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Social Media Workshop

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These slides were presented to in a Staff Technology Workshop on 11/11/2010

Published in: Technology, Business
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Social Media Workshop

  1. 1. Social Media blogs, video, and podcasting
  2. 2. Social Media Strategy • How much time do you have? • What will you share? • Who should see it? • Do you want to promote it?
  3. 3. Tech Issues • No coding required for basic setup • Controlling your content – Where will it be stored? – What backup options do you need? – Who has access to it? • Marketing – search engines, etc.
  4. 4. Blogging Options • Blogger • Wordpress • Tumblr TypePad*
  5. 5. Free / Paid / Self-Hosting • URL: custom domain or hosted – $10-15 per year vs. $50+ • Customizations (look, functions, etc.) – Many free options – Support vs. time • For the future: import/export options
  6. 6. Site Design • What’s “the norm” for similar sites? • Colors, layout, features – all separate • Downloading vs. tweaking
  7. 7. Organizing Content • Explore your “dashboard” to see your options (categories/tags/pages, etc.) • Media – photos, music, videos, etc. • Links
  8. 8. Learn More • Blogger: – http://buzz.blogger.com/ – http://www.youtube.com/BloggerHelp • Wordpress: – http://en.blog.wordpress.com/ – http://wordpress.tv/ • Tumblr: – http://staff.tumblr.com/ – http://staff.tumblr.com/tagged/features
  9. 9. Business Blogging Blogs can also feed into other sites – facebook, twitter, etc.
  10. 10. Marketing • Connections: etiquette & usefulness • “Cross-posting”: time saver or spam? • “Sharing” tools – audience marketing • Directories, analytics, ads, etc.
  11. 11. Web Video Options YouTube Vimeo Other:
  12. 12. Content Creation • Editing videos vs. creating them – scripts & storyboards • Alternatives & extra options: – slideshows – screencasting – animation
  13. 13. Storyboard Example Think of it as a “comic book” version of your video – with titles, etc.
  14. 14. Editing Tools • Pre-installed programs – Windows Movie Maker & iMovie • Web Editing tools • Software options
  15. 15. Tips & Terms • Timeline: useful for clipping out extra sections, or matching sound files • Transitions: fade in/out option • Title: make sure it is easy to read • Audio: record separately, add later • Screen Ratio: widescreen? What size video does your camera make?
  16. 16. Tech Issues • Length: some free hosts have limits • Size: transitions & effects add to size • Format: check the camera, editor, and website for requirements • Backup: save your source files and full project along with the final cut
  17. 17. Marketing • Look at your “channel” options • Add full descriptions (can’t search the video itself, so your text matters) • Embed your videos on your website • Upload again to facebook
  18. 18. Podcasting
  19. 19. Why do a Podcast? • Tours (Museums, cities, etc.) • “Radio” Show – topical, interviews, etc. • News – NPR stories, for example • Law Enforcement – get updates on local issues
  20. 20. Recording Tools • Software – For Macs: GarageBand – Free: Audacity • Hardware – Built in microphone (background noise) – External (power/quality) – Pop filter
  21. 21. Planning & Recording • Scripted vs. unscripted (outline?) • Take your time! pacing matters • Editing: same programs as recording – Multiple takes, split tracks – Clip out unnecessary sounds – Filter out background noise
  22. 22. Additional Tools • Sound effects? (copyright issues) • Exporting the files (mp3 “codec” etc.) • Creating XML (iTunes subscriptions) – iTunes example (lots of details) – Fill-in form (no coding required)
  23. 23. Uploading Mp3 files • Archive.org (not for podcasting) • Blogs (Blogger, Wordpress, etc.) • Self-hosted (your own website) • More: – http://www.how-to-podcast- tutorial.com/podcast-hosting-table.htm
  24. 24. Podcasting Tutorials Check out these helpful websites for many more tips: •http://www.how-to-podcast-tutorial.com/ •http://www.voices.com/podcasting.html
  25. 25. Marketing Podcasts • iTunes – search from iTunes to find examples of popular podcasts & their descriptions • On your blog! • Directories: Podcast.com / Yahoo Audio / Zen Cast

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