The document defines services as intangible activities that provide customer satisfaction and wants. The American Marketing Association also defines services as activities or benefits that are offered for sale or provided with goods. Some key characteristics of services include perishability, fluctuating demand, intangibility, inseparability, heterogeneity, and the difficulty in measuring service quality statistically. Common types of services include banking, insurance, transportation, tourism, consultancy, hospitals, personal care, education, entertainment, electricity, telecom, and hotel services. The marketing mix for services includes the 8Ps of product, price, place, promotion, people, process, physical evidence, and perception. India's GDP breakdown shows the service sector contributes over half at 57.9