursdays.
Rate: $300 per insertion