1. Presenters:
Brandon R. Brown
Community Director & RHA Graduate Advisor
Ebony Cornish
RHA Associate Director
University of South Alabama

2. What’s on the Docket?
• Objectives:
– Strategic Planning
– Utilizing Resources
– Intended Audience
– Strategic Marketing
– Partnerships

3. Case File: Brainstorming
• Types of Programming Events
• Goals of the Program
– Consider the SMART method
• Considering Residents’ Interests
• Time of Year
• Target Audience
• Partnerships

4. The Clients: Intended Audience
• What do your residents like to do?
• Does the program go along with the mission
of your RHA and the department?
• Does it fit with your campus culture?
• Will the program be beneficial to residents?

5. Building Your Case: Planning
• Name of Program
• Logistics
- What - What is the program
- When- Time of the year of the program
- Where – Does the location fit the program?
- How – Setup/Breakdown; Order of events;
Marketing
- Who – Staffing the program (Before, During, and
After the program)

6. The Legal Aid: Resources
• Partnering with RAs
• Partnering with organizations & departments
• Purchase decorations that could be used at
multiple events
• Community Partnerships
• Budget

7. The Evidence: Marketing
• Eye-catching marketing techniques.
• Flyers (Digital vs. paper)
• Emailing Residents
• Sheet signs
• Social Media
• Partnership Advertisement(s)
• Posters/ butcher block paper
• Campus Newspaper
• Other examples?

8. The Trial: The Program
• Sign-in Sheet (Accurate Count of Resident
attendance)
• Carrying out Duties
• Communication amongst Eboard Members
• Setup/Breakdown
• Promoting Future Programs
• Engaging residents
• Handouts; Something to remember RHA by

9. The Verdict: Evaluation
• Self Evaluation
• Staff Evaluation
• Resident Survey
• Small Group Feedback Circle

10. Questions?

11. Activity
• Create your own program.
– Include:
• Name
• Type of Program (Category)
• Intended Audience
• Marketing Strategies
• Plan
– Establishing your goal
– Implementing the goal
– Meeting your goal.