1. Calvert, G.A., Lim, E., Trufil, G., & Fulcher E.P. (Accepted for publication). Psychological and
emotional responses to giving and receiving customer service. Submitted to Journal of Marketing
Research.
Fulcher, E.P., Trufil, G. & Calvert, G.A. (Accepted for publication). The Implicit Affective
Congruency Test (IMPACT) for Measuring Affective Responses to TV Adverts. Submitted to the
Journal of Advertising Research.
Fulcher, E.P., Dean, A., & Trufil, G. (2016). Neurosense and Packaging: Understanding Consumer
Evaluations using Implicit Technology. In P. Burgess (Ed). Integrating the Packaging and Product
Experience in Food and Beverages.
Fulcher, E.P. (2015). Neuromarketing. Spa Business Magazine, 2, p65.
Calvert, G.A., Fulcher, E.P., Fulcher, G., Foster, P & Rose, H. (2013). Using implicit methods to
develop an objective measure of media brand engagement. International Journal of Market Research,
56, 15-32.
Musselwhite, C.B.A., Avineri, E., Susilo, Y.O. and Fulcher, E.P. (2010). Understanding public
attitudes to road safety. Road Safety Research Report, 111. Department for Transport.
Musselwhite, C., Avineri, E., Fulcher, E.P., Goodwin, P. and Susilo, Y. (2010) Public attitudes to
road user safety: A review of the literature 2000-2009. In: Universities Transport Studies Group
Conference, University of Plymouth, UK, January 2010.
Musselwhite, C., Avineri, E., Fulcher, E.P., Goodwin, P. and Susilo, Y. (2009) Understanding the
public attitudes to road safety. A review of the literature 2000-2009. In: 19th Behavioural Studies
Seminar, Horsley Park, East Horsley, Leatherhead , 30 March - 1 April 2009.
Fulcher, E. P., Mathews, A., & Hammerl, M. (2008). Rapid acquisition of emotional information and
attentional bias in children. Journal of Behavioural Therapy and Experimental Psychiatry, 39, 321-
329.
Fulcher, E.P. (2006). A Guide to Coursework in Psychology. Bright: Psychology Press.
Hammerl, M., & Fulcher, E.P. (2005) Reactance in affective-evaluative learning: Outside of
conscious control? Cognition & Emotion, 19, 197-216.
Hammerl, M., Schlicht, C. & Fulcher, E.P. (2004). Assimilation and contrast in evaluative
conditioning. Paper presented at the 28th International Congress of Psychology in Beijing, China.
Fulcher, E. P. (2003). Cognitive Psychology. Crucial Study Guide Series. Exeter: Learning Matters.
Hammerl, M. & Fulcher, E.P. (2003). Human affective-evaluative learning: Reactance effects also in
a between-subjects design? In J. Golz, F. Faul, & R. Mausfeld (Eds.), Experimentelle Psychologie (p.
86). Lengerich: Pabst Science Publishers. Paper presented at the 45th Annual German Experimental
Psychology Meeting, Kiel, Germany.
Fulcher, E.P. (2002). The allocation of attention to stimuli imbued with valence through evaluative
learning. Proceedings of the Experimental Psychology Conference 2002, Leuvan, Belgium.
Fulcher, E.P. & Hammerl, M. (2001a). When all is revealed: A dissociation between evaluative
learning and contingency awareness. Consciousness and Cognition, 10, 524-549. (ISBN 1053-
8100/01).

2. Fulcher, E.P. & Hammerl, M. (2001b). When all is considered: Evaluative learning does not require
contingency awareness. Consciousness and Cognition, 10, 567-573. (ISBN 1053-8100/01).
Fulcher, E.P. (2001). Neurons with attitude: A connectionist account of evaluative learning. In S.
Moore & M. Oaksford (Eds.) Emotional Cognition: From Brain to Behaviour. Amsterdam: John
Benjamin Publishing.
Fulcher, E.P., Mathews, A., Mackintosh, B., & Law, S. (2001) Evaluative Learning and the
Allocation of Attention to Emotional Stimuli. Cognitive Therapy and Research, 25 (3), 261-280.
(ISSN 0147 5916).