1. NASSCOM and Hansa Cequity
release research on
Analytic Maturity in India
• NASSCOM and Hansa Cequity releases a report on Analytic Maturity
in India titled, “Application, Innovation and Maturity of Indian Analytics”
• The report was released as part of the Big Data & Analytics Summit
organised by NASSCOM in Hyderabad on June 25, 2015
• The study proves that India is now ready to make the big difference in
the way global companies make decisions
Hyderabad, 25th June, 2015: To
showcase how organisations are
creating value by leveraging
analytics across industries, The
National Association of Software and
Services Companies (NASSCOM) and
Hansa Cequity today announced the
release of a report on “Application,
Innovation and Maturity of Indian
Analytics”. The report was released as
part of the Big Data & Analytics
Summit organised by NASSCOM at
Hyderabad.
Organisations, including global
in-house centres, analytics providers,
and Indian buyer enterprises across
different industry sectors participated
and showcased the innovation and
business impact created by them by
leveraging Indian analytical
capabilities. The submissions were
received in application areas of
Customer Experience and Lifecycle
Management, Revenue Maximisation,
Operational Efficiency, and
Compliance and Risk Management.

2. Key findings of the study:
• Agora Analytics
• Capgemini India
• Citibank India
• Delhi Integrated
Multi-Modal Transit
System
• EXL Services
• Fractal Analytics
• Genpact
• Gramener
• iConcept Software Services
• Rolta India
• Siemens
• Swiss Re Shared Services
• Organisations are increasingly ‘competing on analytics’ based on Insights
from integrating institutional data, social media data, and machine data.
• Analytics solutions have matured from business intelligence and
reporting into the realm of predictive and prescriptive analytics such as
forecasting, scenario planning, simulation, optimisation, complex risk
modeling, NLP etc.
• The industry is enhancing capabilities and moving towards productised
analytics solutions by embedding domain expertise, understanding of
customer business and deploying deep analytics expertise.
• Industry is offering solutions spread over industries such as Agriculture,
Banking, and Mining to government agencies.
• Many local government agencies, on a very positive note, have been
early adopters of analytical solutions to provide better citizen centric
services.
Companies selected for
special recognition
As part of the study, 12 pioneering examples were selected for special
recognition and the companies that executed those projects were
honored at the NASSCOM Big Data & Analytics Summit.
The ‘Top 50’ case submissions are featured in the ‘Application, Innovation
& Maturity of Indian Analytics’ Report.
MohanaKrishnan, Director, NASSCOM, said “Disruptive technologies, informed customers,
rapidly changing business models are presenting challenges as well as opportunities for
enterprises to explore innovative solutions available in the ecosystem. The need for drawing
better insights from huge volumes of data has fueled the need for innovative analytic
solutions.
The depth, breadth, innovation and maturity of analytic solutions from India are not only
fascinating but has led industries such as banking, retail, mining, aviation, agriculture,
government, transportation, hospitality, and energy and utilities to quickly adopt and bring
enhanced competitive advantage.”
S. Swaminathan, Co-founder and CEO, Hansa Cequity commented that, “At Hansa Cequity,
we believe that data is the new fuel and competitive advantage for the enterprise and
data-driven marketing will become the new normal in companies. The study proves that India
is now ready to make the big difference in the way global companies make decisions.”
While sharing his views on the initiative, Ajay Kelkar, Co-founder and COO, Hansa Cequity,
said “Data scientists were ranked by HBR as the sexiest jobs of the 21st century. Cequity
assessed the work done by participating Data science teams along with NASSCOM and used
their Smart Analytics Impact™ framework to assess more innovative case studies. This
Research demonstrated that a vibrant ecosystem for analytics has developed in India.”

3. About Hansa Cequity
Hansa Cequity is India’s first customer marketing company which provides customer
strategy, data services, analytics, campaign management, digital and Customer relationship
Centre services for key clients across different verticals.
They are India’s largest customer marketing firm with over 80 million unique customer
profiles being hosted in their infrastructure and analyse over 70 terabytes of data and
manage over 500 million one-to-one customer-intelligence campaigns in a year. Hansa
Cequity was incubated and promoted by R K SWAMY HANSA Group along with S.
Swaminathan (ex-iContract, part of JWT, India) and Ajay Kelkar (ex-CMO of HDFC Bank)
seven years ago. Hansa Cequity today has a team of about 400 professionals in their key
client consulting engagements.
About NASSCOM
NASSCOM® is the premier trade body and the chamber of commerce of the IT-BPM
industry in India.
NASSCOM is a global trade body with more than 1,800 members, which include both
Indian and multinational companies that have a presence in India. NASSCOM's member
and associate member companies are broadly in the business of software development,
software services, software products, consulting services, BPM, e-commerce and web
services, engineering services and animation and gaming.
NASSCOM’s membership base constitutes over 95% of the industry revenues in India and
employs about 3 million professionals.