Depending on the type of website, it makes marketing sense to be listed in suitable online website Directories. When a customer searches for a particular product or service, in many cases the listing in a well managed and popular Website Directory will show high in the search results. This doubles the chances of being found by the searcher. A typical free local Directory for Northamptonshire is at https://www.northampton-business-directory.com This type of Directory is better for businesses with a fixed address, as it based on the shopping area where most of the traditional customers live. Also great for high quality back-links to the main company website.

1. Web Directories And
Their Importance For
Online Businesses

2. What Are Web Directories Or Link
Directories?
 Web directories, also known as link directories, are
websites that list useful web pages and sites
belonging to different niches, usually organized by
category.
 They are a kind of guide or indexes of web pages
and websites, sometimes with a short description
of each site they recommend.

3. Characteristics Of
Web Directories
 They usually have certain policies before
they accept site’s listing: categories,
languages, content, geo location etc.
 Majority of them are usually free, however
there are many paid directories too.
 Each directory uses its own topics and
categories.
 They take a hierarchical classification
system that goes from the most general to
the most specific.
 Their databases are smaller than a search
engine, however they are more
specialized.
 Good quality web directories usually
employ expert editors and volunteers to
moderate the website submission.

4. How Many Types Of Web
Directories Are There?
Paid directories: These web directories don't
accept any website link without payment.
These types of directories typically list low
number of websites and very helpful for
website search engine ranking.
Open directories: Anyone can submit and get
their websites listed in these types of
directories. They are of little help for the search
engine ranking as they tend to be very
saturated and in many cases, are considered
by the search engines as issuers of web spam.
Moderated Free Directories: They are free but
you need to register, suggest a site and wait for
a review.

5. Reciprocal directories: They are free
but require in return a link to be
created as an exchange on the
website.
Bidding directories: This is a new modal
followed by some directories. They ask
the website owner to place bids to get
their websites listed on their database,
and the placement usually goes to the
winning bidder.
Niche Directories: These directories
can be either free or paid. They
accept sites only from a particular
niche

6. Benefits Of Getting Your Website Listed In Web
Directories
Get new customers
1
When you set up a new business, it will be
very difficult for you to get new
customers.
You need to register in an authority
business directory that receives thousands
of visitors looking for products or services
you are offering.

7. Get an incoming backlink
2
Getting a valuable backlink can serve to improve your website
ranking on search engines.
Search engines like Google use backlinks to rank websites on their
organic search listing.

8. Analyze Your Competition
3
A good way to use a business directory is reverse
engineering i.e., entering as if you were a customer looking
for a specific product or service.
By looking for your own product or service in the directory
you can on the one hand analyze your website positioning
in the list, and also analyze your competitors and take
advantage their keywords, tags or content for use in your
own marketing campaigns.

9. Find potential clients
4
You can look for customers directly
on the directory by performing an
active search.
Let's say you offer services to
professionals, or other business
owners, web directories give you
access to a great database for
prospecting, and as all businesses
are segmented by sector which
make the work easier.

10. Find providers
5
Sometimes the customer is you, and you are
looking for a particular product or service to
improve your business performance or to
solve a problem.
In this case directories give you easy access
to professional and special services providers
who could help you with your problems.

11. Keys To Getting
Customers Through
Online Directories
 web directories can be used in
many different ways to improve your
brand.
 Web directories allow you to stand
out against the competitors of your
companies that are not listed in
them, as well as to analyze the
strategies being carried out by the
ones listed in them.
 Being listed in the highly visited and
prestigious directories will make your
marketing campaigns profitable,
giving optimal distinction to your
brand and significantly boost your
brand image.

12. Thank you
Produced by the local Northamptonshire Business Directory
www.northampton-business-directory.com