Discussion Choose a problem or issue that you would like to resolve. Of course, only share what you are comfortable sharing. Address the following items about your problem or issue: 1. Describe a problem/issue. 2. As a solution-focused therapist treating a client with this same issue, describe what techniques you would use. 3. Describe possible goals for this client. 4. Describe possible interventions for this client. 5. Identify the possible outcome with this client. Please include in your answer some of the following "solution-focused therapy" terminology: alternative story, coauthoring a new story, deconstruction, dominant story, exception questions, externalizing conversations, miracle question, not-knowing position, problem-saturated story, re-authoring, scaling questions, storied lives, problem talk, change talk, narrative letters. MARKETING MIX 1 Marketing Mix: Energy Drink Anthony Bahlman UMG MKTU/605 05/29/2022 MARKETING MIX 2 Marketing Mix Description Product The company maintains a simple product mix. The company has established different flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy drink. The energy drink will be packaged in a bottle that is white with a combination of blue color and a sparking image to show that the drink is bursting with energy. The container will be cylindrical with the brand name written horizontally in sparkling red color. Pricing The energy drink is a new product in town. Therefore, the pricing strategy that will be used is market skimming. The company wants to ensure that the investments are recovered in the shortest time possible before there are more imitations and the rise in the price competition. Thus, enforcing the brand position as a unique healthy product will require the prices of the new product to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a reasonable level and be realistic to ensure it adds value to the consumers. The company will also use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for bulk purchases is meant to enhance purchases in high quantities. The company will also use discrimination tactics to ensure the prices are lower for some customer segments such as the students in colleges, sports centers, bars, and restaurants. Promotion The company will use push promotional strategies to ensure the energy drink reaches a greater market. This is a strategy that ensures that the company takes the products to the MARKETING MIX 3 consumers. The goal of this strategy is to ensure the products are taken directly to the consumers. The company will thus work with contracting different wholesalers and retai ...

1. Discussion
Choose a problem or issue that you would like to resolve. Of
course, only share what you are comfortable sharing. Address
the following items about your problem or issue:
1. Describe a problem/issue.
2. As a solution-focused therapist treating a client with this
same issue, describe what techniques you would use.
3. Describe possible goals for this client.
4. Describe possible interventions for this client.
5. Identify the possible outcome with this client.
Please include in your answer some of the following "solution-
focused therapy" terminology: alternative story, coauthoring a
new story, deconstruction, dominant story, exception questions,
externalizing conversations, miracle question, not-knowing
position, problem-saturated story, re-authoring, scaling
questions, storied lives, problem talk, change talk, narrative
letters.
MARKETING MIX 1
Marketing Mix: Energy Drink
Anthony Bahlman
UMG
MKTU/605
05/29/2022

2. MARKETING MIX 2
Marketing Mix Description
Product
The company maintains a simple product mix. The company has
established different
flavors for the energy drink to ensure that they suit the
customer needs and tastes. Some of the
flavors that will include cranberry, coconut, blueberry, and
kiwi. Due to the growing need for
having sugar-free drinks among the millennials has led to the
introduction of the sugar-free energy
drink. The energy drink will be packaged in a bottle that is
white with a combination of blue color
and a sparking image to show that the drink is bursting with
energy. The container will be
cylindrical with the brand name written horizontally in
sparkling red color.
Pricing
The energy drink is a new product in town. Therefore, the
pricing strategy that will be used
is market skimming. The company wants to ensure that the
investments are recovered in the

3. shortest time possible before there are more imitations and the
rise in the price competition. Thus,
enforcing the brand position as a unique healthy product will
require the prices of the new product
to stay higher than the competitors (Rajavi et al., 2019). The
price will however, be set at a
reasonable level and be realistic to ensure it adds value to the
consumers. The company will also
use special pricing methods and tactics to ensure it stimulates
purchases. The use of discounts for
bulk purchases is meant to enhance purchases in high quantities.
The company will also use
discrimination tactics to ensure the prices are lower for some
customer segments such as the
students in colleges, sports centers, bars, and restaurants.
Promotion
The company will use push promotional strategies to ensure the
energy drink reaches a
greater market. This is a strategy that ensures that the company
takes the products to the
MARKETING MIX 3
consumers. The goal of this strategy is to ensure the products

4. are taken directly to the consumers.
The company will thus work with contracting different
wholesalers and retailers to provide enough
supply base and convenience for the targeted consumers. These
suppliers will receive incentives in
order to ensure they continue to sell the energy drinks (Sudari
et al., 2019). The promotion
strategies that will be used include direct marketing. This is a
strategy that aims at ensuring the
promotional messages reach to the targeted consumers directly.
The company will open a
Facebook page and a website where the targeted consumers and
existing customers will interact
with each other and share the views about the product. The use
of these platforms will be useful for
the company to keep track of the customer reactions and to
understand the changes that should be
made to make the product better. The strategy will help the
company to grab a huge market share.
The promotion strategies will include the use of the integrated
marketing communications.
The objectives of the established communication strategy is to
create brand awareness, brand
positioning, and stimulating purchase and repeat usage. Thus,

5. the communication strategy for the
energy drink will include massive product launch campaigns
within the country and afterwards,
some targeted marketing to the targeted segments (Wu & Li,
2018). For the purposes of achieving
this goal, the company has set aside a budget of $200,000 for
one year. Advertising will be used as
one of the most important tool in the integrated marketing
communication strategy. The ads will be
placed on the print media and the social media to ensure it
reaches all the segments of the
customers including the older generation which is not attracted
by the use of social media. The
company will also use advertising methods such as billboards,
branded vehicles and posters to
make the customers identify with the new product. The social
media will be used for viral
advertising to reach the tech savvy youths who enjoy the
creative and fun advertising messages.
Distribution
MARKETING MIX 4
For the new energy drink, the company will use intensive

6. distribution strategies in order to
make the products available in as many outlets as possible. The
suppliers will be selected around
the country to help maintain the brand of the company and
solidify the position of the product as a
premium product. The main retail distribution channel is the
supermarkets (Mintz et al., 2021).
These are the most consumer shopping places. The products will
also be distributed to the bars and
restaurants, and pharmacies. The company also will establish
strategic distribution centers in the
different parts of the country to ensure that there is no shortage
of the products in these parts. There
will be national distribution firms to help distribute the brand in
different states and the regions.
Operationalizing the Marketing Mix
The operationalizing of the marketing strategy involves the
different facets of the company
as opposed to the marketing arm. An effective marketing
strategy uses the unique strengths of the
business and communicates this value to the consumer (Prabowo
& Sriwidadi, 2019). The
company has to harmonize the marketing mix with all the sales,
customer service, and the

7. marketing function. Operationalizing the marketing mix
requires that the employees think about
the targeted customers, setting quantifiable steps and
harmonizing the marketing strategy across
the business. The product aspect of the marketing mix will be
operationalized by ensuring the team
in the company is structured for success. The teams in the
company work together and
communicate effectively to enhance the competitiveness of the
company. The setting of clear
objectives, roles and expectations enhances the achievement of
the goals in the company. The
second approach of operationalizing the marketing mix is the
definition and measuring of success
(Lim, 2021). The teams needs to use data-centric goals to align
with the company’s overall goals.
The team leader should ensure there is candid feedback from all
the others in order to ensure
changes and chances of poor performance are identified
beforehand.
MARKETING MIX 5

8. MARKETING MIX 6
References
Lim, W. M. (2021). A marketing mix typology for integrated
care: the 10 Ps. Journal of Strategic
Marketing, 29(5), 453-469.
https://www.tandfonline.com/doi/abs/10.1080/0965254X.2020.1
775683
Mintz, O., Gilbride, T. J., Lenk, P., & Currim, I. S. (2021). The
right metrics for marketing-mix
decisions. International Journal of Research in Marketing,
38(1), 32-49.
https://www.sciencedirect.com/science/article/abs/pii/S0167811
620300616
Prabowo, H., & Sriwidadi, T. (2019). The Effect of Marketing
Mix toward Brand Equity at Higher
Education Institutions: A Case Study in BINUS Online Learning
Jakarta. Pertanika
Journal of Social Sciences & Humanities, 27(2).
https://web.p.ebscohost.com/abstract?
direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=
01287702&AN=1386049
58&h=GQXg%2fh3QTcURvs27QOEpZ%2fZfG2YpFb3ZlH6zFc
I4cVRW7DYm4pfI

9. %2bANH2dnt%2f%2bHs8VpE14svh6QyYLaw5igZfA%3d
%3d&crl=c&resultNs=AdminWebAuth&resultLocal=ErrCrlNot
Auth&crlhashurl=login.as
px%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26a
uthtype%3dcrawler
%26jrnl%3d01287702%26AN%3d138604958
Rajavi, K., Kushwaha, T., & Steenkamp, J. B. E. (2019). In
brands we trust? A multicategory,
multicountry investigation of sensitivity of consumers’ trust in
brands to marketing-mix
activities. Journal of Consumer Research, 46(4), 651-670.
https://academic.oup.com/jcr/article/46/4/651/5519122?login=tr
ue
Sudari, S., Tarofder, A., Khatibi, A., & Tham, J. (2019).
Measuring the critical effect of marketing
mix on customer loyalty through customer satisfaction in food
and beverage
products. Management Science Letters, 9(9), 1385-1396.
https://www.tandfonline.com/doi/abs/10.1080/0965254X.2020.1
775683
https://www.sciencedirect.com/scienc e/article/abs/pii/S0167811
620300616
https://web.p.ebscohost.com/abstract?direct=true&profile=ehost
&scope=site&authtype=crawler&jrnl=01287702&AN=13860495

10. 8&h=GQXg%2Fh3QTcURvs27QOEpZ%2FZfG2YpFb3ZlH6zFcI
4cVRW7DYm4pfI%2BANH2dnt%2F%2BHs8VpE14svh6QyYLa
w5igZfA%3D%3D&crl=c&resultNs=AdminWebAuth&resultLoc
al=ErrCrlNotAuth&crlhashurl=login.aspx%3Fdirect%3Dtrue%2
6profile%3Dehost%26scope%3Dsite%26authtype%3Dcrawler%
26jrnl%3D01287702%26AN%3D138604958
https://web.p.ebscohost.com/abstract?direct=true&profile=ehost
&scope=site&authtype=crawler&jrnl=01287702&AN=13860495
8&h=GQXg%2Fh3QTcURvs27QOEpZ%2FZfG2YpFb3ZlH6zFcI
4cVRW7DYm4pfI%2BANH2dnt%2F%2BHs8VpE14svh6QyYLa
w5igZfA%3D%3D&crl=c&resultNs=AdminWebAuth&resultLoc
al=ErrCrlNotAuth&crlhashurl=login.aspx%3Fdirect%3Dtrue%2
6profile%3Dehost%26scope%3Dsite%26authtype%3Dcrawler%
26jrnl%3D01287702%26AN%3D138604958
https://web.p.ebscohost.com/abstract?direct=true&profile=ehost
&scope=site&authtype=crawler&jrnl=01287702&AN=13860495
8&h=GQXg%2Fh3QTcURvs27QOEpZ%2FZfG2YpFb3ZlH6zFcI
4cVRW7DYm4pfI%2BANH2dnt%2F%2BHs8VpE14svh6QyYLa
w5igZfA%3D%3D&crl=c&resultNs=AdminWebAuth&resultLoc
al=ErrCrlNotAuth&crlhashurl=login.aspx%3Fdirect%3Dtrue%2
6profile%3Dehost%26scope%3Dsite%26authtype%3Dcrawler%
26jrnl%3D01287702%26AN%3D138604958
https://academic.oup.com/jcr/article/46/4/651/5519122?login=tr
ue
MARKETING MIX 7
http://m.growingscience.com/beta/msl/3217-measuring-the-
critical-effect-of-marketing-
mix-on-customer-loyalty-through-customer-satisfaction-in-food-
and-beverage-
products.html

11. Wu, Y. L., & Li, E. Y. (2018). Marketing mix, customer value,
and customer loyalty in social
commerce: A stimulus-organism-response perspective. Internet
Research.
https://www.emerald.com/insight/content/doi/10.1108/IntR-08-
2016-0250/full/html
http://m.growingscience.com/ beta/msl/3217-measuring-the-
critical-effect-of-marketing-mix-on-customer-loyalty-through-
customer-satisfaction-in-food-and-beverage-products.html
http://m.growingscience.com/beta/msl/3217-measuring-the-
critical-effect-of-marketing-mix-on-customer-loyalty-through-
customer-satisfaction-in-food-and-beverage-products.html
http://m.growingscience.com/beta/msl/3217-measuring-the-
critical-effect-of-marketing-mix-on-customer-loyalty-through-
customer-satisfaction-in-food-and-beverage-products.html
https://www.emerald.com/insight/content/doi/10.1108/IntR-08-
2016-0250/full/html
Social Media Strategy
MKTU 605: Week 7 Assignment and Rubric
Length: 1-2 Pages
Due: Sunday of Week 7, by 11:59 pm PT
Value: 80 Points
Read the rubric below to develop a scope of work.
Referring to the marketing mix assignment in Week 4, create a
social media strategy for your product or service. Discuss how
you will use social media for internal and external
communications. List at least four social media tactics. Then,

12. create a graphic that illustrates the details of your social media
strategy. In a narrative, explain the graphic in detail. Do not
leave the interpretation of the graphic to the reader to discern.
Always explain the takeaways you want the reader to
comprehend.
This assignment is due Sunday of week 7 by 11:59 pm.
Rubric: Evaluation Criteria
Grading Elements
Exemplary
Proficient
Developing
Emerging
Social Media Strategy Description
30-28
Clearly and concisely describes the social media strategy of the
marketing plan, including at least four (numbered) social media
tactics.
27-25
Fairly clearly describes the social media strategy of the
marketing plan including at least three (numbered) social media
tactics.
24-21
Describes the social media strategy of the marketing plan,
including at least two (numbered) social media tactics.
20 - 0

13. Vaguely describes the social media strategy of the marketing
plan, includes one social media tactic.
Social Media Connections to the Marketing Mix
30-28
Clearly and concisely describes how the five Ps will be
leveraged in the social media strategy.
27-25
Fairly clearly describes how the five Ps will be leveraged in the
social media strategy.
24-21
Somewhat describes how the five Ps will be leveraged in the
social media strategy.
20-0
Vaguely describes how the five Ps will be leveraged in the
social media strategy.
Writing & Presentation Mechanics and APA
20-18
The narrative and presentation are logical, well-written, and the
required length. Spelling, grammar, and punctuation are
accurate. The paper is APA formatted.
The presentation applies the graphic called out in the
assignment description.
The presentation is not text-heavy and uses bullet points that
spark interest. The presentation is supported by data, and is
visually appealing, and is easy to understand.
Lists at least eight references.

14. 17-14
The narrative and presentation are logical, well-written, and is
the required length. Minor errors in spelling, grammar, and/or
punctuation. The paper is somewhat APA formatted.
The presentation applies the graphic called out in the
assignment description.
The presentation is not overly text-heavy and uses bullet points
that spark interest. The presentation is supported by data and is
somewhat visually appealing, and easy to understand.
Lists at least eight references.
13-11
The narrative and presentation are somewhat logical and is the
required length. Minor errors in spelling, grammar, and/or
punctuation. The aper is partially APA formatted.
The presentation does not apply the graphic called out in the
assignment description.
The presentation is somewhat text-heavy. The presentation is
not supported by data, and is not visually appealing, nor easy to
understand.
Lists at least six references.

15. 10 - 0
The narrative and presentation lack clarity and may be
confusing and too long or too short. The paper is not APA
formatted.
Numerous errors in spelling, grammar and/or punctuation.
The presentation does not apply the graphic called out in the
assignment description.
The presentation is text-heavy. The presentation is not
supported by data.
Lists at least four references.
MKTU 605 Rubric Week 7 Assignment Page of 2
02/2020