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Design Thinking - Business Value

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How much value does Design Thinking create? Maybe I should consider...

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Design Thinking - Business Value

  1. 1. DESIGNTHINKING BUSINESSVALUE innovationi2i.com | spjain.org
  2. 2. xx 12 million new customers saving USD 3.1 billion how did Bank of America do it? innovationi2i.com | spjain.org
  3. 3. how did Unilever Uberize toilets? photos from IDEO.org, Field Guide to Human-Centered Design, 2015 innovationi2i.com | spjain.org
  4. 4. xx who created the #1 app on the AppStore (for kids 0-5) and how? innovationi2i.com | spjain.org
  5. 5. 6-hour service in 10 mins 900 visitors / day (Singapore MOM) photo from IDEO.com | innovationi2i.com | spjain.org
  6. 6. xx Apple dominated the music player market with “inferior” technology how? innovationi2i.com | spjain.org
  7. 7. $130/month school 3X math, 2X communication scores vs. national average 20,000 students, 1,200 teachers, 29 schools Innova Schools photos from IDEO.org, Field Guide to Human-Centered Design, 2015 innovationi2i.com | spjain.org
  8. 8. xx how did P&G stop losing test markets & create a multi-million seller? innovationi2i.com | spjain.org
  9. 9. terrified kids now happy 80% sedation now 10%  cost  risk photos from David Kelley, How to Build Your Creative Confidence, TED.com 2012 innovationi2i.com | spjain.org
  10. 10. who created the first commercially-viable mouse? … and the first ergonomic mouse? innovationi2i.com | spjain.org
  11. 11. xx innovationi2i.com | spjain.orgdesign thinking | business value design-centric companies outperform the S&P
  12. 12. xx “…over a three-year period, companies that directly captured customer insights had 3Xgrowth in operating income and 2Xreturn on assets of industry peers that captured customer insights indirectly, as well as 60%  total shareholder returns.” Barry Jaruzelski, Volker Staack, & Brad Goehle, “Proven Paths to Innovation Success: Ten Years of Research Reveal the Best R&D Strategies for the Decade Ahead,” Strategy + Business Magazine, Winter 2014 (issue 77), p. 8, strategy& (formerly Booz & Co., part of PWC). (emphasis, 3X, 2X, %, & arrow added) innovationi2i.com | spjain.orgdesign thinking | business value
  13. 13. xx Barry Jaruzelski, Volker Staack, & Brad Goehle, “Proven Paths to Innovation Success: Ten Years of Research Reveal the Best R&D Strategies for the Decade Ahead,” Strategy + Business Magazine, Winter 2014 (issue 77), p. 10, strategy& (formerly Booz & Co., part of PWC) (emphasis added) percentage of companies that financially outperform their competitors: 57.4% need seekers (e.g. Apple, P&G, 25% of G1K) 44.9% market readers (e.g. Samsung, Caterpillar, 40% of G1K) 39.9% technology drivers (e.g. Bosch, Siemens, 35% of G1K) Avg. 46.2% innovationi2i.com | spjain.orgdesign thinking | business value
  14. 14. xx desirability almost 60% viability almost 45% feasibility almost 40% so yes, it's a good idea to start here innovationi2i.com | spjain.orgdesign thinking | business value
  15. 15. we certify people in IDEO’s methodology via simulation game & do consulting projects photos from ExperiencePoint innovationi2i.com | spjain.org
  16. 16. xx how might we solve wicked problems? (where we don’t know the solution AND we don’t know the problem!) innovationi2i.com | spjain.org
  17. 17. xxxx when you start with “brainstorming” YOU MISS most innovation opportunities! start here? innovationi2i.com | spjain.org
  18. 18. what are desire paths? innovationi2i.com | spjain.org
  19. 19. xx what can the designer of this chair teach us about innovation? (product: one of the world’s most iconic buildings) innovationi2i.com | spjain.org
  20. 20. how might we NOT put lipstick on a pig? innovationi2i.com | spjain.orgdesign thinking | business value
  21. 21. 2 find out > innovationi2i.com | spjain.orgdesign thinking | business value
  22. 22. www.innovationi2i.com part of www.spjain.org DESIGNTHINKING BUSINESS VALUE

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