This document lists publications by E.P. Fulcher spanning from 2001-2016 that focus on understanding emotional and affective responses to various stimuli like advertising, customer service, and road safety using implicit measures and neuromarketing techniques. Key areas of research include evaluative conditioning without contingency awareness, attentional bias to emotional information, implicit measures of brand engagement, and neuroscience methods for understanding consumer packaging perceptions. The publications appear in journals related to marketing, psychology, and transportation research.