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INNOVATE / TIME INC UK:
GROWTH THROUGH SELF-DISRUPTION
MICHEL KOCH
CHIEF MARKETING OFFICER
TIME INC. UK
@MKOCH75
Growth through self-disruption
WHAT WE DO
CUSTOMER TOUCHPOINTS
INTERROGATE THE ECOSYSTEM
• What do customers do & want?
• Where are we strong & credible?
• What is the size of prize & ROI?
LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
Growth through self disruption - Benchmark by EBG - London 2017
Growth through self disruption - Benchmark by EBG - London 2017
Growth through self disruption - Benchmark by EBG - London 2017
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