Storyboard Academic Literacy app.pptx

Storyboard:
Academic Literacy
for Public Relations

Welcome and Introduction
On screen: Interactive tags. Lwazi, the
animated study buddy starts talking
Speech bubble text: Tap on the speaker icon
to play the sound
Lwazi’s audio*: Sawubona, Dumelang, Molo,
Heita, Hello. Welcome to Academic Literacy for
Public Relations.
My name is Lwazi and I will be your study
buddy to help you and to guide you on this
learning adventure.
Speech bubble text: Tap on the icons for
more information
Pop-up text: Welcome to Ikhofi Esitolo. This is
a space where we meet, make new friends,
exchange ideas, have fun, and learn together.
Pop-up text: The progress bar shows you how
far you are from completing the adventure.
Ikhofi esitolo

Welcome and orientation
On screen: Interactive image. Lwazi, the
animated study buddy starts talking
Lwazi’s audio: Learning new things is like going on an
adventure. You discover new skills. You meet new
people. Sometimes there are difficulties that you have
to overcome or complicated puzzles to solve. And like
any good adventure, there may be a few surprises
along the way. But there will also be time set aside to
have some fun.
On this learning adventure, you will be introduced to
the story of Lerato and the tall, dark and handsome
man in the red shoes. But more about that later…
In the meantime, I can tell you that the purpose of this
learning adventure is to equip you with important
writing and reading skills that are used by public
relations students when planning special events.
Examples of special events are product launches,
conferences, rallies, weddings or gala dinners.
The skills you will learn here will not only help you
academically, but also help you when you work as a
professional in the public relations industry. The
industry example that we will use in this module is the
planning of a glamorous opening night event.
Let’s explore what you can expect in this module.
Ikhofi esitolo

Welcome and Orientation
On screen: Interactive tags, clickable image
Pop-up text: Return to the home page of this section*
Pop-up text: Access your study guide**
Pop-up text: Enquiries. Use this email address for any
enquiries***
Pop-up text: A leader board is a real-time display of the
BlackBoard Rewards earned by every student. It shows your
points that you have earned in comparison to the points of
your peers. You will receive an email every time you earn
points when participating in this adventure. The study
guide also contains information about the BlackBoard
Rewards that you can earn.
Pop-up text: Prescribed reading to learn more about a
topic.
Lwazi’s audio: Let’s explore the icons in the room. Tap on
each icon to navigate your way around.
Pop-up text: The Ikhofi Esitolo discussion forum is where
you will chat with other students in the class. Tap here to
go to the Ikhofi Esitolo discussion forum [hyperlink to next
page]
Pop-up text: Quizzes give you a chance to reflect and self-
assess your progress on the learning adventure.
Pop-up text: Summative assessments. These count towards
your semester marks.
Ikhofi esitolo

Lwazi’s audio: Before we start our learning adventure,
let’s take some time to get to know one another and
make new friends.
To do this, we will head over to the Ikhofi esitolo
Discussion Forum.
Tap on the Ikhofi Esitolo Discussion Forum icon where we
will meet and greet one another.
Link to the discussion forum on Padlet:
https://padlet.com/mpritchard31/17d7rk1zgb4exbya
Once you have made a post on the Discussion Forum to
introduce yourself, lets have some fun. Each one of us will
create a Selfie Show and Tell Tik Tok. This will give you a
chance to earn some bonus points.
Selfie show and tell [hyperlink to the Padlet]:
https://padlet.com/marithapritchard/bs9lo7y842xcy4k ]
Ikhofi esitolo

Padlet
Selfie Show and Tell Tik Tok
Instruction: Let’s get to know one another a little
better and have some fun.
On a piece of paper, draw a picture of yourself.
Hold the selfie somewhere next to you so that we
can see both your selfie and your real face. In a
video, tell us more about your selfie drawing.
If you have Tik Tok, you are welcome to use the
app to film your Selfie Show and Tell. If you don’t,
any other short video will do.
There is no right or wrong answer. You can choose
to be as creative or funny as you want to be.
To show one another some love, leave your text or
video comments someone else’s video. In this
way, we not only get to know one another better,
but you can also earn some valuable BlackBoard
Link to this Padlet to be used:
https://padlet.com/marithapritchard/bs9lo7y84
2xcy4k

E-mail confirming 5 Blackboard Rewards Points
Earned
Student gets an e-mail from Lwazi
You have earned 5 points
Dear ….
Congratulations for earning 5 points by
participating the Discussion Forum.
To earn more BlackBoard rewards, be
on the lookout for more opportunities
to earn points such as watching videos
and completing quizzes.
Tap here to see the top performers
in the leaderboard. *
Click here to progress to Chapter 1 of
the learning adventure.

Leaderboard
Blackboard Rewards Leaderboard

Lwazi’s audio: We have reached the end of our
welcome and orientation section. We have
made new friends and we have earned a few
points.
Remember, you can only advance to the next
level of this learning adventure, once you have
completed all the activities.
Lwazi’s speech bubble: Going forward, you
need to watch the videos, do the readings and
complete all the quizzes or assessments. Only
then will you receive an email with a link to
unlock the next episode in this learning
adventure.
Make sure you always check your email for
updates. And regularly pop in the Ikofi Esitolo
Discussion forum, where you can chat and
trouble shoot with your fellow students.
Ikofi Esitolo Discussion forum:[Hyperlink to
next page]
Ikhofi esitolo

BB Discussion board
Instruction:
(A BB discussion board needs to be
created. Almost like a WhatsApp
group where students can go anytime
chat to one another, help one
another and ask questions or just
socialise)

Episode 1: The first day at work

Episode 1: The first day at
work
Clickable tags
Narrator’s audio: On the first day at work as a public relations
intern, Lerato feels stressed, but confident. She is ready for
action. After all, this is what she has studied very hard for.
Dressed to impress, Lerato is settling into a fancy upmarket
office in Sandton. In the one corner of the office is a coffee
station with delicious chocolate croissants where people sip,
chew, mix and mingle. In the opposite corner is a noisy pin ball
machine. Here, a guy in red sneakers is jumping up and down
out of frustration while trying to beat the machine.
For newcomers, a scene like this may look rather odd. But for
those who have been in the industry for many years, mixing
work and play is typical of life at a public relations consultancy.
But for Lerato, there is no time for fun and games. There is a lot
of work to be done. And she wants to impress her boss.
Lerato’s first task is the planning and organising of a glamorous
opening night.
Lwazi’s speech bubble: Make sure that you watch the video
about mistakes to avoid when planning an event. Thereafter,
complete the quiz.
Video: EVENT PLANNING 101| TOP 3 MISTAKES TO AVOID WITH NEW
CLIENTS| HONEYBOOK - YouTube
Drag and Drop Quiz: [see the next slide]
Additional reading: My life as an event planner - Kaya-
Quintana.nl (kaya-quintana.nl)

Drag and drop quiz/fill in the missing
word
Lwazi’s speech bubble: Having already
watched the video about mistakes to avoid
when planning an event, you can now
proceed to complete this quiz. Drag the
words and drop them to the appropriate
places.
To be a professional event planner, you need
to allocate sufficient installation time to set
up and decorate the venue. This depends on
the complexity of the decorations and design
of the event and the number of staff to help
you. To ensure a response time to clients who
expect an answer within 24 hours, rely on an
automated work flow comprising
questionnaires and customizable templates
that clients can complete via your website.

Earned
Dear ….
Congratulations for earning 5 points for
completing the quiz on mistakes to
avoid when planning an event.
to earn points such as watching videos
and completing quizzes.
Tap here to see the top performers
in the leaderboard. *

Interactive tags Narrator’s audio: Lerato’s first client is the
Director of the South African Fashion Week.
The Director, Mr Tshabalala, is a difficult and
fussy client.
To add to her challenge, there is very little
time left before the big night and budgets
have been cut.
Lwazi’s speech bubble: Let’s do some
research to see what the annual SA Fashion
Week is all about. The first video gives you an
overview of the glamorous opening night. The
second video introduces you to the sponsors,
trendsetters and designers.
Video: A Recap Of The SA Fashion Week A/W
2020 Opening Night - YouTube
Video: SA Fashion Week AW20 - Day 1. –
YouTube
True/False quiz: [hyperlink to the next slide]

Blackboard True/False quiz Lwazi’s speech bubble: Now that you
have watched the two videos about the
SA Fashion week, complete this quiz.
These are the VIP guests that featured at the SA
Fashion Week
1. DJ Sabby [True]
2. Stylist Phupho Gumede [True]
3. Designer Orapeleng Modutle [True]
4. Musical artist Moozlie [True]
5. Clothing brand Afrikanswiss [True]
6. Comedian Trevor Noah [False]
7. Rapper Kwesta [False]
8. Stylist Kelvin Momo [False]
9. Designer KJ Cool [False]
10. Fashion influencer Elon Musk [False]

E-mail confirming 5 Points Earned
Dear ….
Congratulations for earning 5 points for
completing the quiz on the VIP guests that
featured at the SA Fashion Week.
To earn more BlackBoard rewards, be on
the lookout for more opportunities to earn
points such as watching videos, accessing
Prescribed readings and completing quizzes.
Tap here to see the top performers in
the leaderboard. *
Now that you have successfully completed
Episode 1 of the learning adventure, you
can progress to Episode 2. Tap on this link
to progress to Episode 2.**

Episode 2: The checklist
Interactive tags Narrator’s audio: Lerato is the perfect intern to plan
the opening night. She loves fashion. She is super
organised. She knows how to manage her time. Last
year she was the top student in her class. In fact,
Lerato believes she was born to do this job.
Without batting an eye, Lerato whips open her laptop.
She knows exactly where to start. Having done this at
university before, compiling a checklist is a piece of
cake.
Prescribed reading: Advanced Checklist for Corporate
Event Planning - Public/External Events
(eventmanagerblog.com)*
Lwazi’s speech bubble: Attention to detail is important
when planning a successful opening night. Watch the
first video on how to plan an event. Watch the second
video on how to compile a detailed checklist.
Video: How to Plan an Event - Project Management
Training – YouTube
Video: Event Planning Checklist: The Essential Guide –
YouTube
Matching columns quiz: [see the next slide]

Blackboard matching columns quiz
Lwazi’s speech bubble: You have watched
the two videos about event planning. You
have also read the prescribed text on how
to draw up checklists. Now, complete this
matching column quiz. You only have two
attempts in which to complete the quiz.
Real-time updates to the
project team ad tracking
costs
Project management
software
An agreement with event
sponsors
A contract
The audio and visual systems
to enhance the impact of the
event
Production
Keep the menu on-trend and
pick the perfect caterer
Appeal to guests’ senses
Considering that thing may
go wrong
Draw up contingency plans
Column A Column B

E-mail confirming Blackboard Rewards Points
Earned
You have earned [ ]* points
Dear ….
Congratulations for earning [ ] points
for completing the quiz on event
planning and how to draw up
checklists.
To earn more BlackBoard rewards,
be on the lookout for more
opportunities to earn points.
Tap here to see the top
performers in the leaderboard. **

Interactive tags Narrator’s audio: Before the close of business
today, she needs to email the opening night
checklist to her boss. Needless the say, writing
down even the smallest of details that is
required when planning for an event like this,
is going to keep her busy for a few hours.
While franticly touch typing away, Lerato
hardly moves away from her laptop. She skips
lunch. She doesn’t even notice the excited
office crowd gathered around the guy in red
sneakers at the pin ball machine. There is only
one thing on Lerato’s mind: #SAFashionweek
Lwazi’s speech bubble: Let’s get together at
the Ikhofi Esitolo to discuss how we can help
Lerato compile a checklist for the opening
night for the South African Fashion Week.
[Activated hyperlink to the coffee shop]

Lwazi’s audio: Now that you have compiled a
checklist, let’s take some time to reflect about
our learning journey.
Pop-up text: Reflection [link to next screen]
Ikhofi esitolo

Reflection
What were your top three moments?
Instruction: When reflecting about
your learning journey in Episode 2,
describe the three moments that you
enjoyed the most.
Lwazi’s speech bubble: Once you
have completed your reflection,
you will receive an email with a
link to progress to Episode 3.

E-mail confirming the link to Episode 3
The learning adventure continues
Dear ….
Now that you have successfully
completed Episode 2 of the
learning adventure, you can
progress to Episode 3. Tap on this
link to progress to Episode 3 to
find out what Lerato has to do
next.

Episode 3: Brainstorming, mind mapping and free writing

Interactive tags Narrator’s audio: As always, Lerato looks
super dapper and dressed to impress.
Elegantly designed shoes with slim heels is
her ultimate passion. And for the opening
night, she is planning to buy a beautiful pair of
strappy stilettos with her first paycheck.
First things first.
Checklist for the opening night? Done.
Event Proposal for the client? Um… not yet.
She grabs a freshly brewed espresso from the
coffee station for some inspiration.

Interactive tags
Narrator’s audio: Lerato grabs a freshly brewed espresso from the
coffee station for some inspiration.
But when she looks at her computer screen, the page is still empty.
It is as if every word that she tries to type, is just wrong. Nothing
seems to stick. Delete. Delete. Delete.
She gets up again. This time to fetch the gooiest, chocolatiest
croissant. And an espresso to go.
Event Proposal for the client? Nothing. Just nothing.
The second cup of espresso kicks in. Lerato cleans her desk. She
adjusts her office chair. She even re-arranges single staple, two
paper clips and three pens lying in the drawer. But the right words
still won’t come to her.
Lerato has writer’s block.
Lwazi’s speech bubble: Writers use many strategies to overcome
writer’s block so that they overcome their fear of writing. Writer’s
block also happens when a writer does not know where to start.
Pre-writing is a way of developing ideas without necessarily
worrying about the overall structure of a writing task, grammar,
and syntax. In this sense, pre-writing is a way of thinking. Pre-
writing also helps you to start by writing unclear ideas that require
work before the actual writing can begin.
Let’s explore the various pre-writing strategies used by public
relations practitioners, namely brainstorming and mind mapping. .
[Activated hyperlink to the coffee shop]

Lwazi’s audio: The pre-writing strategies we are
learning in this episode can be very useful in
preparing your ideas for the first draft any
document, be it a proposal, a report or an
academic assignment.
Video: Prewriting Writing Process - YouTube
Prescribed reading: [Activated link to next page]
Ikhofi esitolo

On screen: Interactive tags
Brainstorming
Brainstorming refers to the process of
coming up with ideas that may be relevant
on a topic without being worried about
organization. In other words, putting on
paper everything you know on a topic.
Brainstorming is closely related to
freewriting, which is a strategy we use where
we write whatever comes to mind about the
topic. It helps not to worry about grammar,
punctuation, or spelling. Rather, focus on
coming up with as many ideas as possible.

Lwazi’s audio: Brainstorming is a pre-writing
technique that is similar to freewriting.
Watch the video which provides some useful
tips on how to brainstorm. Thereafter, complete
the quiz.
Video: Brainstorming - YouTube
Matching columns quiz: [Hyperlink to next
page]
Ikhofi esitolo

On screen: Blackboard matching columns quiz
The goal of brainstorming To generate as many ideas as
possible
Ideal for visual learners.
Indicating the main and sub-
topics in a layout that suits you.
Clustering
For 5 or 10 minutes, write
without self-editing
Free writing
Writing the same word over
and over again
A brainstorming technique to
help you think about
something in case you get
stuck
Let yourself loose and spark
creativity without worrying
what to say or how to write it
Doodling
Column A Column B
Lwazi’s speech bubble: Now that you
have watched the video about
Brainstorming, complete this matching
column quiz. You only have two
attempts in which to complete the quiz.

Lwazi’s audio: Watch the video which
introduces mind mapping as a tool for
conceptualising and organising ideas.
Video: How To Create a Mind Map For Writing,
Blogging and More - YouTube
True/false quiz [Hyperlink to next page]
Ikhofi esitolo

On screen: Interactive tags and text
Mind Mapping
Mind maps help by organising ideas into
visual outlines. Writing down related phrases
and concepts can help with establishing the
main idea of an essay or assignment. But
also helps with understanding the
connection between different ideas, which
can lead to a better organisation of claims,
sub-claim and counter-claims in
argumentative and persuasive writing.

Blackboard True/False quiz Lwazi’s speech bubble: Now that you
have watched the video about mind
mapping, complete this quiz. You only
have one attempt to complete all the
answers.
1. Mind maps help you to visualise and organise your
ideas[True]
2. Mind maps are suitable for organising your research
[True]
3. Mind maps are valuable for drawing up to-do lists and
even for planning a speech you need to write [True]
4. A mind-map looks like the branches of a tree that
extends from a central idea to sub-topics[True]
5. The use of coloured pens and sketching pictures help
to make a mind map more visual [True]
6. It is important to start editing your writing before
brainstorming a mind map [False]
7. It is better to do a mind map on a computer, instead of
using pen and paper[False]
8. Mind maps can limit your creativity if you have too
many ideas [False]
9. It is advisable to restrict mind mapping for planning
persuasive writing only [False]

Ikhofi esitolo
Lwazi’s audio: Earlier, you were
introduced to brainstorming as a pre-
writing technique. A similar pre-writing
technique is called free writing. Free
writing is helpful to overcome writer’s
block and boost creativity.
Watch the video about free writing.
Video: The Writing Process: Pre-Writing
- YouTube
Drag and drop/fill in the missing word
quiz [Hyperlink to next page]

Drag and drop quiz/fill in the missing
words Lwazi’s speech bubble: Having watched the
video about free writing, you can now
proceed to complete this quiz. Drag the words
and drop them to the appropriate places.
You only have one attempt to complete the
quiz
When practicing free writing, you
will set a short time limit without
ever stopping, worrying about going
off topic, spelling and grammar, or
censoring your thoughts, even if
your writing does not really mean
anything. Free writing can be
described as a crazy, rushed
experience.

On screen: Interactive tags, clickable image Lwazi’s audio: You need to help Lerato to
overcome her writer’s block. As you will
remember, Lerato needs to write an event
proposal for the opening night of the South
African Fashion Week.
But before we continue, let’s watch a video that
explains the requirements of an event proposal.
Video: Write the Perfect Event Proposal -
YouTube
Video: Brainstorming - YouTube
BB self assessment free writing: [Hyperlink to
next page]
Ikhofi esitolo

Blackboard self assessment Lwazi’s speech bubble: Remember, some of the items
that you included in the event checklist previously, may
also help you to come up with ideas.
To refresh your memory about free writing, watch the
video again on freewriting as a brainstorming
technique to overcome writer’s block.
Instruction: You need to help Lerato to
overcome her writer’s block. A pre-writing
strategy to help overcome writer’s block is
free writing.
While sitting at your desk, grab a pen and
paper. Set your alarm for five minutes. Write
anything that comes to mind when you think
about the opening night of the South African
Fashion Week.
Assess your own progress against the criteria
for effective freewriting. Give yourself a mark
to indicate your progress. You are not required
to submit your freewriting exercise. You only
need to evaluate your own effort.

Marking rubric and criteria for freewriting self-assessment
Working towards proficiency Proficient
Marks: 1 Marks: 2
I find it difficult to write about anything
that comes to mind when thinking about
the opening night of the South African
Fashion Week.
I am able to come up with many ideas in
the five-minute time limit when thinking
about the opening night of the South
African Fashion Week.
I find it difficult to write without self-editing
and I worry about the clarity of my ideas.
I am able to write easily and freely without
worrying about the clarity of my ideas.
I get stuck and then I don’t know what
else to write.
I hardly get stuck. When I do get stuck, I
am able to write the same word over and
over again until I can think about
something else to say.

Reflection
What were your top three
challenging moments?
your learning journey in Episode 3,
describe the three moments that you
found the most challenging.
Lwazi’s speech bubble: Once you
have completed your reflection,
you will receive an email with a
hyper link to unlock Episode 4.

E-mail confirming the link to Episode 4
The learning adventure continues
Dear ….
Now that you have successfully
completed Episode 3 of the
learning adventure, you can
progress to Episode 4. Tap on this
link to progress to Episode 3 and
find out what Lerato has to do
next.

Episode 4: Writing a draft proposal

Interactive tags
Narrator’s audio: When Lerato arrives at the office after a
weekend of partying to celebrate her first salary paycheck,
she is not feeling too well. And the fact that she is wearing
flat shoes this morning, is a dead give-away.
She is not suffering from writer’s block again. It is worse.
This time the diagnosis is a serious case of dehydration and
ankle impingement. Definitely caused by clubbing too hard
with her boyfriend over the weekend.
But not being somebody to let her private life get in the way
of her professional aspirations, she makes a promise to
herself to stay more focused and to party less from now on.
So, back to business it is.
Checklist? Check.
Pre-writing for the opening night proposal? Check.
Coffee? Check.
Water? Check.
Lerato’s got this. She does her best not to think about her
tender tendon and throbbing headache.
First draft for the event proposal for the SA Fashion Week’s
opening night? Coming up right away.

On screen: Interactive tags, clickable image Lwazi’s audio: In the last episode we discovered
brain storming, mind mapping and free writing
as useful techniques to help develop your ideas
into a first, rough draft. Let’s explore more
about the process of writing a draft event
proposal.
Prescribed reading: [Hyperlink to next page]
Ikhofi esitolo

How to write the first rough draft for an event proposal
Writing a draft or preliminary rough version of your final document helps
with organising your ideas into a structure that resembles what your final
document should look like.
Writing a draft is about offering your best response to a brief for a proposal,
an assignment question, an essay topic or similar requests. We call this
response, your thesis, which is the trajectory of your argument. In other
words, your thesis reflects what you believe to be the correct answer the
question you have been asked or the topic you have been given.
Typically, any answer to a question asked in an assessment will have
multiple parts. Writing a draft enables you to address all components of a
question convincingly.
In the previous episode you already engaged in pre-writing. Now you can
begin to create a narrative or tell a story around your topic. This will see you
provide definitions for key concepts, and write out examples and case
studies to illustrate your point.
It is advisable to write a rough, first draft after you have done all the
necessary reading. You will extract your supporting ideas from the relevant
readings. This will require two things from you as a writer:
 Firstly, you will have to write out ideas obtained through research in
your own words.
 Secondly, you will need to acknowledge or reference your sources
through in-text citation.

The breadth and depth of a first, rough draft
Sometimes you might have to write just to meet the word limit. This part in
the process enables you not to worry so much about the depth and
correctness of the details. Converting your brainstorming or mind mapping of
the pre-writing stage into sentences and paragraphs is the ultimate goal
when writing a first draft.
The final draft is simply a set of smaller pieces put together. Therefore,
focusing on writing out your subheadings into fuller sections may help you
come up with your first draft. Whether you focus on the breadth or depth, it
is entirely up to you.
This is what you need to consider when writing your first, rough draft:
 Write as much as you can on points developed in the pre-writing stage
 Choose the part that you are mostly knowledgeable about
 Leave gaps where you believe you do not yet have sufficient information
 Avoid over-committing to perfection
 Making it logical comes later in the writing process
 Write, write, and write.

On screen: Interactive tags, clickable image Lwazi’s audio: Writing a draft is a deliberate
activity and completing a draft gives you a sense
of achievement. You should allocate quite some
time to spend on writing a rough draft as
opposed to being in a rush to try and complete
the final version of a document at the last
minute.
Recommended reading: Guide: Business
Writing: An Introduction (colostate.edu)
Video: Writing and Drafting Writing Process -
YouTube
Quiz: Jumbled sentence [Hyperlink to next page]
Assessment: writing a first, rough draft
[Hyperlink to Writing a first, rough draft]
Ikhofi esitolo

Jumbled sentence
Lwazi’s speech bubble: Having watched the
video and read the content provided about
writing a first rough draft for an event
proposal, you can now proceed to complete
this jumbled sentence quiz. Select words or
phrases from a menu to complete the
sentences.
You have one attempt to complete the quiz.
When writing your first, rough draft, choose the part that
you are most knowledgeable about and leave gaps
where you believe you do not yet have sufficient
information. In essence, a rough draft is the process of
writing out your ideas, based on the pre-writing
phase.

Earned
Dear ….
for completing the quiz on writing a
first rough draft for an event
proposal.

BB Assessment: Writing a first, rough draft
of a proposal for the opening night of the
SA Fashion week
Instruction: By taking the ideas that you
have developed during the pre-writing
phase, such as brainstorming and mind
mapping, you are now ready to prepare
your first, rough draft.
You need to write a short, 500-word
rough draft for the event proposal for the
South African Fashion Week’s opening
night. Submit your first, rough draft.

On screen: Interactive tags, clickable image Lwazi’s audio: After you have completed your
rough draft, you can progress towards writing a
final draft. But before you can attempt your final
draft, you first need to pause and reflect on your
writing.
Video: Revising Writing Process - YouTube
Prescribed reading: [Hyperlink to next page]
Ikhofi esitolo
Self assessment: Reflection on the first, rough draft [Hyperlink to
Writing a first, rough draft]

Pause and reflect before writing a second draft
Reflection means taking a break, and returning to look at your work with a new perspective. Reflection is the first step of revision. When reflecting, ask yourself the following questions:
 Have I addressed the topic?
This is a higher order question that you must ask yourself as a writer. The ‘topic’ in academic writing is usually an idea/ a concept/ a theory or a combination of these items. There often is
some agreement on what could be considered ‘fact’ on a topic.
Your work is supposed to reflect convincing efforts to address. This also means paying attention to contending views and any new information on your topic. If this aspect is not addressed in
your writing, evaluators may remark that your work ‘lacks substance’ or ‘lacks depth’, or they may even say your work is too ‘descriptive’. This means that you have not dealt with the topic to a
satisfying degree. This could have been caused by failing to address all the necessary aspects on a topic. For example, some topics may require that you define the topic concerned, apply it to
a specific situation, or provide examples.
 Have I kept to the topic throughout?
Patch-writing is a phenomena where writers connect irrelevant ideas on topic to achieve superficial length. This is very common among students. Some writing tasks do not necessarily require
that you write everything you know on a topic; meaning, if you are asked to discuss bananas stick to your discussion of bananas, for example.
 Have I included any irrelevant or unnecessary information?
The above question will not be answered with any irrelevant or unnecessary information.
 Have I made the purpose/aim of the writing task clear to the reader?
Proposal writing, similar to academic writing, tasks require you to state with clarity the purpose for which you are writing. This is often known as a thesis statement/ purpose statement/
argument. This is where you state in clear terms what you are writing to accomplish, and how you are going to achieve the objective for which you are writing. This is a way to hold you
accountable as writer in the academy. If you say you are going to do something and not do it, you are easily marked down.

BB Self Assessment: Reflection on the
first, rough draft
Instruction: Reflection means taking a
break, and returning to look at your work
with a new perspective. Reflection is the
first step of revision.
Having already submitted your first draft of
a proposal for the opening night of the SA
Fashion week, you now need to pause and
reflect about your first, rough draft.
Reflection is the first step of revision.
Reflect about your own progress against
the assessment criteria for effective
freewriting. Give yourself a mark to indicate
your progress.
Lwazi’s speech bubble. While you are
reflecting about your first draft, make
the necessary changes to improve
your writing. Keep in mind that you
will also need to write a second draft
soon.

Marking criteria
Working towards proficiency Proficient
Marks: 1 Marks: 2
Addressing the topic: My rough draft can improve on depth and
substance. Therefore, the proposal can be more persuasive.
Addressing the topic: My first, rough draft of a proposal for the
opening night of the SA Fashion week has adequate depth and
substance. My proposal is persuasive.
Keeping to the topic throughout: My rough draft tends to be
patches of ideas that stray off the topic.
Keeping to the topic throughout: Every paragraph relates to the
topic.
Checking for irrelevant or unnecessary information: There are
still a few sentences that can be taken out.
Checking for irrelevant or unnecessary information: Only
relevant information is included in the rough draft.
The purpose of the proposal is clear to the reader: The draft
needs to have a clearer statement about the purpose of the proposal
and my suggested ideas for the opening night of the SA Fashion
Week.
The purpose of the proposal is clear to the reader: The draft
contains a clear statement that explains my suggested ideas for the
opening night of the SA Fashion Week.
Checking if important information is left out: The rough draft
proposal does not answer all the the important Who, What, Where,
When and How details about the opening night. I still need to include
a few important considerations.
Checking if important information is left out: The rough draft
proposal answers the important Who, What, Where, When and How
details about the opening night. All the important information is
included.

On screen: Interactive tags, clickable image Lwazi’s audio: Feel like you can do with some
fun and earn some bonus Blackboard Rewards
points?
To do this, we will head over to the Ikhofi Esitolo
Discussion Forum.
Pop-up text: Ikhofi Esitolo Discussion Forum
[Hyperlink to next page]
Ikhofi esitolo

Bonus points: Show off your bae, bro or BFF Tik Tok
Show off your bae, bro or BFF Tik Tok
To earn some bonus points, post a
video where you tell us more about
your bae, bro or BFF.
If you have Tik Tok, you are welcome to
use the app to make your video. If you
don’t, any other short video will do.
There is no right or wrong answer. You
can choose to be as creative or funny
as you want to be.
BB Video Discussion Wiki

E-mail confirming 5 Bonus Points Earned
You have earned 5 bonus points
Dear ….
Congratulations for earning 5 bonus
points for showing off your bae, bro
or BFF.
performers in the leaderboard. *

On screen: Interactive tags, clickable image Lwazi’s speech bubble: Revising is essentially
about reviewing, modifying, and re-organising
texts by rearranging, adding, or deleting
content. Revising can lead to multiple drafts, as
any polished work of writing is a product of a
careful revision and proof reading process.
Video: Revising & Editing 101 - YouTube
Prescribed reading: [Hyperlink to next 3 pages]
Ikhofi esitolo
Self assessment: Revising and writing a second draft [Hyperlink
to Writing a first, rough draft]

Revising for coherence and cohesion
Revising aims to improve the draft by making changes at the
level of ideas, structure, coherence and cohesion.
 Coherence refers to whether or not a piece of writing
“makes sense” and to the logic of the writing.
 Cohesion refers to whether or not a piece of writing “flows”
and to the ease with which that writing can be read.
Text unity (coherence and cohesion) is created in three ways:
 repetition of key terms
 substitution of key terms with pronouns or other words
 signposting or linking words or cohesive devices

Relying on a revision checklist
As explained in your recommended reading, reviewing and revising your rough
draft needs to be done carefully and meticulously. In fact, the best way to revise
your rough draft is to set it aside and let it rest for a few days without working on
the document. This gives you the time and space to distance yourself from your
writing. By leaving the rough draft alone for a few days, you also have time to
clear your head. When you then return to the rough draft again, you read it
more critically and as if you are the objective reader of the document, and no
longer the writer of the document.
When you are revising your rough draft, you are criticizing and correcting your
own work, which is not always easy to do, as explained by the Colorado State
University. However, making use of a checklist, as recommended by writer Kris
Windley and the Colorado State University, the following revising checklist will
help you to revise your rough draft for a proposal for the opening night of the
South African Fashion week.

Checklist for revising a draft
Revising
criteria
Detailed requirements
Or
The
document
is complete
Is there an engaging opening or introduction?
Does the introduction explain that the purpose of the document is to provide a
proposal for the opening night of the South African Fashion week?
Is there an interesting title and subheadings?
Does the document have a logical conclusion, which reminds the reader of the
most important point made in the proposal for the opening night of the South
African Fashion week?
All the important points, such as the who, what, where, when and how, are
contained in the document.
The
document
reads with
a sense of
coherence
and
cohesion
The document is coherent, because it makes sense and there is a consistent point
of view.
The document is cohesive, because the paragraphs and argument “flows”, and is
easy to read.
There is a clear link between the main ideas and supporting ideas. Each paragraph
is structured around a main idea, topic sentence and supporting ideas.
The argument made in the document is clear and convincing.
There is no irrelevant information that has nothing to do with the main topic of
the rough draft.
When reading the document out loud, it does not sound awkward or weird. The
manner in which the document is written, ‘sounds’ similar to the natural rhythm
of the spoken word.
Technical
details are
correct
The document is checked for spelling mistakes.
The South African or United Kingdom spell check setting is used in the document
(Spelling is not United States English)
Punctuation is used correctly. Capital letters and punctuation marks such as full
stops, quotation marks and commas are in the correct places.
There is no copying and pasting from the internet or from anywhere else. The

Instruction: In the pre-writing phase,
you used techniques such as brain
storming or mind mapping to develop
your ideas. Based on these ideas, you
then wrote your first, rough draft.
Thereafter you had to reflect about
your writing while you identified
areas for improvement. Now it is
time to revise your document. Write
your improved second draft. Submit
the document on Blackboard.
BB Self assessment: Revising and writing a second draft of a
proposal for the opening night of the SA Fashion week
Revise the first, rough draft and write the
second draft of your proposal for the
opening night of the SA Fashion week. To
help you, read the requirements indicated in
the checklist for revising a draft.

On screen: Interactive tags, clickable image Lwazi’s speech bubble: In this episode, we first
explored writing a first rough draft for an event
proposal. Thereafter we discovered how to
pause, reflect and revise your writing. This is all
part of the progress from writing a first rough
draft to producing a revised, second draft, and
ultimately a final draft.
Let’s test your understanding by completing a
short quiz.
Ordering questions quiz: [Hyperlink to next
page]
Ikhofi esitolo

Ordering questions quiz
Lwazi’s speech bubble: Having watched the
videos and read the content provided about
writing a draft for an event proposal, you can
now proceed to complete quiz. Select the
correct order of a series of items by placing
these in a chronological to indicate the
process required for writing a proposal.
You have one attempt to complete the quiz.
1. Pre-writing
2. Write a rough, first draft
3. Reflect
4. Revise
5. Proofread

Earned
Dear ….
Congratulations for earning [ ] points for
completing the quiz on the chronological
order required for writing a draft for an event
proposal.
To earn more BlackBoard rewards, be on the
lookout for more opportunities to earn
points.
Tap here to see the top performers in the
leaderboard. **
Now that you have successfully completed
Episode 4 of the learning adventure, you can
progress to Episode 5. Tap on this link to
progress to Episode 5, the final episode in
this adventure.***

Episode 5: Seeking a second opinion

On screen: Interactive tags
Narrator’s audio: Lerato is on her way to the coffee station to get another gooey chocolate
chip croissant when a guy in red sneakers and a cute smile walks up to her.
“Honey?”
“No, chocolate chip,” answers Lerato.
“Care for playing an arcade game with me?” he asks in a velvety voice and a big smile.
“No, I can’t. I’m busy,” answers Lerato. Her mind says no, but her heart says maybe.
“Work or play?”
“Work, of course. Always,” she says, feeling proud of herself for keeping her cool and staying
focused.
“Really?” he says, while leaning his tall, slender body against the pin ball machine.
“Yes. I’m working on the final draft proposal for the opening night for the Fashion Week.
Ever heard of it?” She asks.
“Terribly difficult client. Famous brands. Celebrity designers. Groupies. Starving models.
Fashion influencers. Tshabalala. Haute couture. Prêt-à-porter… les nouveautés.” The blue
and red lights from the arcade game machine is reflecting in his eyes. Lerato’ does not
understand everything he is saying.
She nods her head.
“Want someone to check your draft proposal for you? As you can see, I’m not too busy at
the moment,” he says.
Again, Lerato nods her head.
She no longer has writer’s block. Her ankle impingement has healed. Could Lerato be
developing a crush on the handsome guy in the red sneakers?

Ikhofi esitolo
On screen: Interactive tags Lwazi’s audio: Seeking a second opinion when reflecting and revising is
important when sharpening your skills as a writer. Asking a
knowledgeable peer to read your draft document is the second step of
the reflection process.
Remember, a peer does not necessary mean someone who is studying
in the same field as you. Anyone experienced in the practice of
disciplined thinking can provide critical review of your work.
Many writers underestimate the value of having another person read
through their work. For many reasons, gaps in logic can be easily
hidden to the writers. Various other inaccuracies, such as the omission
of details, repetition, or lack of clarity, can also be easily spotted by a
second or third reader.
Video: Feedback and peer review – YouTube
Lwazi’s speech bubble: The University of Johannesburg has a unit
called the Writing Centre, set up for the purpose of helping students
with planning and reviewing their academic writing. Send them a mail
writingconsultant@uj.ac.za
Located on each campus, the Writing Centre provides consultants who
are trained and experienced to provide free, constructive feedback or
advice on your writing. When you have completed a rough draft, it is
important to give it to a fellow student, senior student, or a UJ Writing
Consultant to give you some feedback. During the 45-minute
consultation, the consultant will walk you through the document and
give you pointers about how to improve in whatever area of writing you
are concerned with. These can include clarity, grammar, argument,
coherence, structure and writer's voice.
Video: University of Johannesburg | Postgraduate School | RCD Writing
– YouTube
Jumbled sentence quiz [Hyperlink to the next slide]

Blackboard Jumbled sentence quiz Lwazi’s speech bubble: Having watched
the two videos and read the content
provided about seeking a second
opinion when reflecting and revising,
you can now proceed to complete this
True/False quiz.
You have one attempt to complete the
quiz.
Writing is a lonely process. The peer review
process can provide you with a ready-made
support group. When getting feedback from your
peers it may make you feel uncomfortable and
some people may get angry and take criticism
very personally. Carefully reflect on how you are
going to use your peers’ comments to improve
your writing. After getting feedback from the
Writing Centre consultant on campus, give
yourself enough time to re-draft your document.

Earned
Dear ….
for completing the quiz on the
chronological order required for
writing a draft for an event proposal.
to earn points.

Reflection
What were your top three
moments?
your learning journey so far,
describe your top three moments.
Lwazi’s speech bubble: Our
learning journey has almost come
to an end. But before we close
this final chapter, we would love
to hear your thoughts.

Earned
Dear ….
Congratulations for earning 6
points for participating in the
reflection about your top three
moments.

Ikhofi esitolo
On screen: Interactive tags Lwazi’s audio: While drafting and re-
drafting process, you will have
developed words into sentences and
sentences into full paragraphs.
In order to connect with your reader,
you need the ability to write
paragraphs that clearly bring together
the main idea, topic sentence and
supporting ideas.
Video: How to Write a Paragraph –
YouTube
Prescribed reading [hyperlink to the
next slide]

The secrets to writing perfect paragraphs
A paragraph is like a hamburger in that both are structured in a
specific way such as the example below.
Now, imagine eating a hamburger with no buns, but only meat
and mustard. Or a hamburger with the buns in the middle and
the meat on the outside. That would taste weird. It is the same
with paragraphs they need to be put together in the right
structure to taste delicious when your reader digests what you
have written.

Ikhofi esitolo
On screen: Interactive tags Lwazi’s speech bubble: Let’s look at
some tips and tricks for writing catchy
topic sentences in the video that
follows.
Video: TOPIC SENTENCE: The Best
Ways to Begin a Body Paragraph (8
Steps for Beginners) – YouTube
Revision: [revision of prescribed
reading on the next page]
Summative Assessment: [Peer
assessment of a draft. Hyperlink to
next page]

Instruction: In the previous episode, you were
requested to submit an improved second draft of a
proposal for the opening night of the SA Fashion
week. As we have learnt, asking a knowledgeable
peer to read your draft document, enhances your
writing.
You will be a peer-reviewer for the improved second
draft of a fellow-student’s writing. You need to peer-
review the second draft for an event proposal for the
South African Fashion Week’s opening night.
The review will use a marking rubric against specific
criteria as indicated in the Checklist for revising a
draft. You will also be given an opportunity to give
constructive feedback to the writer.
BB Summative Assessment: Peer assessment of a second draft
of a proposal for the opening night of the SA Fashion week

Marking rubric and criteria
Criteria Detailed requirements
Working
towards
proficiency
Profici
ent
Marks: 1 Marks:
2
The proposal is
complete
Is there an engaging opening or introduction?
Does the introduction explain that the purpose of the document is to provide a
proposal for the opening night of the South African Fashion week?
Is there an interesting title and subheadings?
Does the document have a logical conclusion, which reminds the reader of the
most important point made in the proposal for the opening night of the South
African Fashion week?
All the important points, such as the who, what, where, when and how, are
contained in the document.
The proposal reads
with a sense of
coherence and
cohesion
The proposal is coherent, because it makes sense and there is a consistent point
of view.
The proposal is cohesive, because the paragraphs and argument “flows”, and is
easy to read.

Leaderboard Prize giving/Award ceremony?
Blackboard Rewards Leaderboard

Additional resources/activities for at-risk students?
Video: Prewriting Techniques - YouTube
Video: English Writing Workshop -
Editing and Proofreading Skills -
YouTube

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