Renuka

1. “Services are identifiable, intangible activities
that are the main object of a transaction
designed to provide want satisfaction to
customers”. –STANTON
services as “activities, benefits, or
satisfactions which are offered for sale, or
provided in connection with the sale of
goods.”- The American Marketing
Association

2.  PERISHABILITY
 FLUCTUATING DEMAND
 INTANGIBILITY
 INSEPERABILITY
 HETEROGENEITY
 PRICING OF SERVICES
 SERVICE QUALITY IS NOT STATISTICALLY
MEASURABLE

3.  The kinds of services are:
 Banking services,
 Insurance services,
 Transport services,
 Tourism services,
 Consultancy services,
 Hospital services,
 Personal Care services,
 Education services,
 Entertainment services,
 Electricity services, and
 Telecom services
 Hotel services

4. 8P’s in
Marketing
Mix
Product
Price
Place
Promotion
People
Process
Physical
Evidence
Perception

6. 57.924.2
17.9
GDP
Service sector
Industrial Sector
Agricultural Sector
Dr. R. Renuka -Asst. Professor, SASTRA
University