Join Wayne Bickerton from Facebook & Instagram as he takes a look at the rise of video and mobile in a feed-driven world and how Facebook has become a video platform that is helping brands to drive business outcomes.

1. Video in a Mobile Age
Growing brands in a multi-screen world
Wayne Bickerton
Agency Partner, Global Marketing Solutions
Facebook and Instagram

6. 1955
$12.3m
$128m
$1bn
19511949
U.S TV Ad Spend

10. 1 2 3

11. 33M
Mobile Monthly
Active Users
27M
Mobile Daily
Active Users
37M
Monthly
Active Users
30M
Daily
Active Users

12. 1. Source: Facebook Ipsos Reach study, Jan-Feb 2014 (commissioned by Facebook)
2. Source: Millward Brown Digital 2014 AdReaction Multiscreen UK Report
70%
of people in the UK
use their smartphone
while on public
transport1
71%
check their smartphone
within 15 minutes of
waking2
Over 100x/day2
Mobile is creating new moments

13. Facebook has become a video platform
8bn
4bn
3bn
2bn
1bn
April 2014 November 2015

14. hours of video
every day
100m

15. 1 2 3

16. 2018
2016
2011

17. We only need to see an
IMAGE
for 13 milliseconds
TO IDENTIFY IT

19. The human brain
PROCESS
IMAGES
60,000 times faster
THAN WORDS

20. More expressive formats
will have a profound impact
on storytelling
Boomerang

21. 360 Video: Spatial storytelling, reward the movement

22. Canvas: Carnival Cruise Lines
To take the audience on a virtual
five-day Caribbean cruise without
ever leaving News Feed
The Idea:
who opened
stayed till end
39%
average view
length
65sec

23. Facebook Live

24. 1 2 3

25. 45.5
12.6
5.9
Desktop Smartphone Tablet
Total multi-platform web searches (billions) by platform
Search is largely a desktop activity

26. This image cannot currently be displayed.
EVERYTHING COMPETES
WITH EVERYTHING

27. Content
Time
Content
created
Ability to consume
content
The gap between content creation and ability to consume content will continue to widen

29. Source: Internal Facebook data, Q3 2015
0.25s
Time needed to recall
mobile News Feed
content
Content consumption on mobile is fast, frequent and active
1.7s
Time spent with
content on mobile
47%
of video ad recall in
first 3 seconds

30. Mobile feed optimized creative drives real results
Optimized for mobile feedOriginal TV spot

31. 1 2 3WHAT DOES
THIS MEAN?

32. 1 2 3WHAT WOULD
PAT DO?

33. Reach + Frequency+ Relevance

34. What? Topshop now also available in Hamburg! What? Topshop now also available in Kiel! What? Topshop now also available in Buxtehude!
Hyperlocal targeting: 1,000+ different videos with localised headlines and content

35. 12m
UK lovers of
The VoiceEE
Don’t let Bufferface ruin your day.
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superfast 4GEE.
EE
20m
UK sports lovers
6.4m
Londoners

36. Bring precision to story telling with sequencing

37. 30 minutes 30 seconds 3 seconds

38. Thank You