Jean-Marc Lazard, EDHEC GE 1995, fondateur d'Open Data Soft, intervenait le 6 novembre 2014 à l'EDHEC à l'invitation du Club Marketing sur le thème "Data-driven Marketing, comment réussir la mutation ?"

1. Big Data :
nouvelle donne et opportunités

10. "I’ve never been more excited to be in our industry. It’s because of the Internet of Customers." Marc Benioff, Salesforce.com CEO

13. $
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14. Speak with data ! (regular users can design & share their live BIG DATA visualizations)

16. OPEN DATA
Data valuing
Data sharing
Data opening
Enterprise as a Data-Hub …

17. Internal Data Sources
•Data from IT Silos (databases e.g. data lakes)
•Data from Business Silos (business applications e.g. CRM)
•Desktop data
Open Reservoirs
•WW Open Data (statistics, infrastructures, real- time transport data e.g. bicycles…)
•Other available data incl. paying ones (weather, water quality…)
Mobile / Objects
•IoT (Withings, Netatmo…)
•M2M (cameras, smart meters…)
•Crowdsourced data (events, environment…)
…that can be fed with all types of data!

18. Data -as-a- Service
Open Innovation
API
Open Services
Branded data services
Apps frameworks
Open Companies

19. Open Innovation

26. M2M / IoT - Smart Urban Metering (real-time monitoring)

27. Crowdsourcing (collaborative real-time map of noise in the city, based on mobile-through crowdsourced data)

29. ”Nous ne voulons pas devenir de simples fournisseurs de carrosserie pour Google." Carlos Ghosn, PDG de Renault-Nissan

30. "The industrial internet is bigger than GE and bigger than industry.
Big Data is the future of Industry."
Jeff Immelt,
General Electric CEO

37. www.opendatasoft.com
@opendatasoft