Project overview, January 2015

1. www.britishcouncil.rswww.europa.rs
Media Tours to EU
 project overview
 selection criteria
 lists of media outlets
 activity plan
22 January, 2015 Srdjan Staletovic
www.britishcouncil.rswww.europa.rs

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Project Overview
 Original project title: Study Trips to Brussels and EU Member States
 Project Number: EuropeAid135869/DH/SER/RS
 Proposed project title (ENG): Media Tours to EU countries
 Proposed project title (SRB): Medijske posete zemljama EU
 Contractor: British Council
 Start date: January 2015 (duration 24 months)

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Brief Project Description
• Organisation of individual or grouptailor-made study trips for
selected Serbian media to EU MS
• Assistance in obtaining first-hand impressions and provision of
technical bacground and logistics in production of sucess stories on
the EU accession process
• Creation of media partnerships after journalists back from EU and
monitor thematic stories and programmes created as part of the
project
• Assistance to EU Delegation in handling media interest in EU
integration topics related to study trips

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General Selection Criteria
• Coverage, outreach and influence of media outlets
• Existence of news programme
• Proven interest in investigating EU related topics
• National and regional media outlets in Serbia
• Interest in promoting EU related topics by creation of human stories
targeting widest target audience possible

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Specific Selection Criteria
• Ability to identify topics and activities that verify some change in
Serbia relevant for the EU integration process
• Ability to provide brief synopsis that identify the topic in Serbia and
partner it with similar experience in EU
• Collection of human-interest stories and acceptance of “bottom-up”
approach (from an individual to policy level)
• Relevance of proposed topics matched with propsoed EU
experience

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Eligible Media Outlets
• TV stations in Serbia (national nad regional coverage)
• Daily newspapers (national coverage)
• Radio stations (national coverage)
• Web-portals (registered news portals)

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TV ratings - 2014

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List of Proposed TV Stations
• TV Srbija (RTS)
• TV Vojvodina (RTV)
• TV PINK
• TV PRVA
• TV B92
• TV N1

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Most Popular Dailies in Serbia

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List of Proposed Newspapers
• Blic
• Politika
• Vecernje novosti
• Kurir
• Dnevnik
• Danas

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Average rating of radio and TV
Stations (hourly intervals – 2014)

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List of Proposed Radio Stations
• Radio Beograd 1
• Radio B92
• Radio S

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Most Popular Web-Sites

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List of Proposed Web-Sites
• Telegraf – www.telegraf.rs
• Juzne vesti – www.juznevesti.com

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Activity Plan
• After EUD approves this document a meeting (at the level of PR
representatives) will be organised for:
- SEIO
- Ministry of EU Integration
- Serbian Negotiations Team
- Government’s Press Office
• Upon suggestions from that meeting Project Team shall start
individual meetings and briefings with media outlets from the final
list

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Briefing Note
• Inputs and suggestions received during the approval period
will be incorporated into the final version of a briefing note that
will be presented to each of selected media outlet with
instructions on:
- how best to respond to project’s goals
- how best to identify relevant topics and EU experience
- how soon to develop draft synopsis
- what is the procedure of preapring and doing trips
• All documents and activities will be coordinated with EUD’s
Programme Manager and Press and Info Team.