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Manage your-website-2018

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Manage Your Website With Confidence. web design, HTML, content management

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Manage your-website-2018

  1. 1. Manage Your Website With Confidence Susan Henley Spreitzer CAP, OM, CAW Web Designer May 2018
  2. 2. Today’s agenda • Plan well • Get a little technical • Prepare a budget and timeline • Your questions
  3. 3. Plan well • Gather information • Keep it simple • Make it useful • Focus your page • Guard your credibility • Marketing and search basics count • Build for all browsers and devices
  4. 4. Plan well • Get a domain name, approx. $20/year – Descriptive of site’s purpose – Short, difficult to misspell – Consider buying more than one – Include key words • Buy hosting, $10/month
  5. 5. Get just a little technical • Adobe Dreamweaver Custom HTML coding emphasis Part of Adobe Creative Suite, by subscription • No-code-required platforms WordPress, Google Sites, Weebly, Wix, and others
  6. 6. Get just a little technical • Photo editors/graphics builders – Adobe Photoshop Part of Adobe Creative Suite, by subscription – Adobe Photoshop Elements Fewer advanced features than Photoshop, $100 – Corel PaintShop Pro 2018 $40 – Many others, including phone apps, some free
  7. 7. Get just a little technical • Document exchange software – Adobe Acrobat • Browsers – Google Chrome – Firefox – Safari
  8. 8. Get just a little technical • Programming and scripting – Don’t be intimidated by jargon – Learn a little HTML – Explore languages like python, php, and javascript – Validate your code – View other peoples’ code
  9. 9. Get just a little technical • Sites to explore – World Wide Web Consortium – W3 Schools – Webopedia – W3C Code Validator – Adobe Color CC
  10. 10. Prepare a budget and timeline • Some potential expenses – Software – Hardware – Photography – Design fees – Domain registration – Hosting – SSL (security) certificate – Malware scanner
  11. 11. Prepare a budget and timeline • Sites to explore – GoDaddy – Network Solutions – 1and1
  12. 12. Prepare a budget and timeline • Some scheduling considerations – Allow a day for the Internet to propagate your site – Will your e-mail address(es) change? – Does your site launch/upgrade need to be coordinated with other activities?
  13. 13. Prepare a budget and timeline • Gather your resources – Where will you get graphics and photos? – Who will write text? – Will you write HTML, or use a Content Management System? – Will you need a professional Web designer? – Who will build any needed databases?
  14. 14. Questions? • Summary – Plan well – Get a little technical – Prepare a budget and timeline
  15. 15. Thank you for participating! • Contact me with questions – Susan Henley Spreitzer, CAP, OM, CAW – (916) 920-2791 – susan@excellentwebs.com – www.excellentwebs.com

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