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Online Academic Library Services For Online Users

presentation for the University of California-Berkeley Student Library Users Conference in October 2009.

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Online Academic Library Services For Online Users

  1. 1. Online Library Services for Online Users Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author of
  2. 2. Ahh, the good old days <ul><li>Your Library probably used to have money for: </li></ul><ul><li>- going to conferences </li></ul><ul><li>- databases & eBooks </li></ul><ul><li>- extra staff </li></ul><ul><li>- software and hardware </li></ul><ul><li>- web technologies </li></ul>
  3. 3. <ul><li>You probably also used to have time for: </li></ul><ul><li>- work off of the service desks </li></ul><ul><li>- going to conferences </li></ul><ul><li>- writing articles and presentations </li></ul><ul><li>- your own projects </li></ul><ul><li>- engaging in academic discussions </li></ul>
  4. 4. Those days are gone. Sorry. Now you know how public libraries have felt for the last century.
  5. 6. brick and mortar library users digital library users POWER USERS Library Users Today
  6. 7. brick and mortar library users digital library users POWER USERS Library Users Tomorrow Angry Robot courtesy of
  7. 8. Digital Library Activity (annual per capita stats)‏ Library 1 (150,000)‏ Library 2 (350,000)‏ Website visits 5.6 6.3 Database usage 0.7 0.4 eBooks usage 0.2 0.3 Virtual Reference usage 0.01 0.01
  8. 9. Necessary Library Services (& how we do this online)‏ <ul><li>1) Book & Media Collections </li></ul><ul><li>2) Periodicals </li></ul><ul><li>3) Reference and Research Help </li></ul><ul><li>4) Information Literacy </li></ul><ul><li>5) Special Events </li></ul><ul><li>6) Marketing all of the above </li></ul>
  9. 10. 1) Book & Media Collections <ul><li>eBooks </li></ul><ul><li>eMusic, eMovies, eGaming </li></ul><ul><li>digital special collections </li></ul><ul><li>Concerns: DRM, formats, platforms, devices, ADA compliance </li></ul>
  10. 11. Book & Media Collections <ul><li>eBooks – free eBook sites </li></ul><ul><li>eMusic, eMovies, eGaming – free music & video sites </li></ul><ul><li>digital special collections – scanner + WordPress = special collection </li></ul>
  11. 12. Free eBooks <ul><li>Project Gutenberg </li></ul><ul><li>AudioBooksForFree </li></ul><ul><li>Escholarship </li></ul><ul><li>Google Books </li></ul><ul><li>ManyBooks </li></ul><ul><li>Memoware </li></ul><ul><li>Online Books Page </li></ul><ul><li>Oxford Text Archive </li></ul>& many more!
  12. 13. 2) Periodicals <ul><li>databases </li></ul><ul><li>eJournals </li></ul><ul><li>Concerns: DRM, formats, open access, costs, sustainability of the subscription model </li></ul>
  13. 14. Periodicals <ul><li>databases – free article sites & other resources </li></ul><ul><li>eJournals – open access (!)‏ </li></ul>
  14. 15. Free Databases <ul><li> </li></ul><ul><li> </li></ul><ul><li>+ free language learning sites </li></ul><ul><li>+ free practice test sites </li></ul><ul><li>+ free sites in all disciplines </li></ul><ul><li>Why not add this stuff to your website, or even your catalog? </li></ul>
  15. 16. 3) Reference & Research Help <ul><li>IM </li></ul><ul><li>web-chat & widgets </li></ul><ul><li>VOIP & video </li></ul><ul><li>Twitter </li></ul><ul><li>text messaging </li></ul><ul><li>Concerns: staffing models, co-ops </li></ul>
  16. 17. Reference & Research Help <ul><li>IM – AIM, Yahoo, MSN, GoogleTalk </li></ul><ul><li>web-chat & widgets – Meebo, Plugoo </li></ul><ul><li>VOIP & video – Skype, AOL & other video chats </li></ul><ul><li>Twitter – FREE </li></ul><ul><li>text messaging – hacks (be careful)‏ </li></ul>
  17. 18. 4) Information Literacy <ul><li>screencasts </li></ul><ul><li>podcasts </li></ul><ul><li>video class recordings </li></ul><ul><li>class websites </li></ul><ul><li>live office hours </li></ul><ul><li>Concerns: use, learning models </li></ul>
  18. 19. Information Literacy <ul><li>screencasts – Wink, CamStudio </li></ul><ul><li>podcasts – Audacity, OurMedia </li></ul><ul><li>video class recordings – Avidemux, YouTube or </li></ul><ul><li>class websites – WordPress, Blogger </li></ul><ul><li>live office hours – FreeConferenceCall </li></ul><ul><li>free & low-cost hardware on Free After Rebate </li></ul>
  19. 20. 5) Special Events <ul><li>podcasts </li></ul><ul><li>vidcasts </li></ul><ul><li>live webcasts </li></ul><ul><li>event websites for comments & questions before & after </li></ul><ul><li>Concerns: use, access </li></ul>
  20. 21. Special Events <ul><li>podcasts – Audacity, OurMedia </li></ul><ul><li>vidcasts – Avidemux, YouTube or </li></ul><ul><li>live webcasts – </li></ul><ul><li>event websites for comments & questions before & after – Wordpress, Blogger, Google Sites </li></ul>
  21. 22. Audio/Video Tips <ul><li>Everyzing ($) </li></ul><ul><li>Audio & Video to Text </li></ul><ul><li>TextAloud ($) </li></ul><ul><li>Text to Audio </li></ul>
  22. 23. 6) Marketing Services <ul><li>Social networks </li></ul><ul><li>Microblogs </li></ul><ul><li>Events sites </li></ul><ul><li>Concerns: going where your users go, where to distribute staff time </li></ul>
  23. 24. Marketing Services <ul><li>Social networks – Facebook (+ page apps, search apps, & ads), Ning, etc. </li></ul><ul><li>Microblogs – Twitter </li></ul><ul><li>Events sites – Eventful,, Craigslist, </li></ul>
  24. 25. Be Social <ul><li>Be present where your users are </li></ul><ul><li>Be real </li></ul><ul><li>Be reliable and continuously new </li></ul>
  25. 26. $10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: CHEAP ADVERTISING!!!
  26. 27. 8 More Tips!
  27. 28. 1) Interacting <ul><li>Welcome comments on everything </li></ul><ul><li>Respond quickly </li></ul><ul><li>Respond like a human being </li></ul><ul><li>Tools: Google Groups, Google Wave, WordPress, PB Works </li></ul>
  28. 29. 2) Use Cheap Services
  29. 30. 3) Use Free Services <ul><li>Free web hosting, statistics, and web gadgets‏ </li></ul>
  30. 33. 4) Use LibraryThing
  31. 34. 5) Project Planning
  32. 35. 6) Getting Staff Buy-In Let staff know about the project early. Ask staff for their input and use it. Keep everyone informed at all stages. Managers must consistently support the new project or service.
  33. 36. 7) Project Evaluation Survey users & staff 6 months after launch - Would you recommend this service to a friend? Why or why not? Evaluate statistics - How much staff time is being used? - How much is the service being accessed? Evaluate the library's follow-through - Has adequate marketing & training been done?
  34. 41. Evaluation Results Continue service Discontinue service Extend pilot Change aspects of the service Do more promotion or training Discontinuing a service is not failing. Persisting in a failed effort is failing.
  35. 42. 8) Push for Change <ul><li>Try new things! </li></ul><ul><li>Push administrators (they like 24/7 nature of web services, minimal staffing and cheap costs, highest ROI in the library)‏ </li></ul><ul><li>Rejoice in failures (it means you're pushing boundaries!)‏ </li></ul>
  36. 43. the democratization of information and expertise
  37. 44. Questions? <ul><ul><li>Sarah Houghton-Jan </li></ul></ul><ul><ul><li>web: </li></ul></ul><ul><ul><li>email: [email_address] </li></ul></ul><ul><ul><li>IM: LibrarianInBlack </li></ul></ul><ul><ul><li>Skype: LibrairanInBlack </li></ul></ul><ul><ul><li>Facebook: </li></ul></ul><ul><ul><li>Twitter: </li></ul></ul>