1. Reaching the unreachable
Dialogue with visitors-to-be
Wim van der Weiden, April 2013

2. ‘no museum today’

3. ‘To work as an artist within a certain
tautological understanding of projection-as-
performance is precisely to perform and
reperform ad infinitum the already performed.
Film projection has always relied on a
projectionist to perform and reperform ad
infinitum (ad nauseum) the already performed
and preperformedfunctioning of the projective
apparatus’
From ‘Art Gobbledygook ‘ by Nicky Hamlyn

5. 5

6. 6

9. Museums are about people,
not about collections

10. 10
‘To be astonished, to be surprised,
is starting to understand
José Ortega y Gasset, La Rebellión de las
masas, 1929

11. Opportunity to identification
Relation to actuality

12. 12
In short:
•Know who you are talking to
•Ask them what they want to know
•Know what you want to say
(and what you are talking about)
•Use appropriate language (or images, or music)
•Make sure people understood you
•And ask them if they liked it
•If not, change it

13. Virtual Museums
General purpose:
Reaching new distant audiences
By means of:
1. Information
2. Education
3. Marketing
4. Sales

14. 14

20. 20

22. 22
Museum visitors
Paddlers
Swimmers
Divers

23. 23
Public Quality
The extent to which an exhibition
meets the needs of its visitors

24. EXPERIENCEEVOKE
Relation to actuality
Possibility for identification
ELABORATE
Action
Emotion

25. 25
Keys to success
- Choose target group
- Use scientific roots
- Take advantage of questions visitors
- Wording/terms
- Programmes
- Customer friendliness

26. 26
Criteria
• Charm
• Chairs
• Children
• Capacity
• Cooperation
• Communication

27. H.I.M.
Heritage In Motion