4. Tangible and Intangible Offerings of Airlines Price Distribution Airline Vehicle Food And Drink Pre- and Postflight Service Service Frequency Inflight Service Transport Tangible Intangible
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10. Understanding the Service Act Who or What Is the Direct Recipient of the Service People Possessions What is the Nature of the Service Act People Processing (services directed at people’s bodies) Passenger transportation Healthcare Lodging Beauty Salons Physical therapy Fitness Center Restaurants/bars Barbers Funeral Services Tangible actions Possession Processing (services directed at physical possession) Freight forwarders Repair and maintenance Warehousing/storage Office Cleaning services Retailing Landscaping Disposal/recycling Mental Stimulus Processing (services directed at people’s minds) Advertising Arts and entertainment Broadcasting/cable Management consulting Education Information services Music concerts Psychotherapy Religion Voice telephone Information Processing (services directed at intangible assets) Accounting Banking Data processing Data Transmission Insurance Legal Services Programming Research Securities investment Software consulting Intangible actions
![Difference between Services and Goods ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)