Siren is a conversation-centric dating app

1. A Dating App powered by
Trusted Sources and Relationship Experts

2. Siren is the only
dating platform to:
• Feature customized daily coaching
tips by relationship experts
• Provide recommendations by
trusted friends or family
• Attract lucrative creative
professional market
• Disrupt the “Shopping for Humans”
dating app model
• Monetize whole engagement path
from online introduction to offline
meeting
Siren takes
meeting online
to the next level.

3. Business Opportunity
• Self-help is a $10B industry, 6% annual growth
• Online dating is a $2.5B industry, 5% annual growth
• Dating app use TRIPLED in last 3 years
• Of 130M US singles, only 30% have used a dating
app; 70% of the market untapped
Initial Market
• Creative professionals
Expansion Potential
• Social platform naturally extends beyond dating
• Partnerships with Relationship Experts as added value
to users
• Unique online to local offline monetization
Strong Creative Team
• Co-founders are female creative professionals and
entrepreneurs in residence at The New Museum’s
incubator NEW INC
• Expert advisors (lead scientist, eHarmony; lead
product development, Zillow; CTO, Soho House)
Proven business
models in dating
and self-help
industries.
Siren combines
both industries
in the core
experience.
Reasons to Invest:

4. Coaching
Sample Tip for Women
Access to Experts
1
Discover
Social Discovery Model
2
Date
3
Fun Date Nights
Siren guides the entire user experience.
Recommended by Your Sister

5. Siren monetizes the entire user experience.
Coaching
1
Discover
2
Date
3
• Data Analytics • Partnerships with
Local Businesses
• Subscription
• Pay per Action

6. Market Opportunity
Target Market:
10M Creative
professionals w/
high earning
power, trend-
setting lifestyles
The tech disruption for dating apps is due.
90M untapped
singles, leaving
$21.6B on the table
40M use dating
apps, $2.5B
20M, high
dissatisfaction
90M
40M
20M
10M

7. Trend-setters,
culture and
creators are
Siren’s
demographic.
• Media, arts, design, entertainment, high-tech,
engineering, science, law, medicine
• Trend-setters, culture creators,
self-improvement seekers
• Authentic connectors, naturally social
Initial Target Market:
10M US Single Creative Professionals

8. Creative
professionals
are
progressive
power
spenders.
Power Spenders
• Avg net worth increases from $50K to
$800K during peak career
• Earn 17% more than non-creatives
• Account for 75% of domestic
purchasing power
• 86% have high job security
• Create $2T in wages and salaries
Progressive and Social
• Seek spectrum of relationships, not just
marriage or hookups: 25% co-habitate,
20% not interested in marriage
• 85% pro-gender equality, 65% liberal
• 50% dissatisfied w/“Shopping for
Humans,” seek meaningful engagement
• Conversational, aesthetic, intelligent

9. The Creative Professionals'
Problem with Dating Apps:
Dating apps
are anti-social
shopping for
humans.
Not for Creative Professionals
• Not conversational
• Lack of meaningful connections: 1/3 of dating
app users have never met anyone in real life.
Not Progressive
• 70% of women receive harassing messages
and leave
• “Serious Relationship” or “Hookup” options only
Not Social
• 95% of static profiles are inactive
• 81% of all users lie on profiles
• 96% of men get no response
• 41% of messages are never returned

10. Gender ratio
45:50:5
(male:female:non-binary)
80% users receive
a response
ZERO harassment
Eliminated objectification
as a way to introduce
yourself to a complete
stranger
$0 marketing
spend to date.

11. % of two-way
connections
100 —
50 —
0 —
1.2% 2.0% 3.1%
10.0%
80.0%
On Siren,
love starts
with a
conversation
not a picture.
Siren Leads in
Meaningful Engagement
“
— Colorado Siren User

12. Product
1,500 users
(Seattle only)
Scalable, 30K+
users, 5% weekly
growth
100K users by
Q2 2017,
weekly growth >7%
PR + Marketing Press shout-outs Press shout-outs
Targeted digital
and community
ambassador
campaigns
Partnerships
37M view Durex
campaign
New Museum
NEW INC Residency
Celebrity influencers
and local offline
vendors in two
markets
Engagement
0 Harassing
messages reported
80% message return
rate, 0 Harassing
messages reported
Maintain quality
reputation nationally
Milestones + Roadmap
2014-2015
Beta
2016
Growth
2017
Expansion

13. Net User 180K 710K 1.6M
Revenue
Partnerships
Subscription
Data Analytics
$1.3M
$500K
$180K
$324K
$11M
$1M
$5.7M
$2.1M
$62M
$10M
$41M
$9.8M
Expense
Salary
Marketing
Strategic Partner
Taxes / Admin
$1.05M
$400K
$220K
$190K
$240K
$7.3M
$750K
$2.0M
$1.9M
$2.7M
$29M
$1.5M
$3.1M
$3.2M
$21.2M
Net Revenue $250K $3.7M $33M
Financials
2017 2018 2019

14. Team:
Led by
creatives
who know
their
target
audience
well.
Susie Lee: CEO co-founder. Yale, Columbia, UW, w/
degrees in molecular biophysics, science education, and
fine art. TED speaker with artworks collected internationally.
Katrina Hess: COO co-founder. 17 years of product and
design for Citrix, Microsoft, and INGDirect. 2X entrepreneur
with Made in Sodo.
Emily Pothast: Content Strategist. 10+ years as artist,
lead musician and composer.
• Galen Buckwalter, lead scientist eHarmony, co-founder Payoff
• Rebecca Bastian, VP product Zillow
• David Aldea, Partner, Willistead Group, former CTO SOHO House
• Nora Bass, CEO Think Content Digital Marketing, Lazard Corporate
finance
• Roman Minarik, Owner / Creative Director PRM Creative London
• Kaolin Bass, Partner Willistead Group, former consultant NIH
• Gayle Karen Young, former CTCO Wikimedia
• Danielle Strachman, Thiel Foundation
• Monica Logani, 37Angels
Advisors:

15. Siren is the only
dating platform:
• For creative professionals
• With relationship experts
• To monetize whole engagement
path
• 80% real conversations start on
Siren vs 39% on all other dating
apps
Summary
Siren Valuation:
$3.7M
Raise: $750K
Katrina Hess
Co-founder
katrina@siren.mobi
Susie Lee
Co-founder
susie@siren.mobi