Title PageThis spreadsheet supports STUDENT analysis of the case “Nils Baker” (UVA-QA-0793).This spreadsheet was prepared by Anton Ovchinnikov, Assistant Professor of Business Administration, Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration, and Nathan Call (MBA ’08). Names and data have been disguised. Copyright © 2012 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved. For customer service inquiries, send an e-mail [email protected] No part of this publication may be reproduced, stored in a retrieval system, posted to the Internet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. Aug. 7, 2012 Nils Baker dataIDTotal Households in AreaHouseholds with AccountInside/Outside Footprint11,772,96017,563Outside21,345,20914,547Outside3960,43410,847Outside4928,27418,133Inside5893,9955,291Outside6812,1376,297Outside7748,9429,195Outside8722,8048,547Outside9603,9033,725Outside10595,2133,218Outside11562,3907,621Outside12542,00711,225Outside13489,8655,735Outside14440,7675,703Outside15339,2243,474Outside16332,3155,450Outside17325,6984,777Outside18287,6281,998Outside19275,0462,937Outside20254,0364,790Outside21245,9422,172Outside22227,9978,092Inside23217,5111,761Outside24202,8152,098Inside25176,0182,163Outside26170,3801,726Outside27170,2221,273Outside28158,4962,090Inside29158,4891,066Outside30154,3491,850Inside31151,7972,283Outside32146,3325,870Outside33146,1191,921Outside34142,3453,106Outside35135,6811,376Outside36133,1141,196Outside37125,420879Outside38124,5061,178Outside39124,3792,517Inside40116,3902,938Inside41105,192642Inside42100,4052,896Inside43100,089868Outside4496,8971,866Inside4589,5662,457Outside4681,0251,013Inside4777,9401,238Outside4876,0941,183Outside4969,325702Inside5067,422362Outside5163,131486Outside5255,466360Outside5352,500462Inside5452,194668Inside5551,251356Outside5649,698510Inside5749,410804Inside5848,064769Inside5947,816467Outside6047,332314Outside6144,833545Outside6244,805280Outside6344,391282Outside6443,791295Outside6543,661275Inside6643,040817Inside6740,755435Inside6840,587330Inside6940,531333Inside7039,960277Inside7139,958411Inside7239,692472Inside7338,144350Inside7437,553376Inside7537,458198Outside7636,157365Inside7736,1491,044Inside7836,008340Outside7935,222252Inside8034,366378Inside8133,678669Inside8233,240658Inside8332,453497Inside8432,420383Outside8531,943398Inside8630,731344Inside8730,560482Inside8829,560198Inside8929,077842Inside9029,034177Inside9128,341158Outside9227,735495Inside9327,012255Inside9426,547439Inside9526,384146Outside9626,220466Inside9725,748585Outside9823,764791Outside9923,522255Inside10023,435171Outside10123,217297Inside10222,696202Inside10322,018441Outside10421,122112Outside10521,025159Outside10620,900149Outside10720,880156Outside10819,259285Outside10917,121482Outside11016,200105Inside11115,699336Outside11215,341219Outside11.

1. Title PageThis spreadsheet supports STUDENT analysis of the
case “Nils Baker” (UVA-QA-0793).This spreadsheet was
prepared by Anton Ovchinnikov, Assistant Professor of
Business Administration, Phillip E. Pfeifer, Richard S.
Reynolds Professor of Business Administration, and Nathan
Call (MBA ’08). Names and data have been disguised.
Copyright © 2012 by the University of Virginia Darden School
Foundation, Charlottesville, VA. All rights reserved. For
customer service inquiries, send an e-mail [email protected] No
part of this publication may be reproduced, stored in a retrieval
system, posted to the Internet, or transmitted in any form or by
any means—electronic, mechanical, photocopying, recording, or
otherwise—without the permission of the Darden School
Foundation. Aug. 7, 2012
Nils Baker dataIDTotal Households in AreaHouseholds with
AccountInside/Outside
Footprint11,772,96017,563Outside21,345,20914,547Outside396
0,43410,847Outside4928,27418,133Inside5893,9955,291Outside
6812,1376,297Outside7748,9429,195Outside8722,8048,547Outs
ide9603,9033,725Outside10595,2133,218Outside11562,3907,62
1Outside12542,00711,225Outside13489,8655,735Outside14440,
7675,703Outside15339,2243,474Outside16332,3155,450Outside
17325,6984,777Outside18287,6281,998Outside19275,0462,937
Outside20254,0364,790Outside21245,9422,172Outside22227,99
78,092Inside23217,5111,761Outside24202,8152,098Inside2517
6,0182,163Outside26170,3801,726Outside27170,2221,273Outsi
de28158,4962,090Inside29158,4891,066Outside30154,3491,850
Inside31151,7972,283Outside32146,3325,870Outside33146,119
1,921Outside34142,3453,106Outside35135,6811,376Outside361
33,1141,196Outside37125,420879Outside38124,5061,178Outsid
e39124,3792,517Inside40116,3902,938Inside41105,192642Insid
e42100,4052,896Inside43100,089868Outside4496,8971,866Insi
de4589,5662,457Outside4681,0251,013Inside4777,9401,238Out
side4876,0941,183Outside4969,325702Inside5067,422362Outsi

2. de5163,131486Outside5255,466360Outside5352,500462Inside5
452,194668Inside5551,251356Outside5649,698510Inside5749,4
10804Inside5848,064769Inside5947,816467Outside6047,332314
Outside6144,833545Outside6244,805280Outside6344,391282Ou
tside6443,791295Outside6543,661275Inside6643,040817Inside6
740,755435Inside6840,587330Inside6940,531333Inside7039,96
0277Inside7139,958411Inside7239,692472Inside7338,144350In
side7437,553376Inside7537,458198Outside7636,157365Inside7
736,1491,044Inside7836,008340Outside7935,222252Inside8034
,366378Inside8133,678669Inside8233,240658Inside8332,45349
7Inside8432,420383Outside8531,943398Inside8630,731344Insi
de8730,560482Inside8829,560198Inside8929,077842Inside9029
,034177Inside9128,341158Outside9227,735495Inside9327,0122
55Inside9426,547439Inside9526,384146Outside9626,220466Ins
ide9725,748585Outside9823,764791Outside9923,522255Inside1
0023,435171Outside10123,217297Inside10222,696202Inside103
22,018441Outside10421,122112Outside10521,025159Outside10
620,900149Outside10720,880156Outside10819,259285Outside1
0917,121482Outside11016,200105Inside11115,699336Outside1
1215,341219Outside11313,002246Inside11410,7311,466Inside1
159,513137Outside1169,025338Inside1178,84342Inside1188,48
0284Outside1195,01987Outside1201,79913InsideData source:
Company documents.
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