1. Performance-based solutions for the Travel Industry

2. Dr. Heiko Hildebrandt
COO - TradeTracker.com
Almere, 11/5/2013

3. INDEX
I.
10 years experience in the travel industry
II.
Latest trends and developments in the travel industry
III.
Affiliate networks as solution-partners for the travel industry
IV.
Case studies: WTC.nl and Center Parcs
V.
Q&A

4. I.
10 years experience in the travel industry
Almere, 11/5/2013

5. I.
10 years experience in the travel industry
TradeTracker.com is the leading affiliate
network in the travel industry in Europe
›
HQ: Almere (Netherlands), subsidiaries in 18 countries
›
International expansion: China (Q1/2014), Brazil
(Q2/2014) and India (Q3/2014)
›
4,752 online campaigns (873 in the travel industry)
›
Turnover generated for our travel clients across Europe
in 2013: xx Mio. €
›
In all countries the travel industry is either the most, or
second most important industry to TradeTracker.
20
04
20
07
20
10
20
11
20
12
20
13

6. II.
Latest trends and developments
in the travel industry

7. II.
Latest trends and developments in the travel industry
The travel industry in Europe is in a transition phase
1.
Increasing importance of “meta-searchers”
2.
New traffic sources (retargeting, email retargeting, etc.)
required to become/remain independent from “metasearchers”
3.
Permanent price pressure leads to decreasing margins
4.
Internationalization of merchants and affiliates
5.
“Traffic shift” from traditional sources (content sites, blogs,
etc.) to new sources (voucher code sites, cashback, etc.)
6.
Insolvencies as a result of the fierce market consolidation
Source: http://en.wikipedia.org/wiki/Metasearch_engine

8. III.
Affiliate networks as solution-partners
for the travel industry

9. III.
Affiliate networks as solution-partners for the travel industry
Conversion path tracking and attribution
›
+
Current standard remuneration model: “last cookie counts” (mostly click tag is worth more than impression tag)
Possibility to remunerate affiliates
depending on their individual contribution
to the conversion (last five touch points
are remunerated; client decides on split)
Objective is to enable high quality
publishers to play a greater role and to
reward those who give the best added
value to your affiliate program.
This system offers a unique insight in the
conversion process of the client and
thereby can also be of great added value
in increasing the campaign results.
-
In to apply the conversion path model, it is
mandatory that the client works exclusively
with a network.
Only affiliates that are registered with the
network will be remunerated.

10. III.
Affiliate networks as solution-partners for the travel industry
Next level account management
Service level
guarantees
New affiliate
remuneration
models (e.g. hybrid
(e.g. reply within
one business day)
models) based on
product groups,
segments and related
trade rules
“Allinclusive
network”
Quarterly reviews are
conducted in close
cooperation with the
client
(in-depth campaign analysis,
update on latest trends and
developments)
Main objective is to
enhance the
campaign
performance, traffic
quality and overall
client satisfaction.
“All inclusive network”
philosophy:
newsletter send-outs, campaigns
promotions, uploading of banner
material, affiliate acquisition/
optimisation every week, traffic
migration services, campaign
monitoring and fraud detection/
protection, customised reports,
technical support, etc, are part of
the next level account
management.

11. III.
Affiliate networks as solution-partners for the travel industry
International coverage and service
International
key account
managers as
Central Points
of Contact
TradeTracker‘s
software is
completely
localized
(legislation,
languages)
Multicountry
tracking
pixel
One advertiser
account for our
international
advertisers
(single sign-on)
International
approach
Extended
reporting
functionalities to
monitor the
performance in
each country
(according to the
defined KPIs)
One affiliate
account for our
international
affiliates
Key account
managers as
Local Point
of Contacts
(single sign-on)

12. III.
Affiliate networks as solution-partners for the travel industry
Usual affiliate-payout-process
Transaction
generated by
publisher
Transaction
validated &
accepted by
merchant
Transaction
invoiced to
merchant
Transaction paid
by merchant
Transaction paid
out to publisher

13. III.
Affiliate networks as solution-partners for the travel industry
SFP shortens the payout process by up to 99%
Transaction
generated by
publisher
Transaction
validated &
accepted by
merchant
Transaction
invoiced to
merchant
Transaction paid
by merchant
Transaction paid
out to publisher

14. III.
Affiliate networks as solution-partners for the travel industry
SFP shortens the payout process by up to 99%
39
standard
25
with prepayment
super fast payment
1
0
10
20
30
days
super fast payment
with prepayment
standard
40

15. III.
Affiliate networks as solution-partners for the travel industry
Advantages of SFP
Advantages
Financial risk resulting from a delay in payment or even a payment default
is completely shifted from the publisher to TradeTracker
Higher planning security
(once payment is processed TradeTracker will never reclaim or offset a
payment retrospectively)
Improved cash flow for publisher
(optimal for publisher who purchase their traffic from Google or Facebook
where they normally have to pay immediately)

16. III.
Affiliate networks as solution-partners for the travel industry
Transparency and fraud protection
1.
All publishers who register at TradeTracker are checked manually.
2.
Suspicious affiliates are request to place a java script on their website(s) to verify that they are
the rightful owners.
3.
TradeTracker always shows the origin of the traffic.
4.
TradeTracker enables and encourages its merchants to directly communicate with their
publishers through an integrated ticket system.
5.
Upon campaign launch at TradeTracker, TradeTracker guarantees to clean client’s traffic by
identifying fraudulent traffic sources.
6.
The merchants decide what publishers are promoting their campaign(s).
7.
TradeTracker offer continuous brand monitoring to protect client’s brands.

17. IV.
Case studies: WTC.nl and Center Parcs

18. IV.
Case studies: WTC.nl and Center Parcs
WTC.nl works exclusively with TradeTracker since 2013
› a few years earlier mostly focusing on selling flight tickets (name World Ticket Center)
› now become one of the leading travel players in the Netherlands / focusing on tickets, holidays, car rental, hotels, camper
rental, far travel
› process WTC.nl has gone through is also visible in their affiliate campaign
› affiliate campaign, which was started in 2006 solely focusing on flight tickets
› now a campaign suitable for almost every affiliate
› transition, which was visible in all aspects of the campaign has shown the power of the combined offline- and online strategy
and WTC brand
› WTC.nl needed a new and extended commission model plus an affiliate network which helped them in growth with their
affiliate campaign and matched their demands regarding transparency, vision, software and reach
› 2013 an exclusive collaboration between WTC.nl and TradeTracker
› with new model, compared to 2012 the number of sun holidays sold for WTC.nl through the affiliate channel has multiplied
by 6 already this year and the number of Camper rentals will grow with more than 40%

19. IV.
Case studies: WTC.nl and Center Parcs
WTC.nl works exclusively with TradeTracker since 2013
Wide range of promotion materials.
› specific banners, search boxes, rich productfeeds to even white label flight ticket modules with which the affiliate
can make the complete booking on its own affiliate site!
Extreme fast payouts of sales/leads.
› TradeTracker’s unique super fast payments model, affiliates can be paid out within 7 days after the generation of the
sale/lead.
Focus on wishes of (possible partners)
› listening to the wishes of (potential) partners WTC.nl has created a position as being a realiable and flexible partner
› transformation of the affiliate campaign of WTC.nl example of how TradeTracker is seeing the change of the market
› detailed commission models for advertisers
› more custom-made models and promotion materials for affiliates
› more contact moments with affiliates are key in the growth of large brands in the travel market.
› Conclusions based on the statistics from the TradeTracker software and WTC.nl’s statistics programs have resulted in
where the program is today and where it is going in the future.

20. IV.
Case studies: WTC.nl and Center Parcs
WTC.nl works exclusively with TradeTracker since 2013
WTC.nl Quote:
WTC.nl is satisfied with the cooperation it has with TradeTracker for years. Since august 2013 we have extended this
successfull cooperation by working exclusively with TradeTracker from that month on. TradeTacker has proven to be the
perfect partner for WTC.nl thanks to it’s broad knowledge, technology, personal attention, communication and results.
We think that together we will rise the WTC.nl to an even higher level and set up even more successful partnerships
with affiliates.
Bram van der Woude
Online Marketeer WTC

21. IV.
Case studies: WTC.nl and Center Parcs
Center Parcs, part of Groupe Pierre Vacances
trusts TradeTracker in many countries
› Center Parcs opened its first holiday park in 1968 in the Netherlands
› today more than 40 parks under the brand names Center Parcs and Sunparks in Germany, the Netherlands, Belgium
and France
› Affiliate marketing contributed in a large extent to this success.
› Until 2009 preferred networks in Europe Zanox and Affilinet
› Q1 2009 Center Parcs decided to launch with TradeTracker in Belgium
› TradeTracker developed a plan of how to constantly develop both campaigns (Center Parcs and Sunparks) and boost
the sales performance (voucher codes, cashback, emailers, comparison sites and content sites) each quarter
› result was that the amount of sales transactions increased every quarter in comparison to the previous year`s
results
› Pierre Vacances launched all of its products with TradeTracker- become preferred partner in Belgium in Belgium
2011 .

22. IV.
Case studies: WTC.nl and Center Parcs
Center Parcs, part of Groupe Pierre Vacances
trusts TradeTracker in many countries
› extend the cooperation with TradeTracker to the Netherlands, Germany and UK.
› next level of campaign management is aligned campaign optimisation across all countries
› TradeTracker share the information of which optimisation approaches have resulted in improved campaign
performance and new affiliate channels are built up for all campaigns and in all countries at the same time
› client is now considering consolidating its affiliate marketing activities in Europe and to work together with
TradeTracker on a preferred or even exclusive partnership basis in all countries
› example of Center Parcs and whole Groupe Pierre Vacances shows positive effect of continuous development
proactive and structured campaign optimisation

23. V.
Q&A

24. V.
Q&A
Dr. Heiko Hildebrandt
COO
TradeTracker International B.V.
Markerkant
Almere
T
M
E
W
+49 (0) 40 370 883 074
+49 (0) 176 609 411 56
hhildebrandt@tradetracker.com
www.tradetracker.com