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DESIGNTHINKING
BUSINESSVALUE
innovationi2i.com | spjain.org
xx
12 million new customers
saving
USD 3.1 billion
how did Bank of America do it?
innovationi2i.com | spjain.org
how did Unilever
Uberize toilets?
photos from IDEO.org, Field Guide to Human-Centered Design, 2015
innovationi2i.com | spj...
xx
who created the
#1 app on the AppStore
(for kids 0-5)
and how?
innovationi2i.com | spjain.org
6-hour service in 10 mins
900 visitors / day
(Singapore MOM)
photo from IDEO.com | innovationi2i.com | spjain.org
xx
Apple dominated
the music player
market
with “inferior”
technology
how?
innovationi2i.com | spjain.org
$130/month school
3X math, 2X communication
scores vs. national average
20,000 students, 1,200 teachers, 29 schools
Innova...
xx
how did P&G
stop losing test markets
& create
a multi-million seller?
innovationi2i.com | spjain.org
terrified kids now happy
80% sedation now 10%
 cost  risk
photos from David Kelley, How to Build Your Creative Confidenc...
who created the first
commercially-viable mouse?
… and the first ergonomic mouse?
innovationi2i.com | spjain.org
xx
innovationi2i.com | spjain.orgdesign thinking | business value
design-centric
companies
outperform
the S&P
xx
“…over a three-year period,
companies that directly captured customer insights
had 3Xgrowth in operating income
and 2Xr...
xx
Barry Jaruzelski, Volker Staack, & Brad Goehle, “Proven Paths to Innovation Success: Ten Years of Research Reveal the B...
xx
desirability
almost 60%
viability
almost 45%
feasibility
almost 40%
so yes,
it's a good idea
to start here
innovationi2...
we certify people in
IDEO’s methodology
via simulation game
& do consulting projects
photos from ExperiencePoint
innovatio...
xx
how might we
solve
wicked problems?
(where we don’t know the solution
AND
we don’t know the problem!)
innovationi2i.com...
xxxx
when you start
with “brainstorming”
YOU
MISS
most innovation
opportunities!
start here?
innovationi2i.com | spjain.org
what are
desire paths?
innovationi2i.com | spjain.org
xx
what can the designer of
this chair
teach us about
innovation?
(product: one of the
world’s most iconic buildings)
inno...
how might we NOT
put lipstick on a pig?
innovationi2i.com | spjain.orgdesign thinking | business value
2
find
out
>
innovationi2i.com | spjain.orgdesign thinking | business value
www.innovationi2i.com
part of www.spjain.org
DESIGNTHINKING
BUSINESS VALUE
Design Thinking - Business Value
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Design Thinking - Business Value

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How much value does Design Thinking create? Maybe I should consider...

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Design Thinking - Business Value

  1. 1. DESIGNTHINKING BUSINESSVALUE innovationi2i.com | spjain.org
  2. 2. xx 12 million new customers saving USD 3.1 billion how did Bank of America do it? innovationi2i.com | spjain.org
  3. 3. how did Unilever Uberize toilets? photos from IDEO.org, Field Guide to Human-Centered Design, 2015 innovationi2i.com | spjain.org
  4. 4. xx who created the #1 app on the AppStore (for kids 0-5) and how? innovationi2i.com | spjain.org
  5. 5. 6-hour service in 10 mins 900 visitors / day (Singapore MOM) photo from IDEO.com | innovationi2i.com | spjain.org
  6. 6. xx Apple dominated the music player market with “inferior” technology how? innovationi2i.com | spjain.org
  7. 7. $130/month school 3X math, 2X communication scores vs. national average 20,000 students, 1,200 teachers, 29 schools Innova Schools photos from IDEO.org, Field Guide to Human-Centered Design, 2015 innovationi2i.com | spjain.org
  8. 8. xx how did P&G stop losing test markets & create a multi-million seller? innovationi2i.com | spjain.org
  9. 9. terrified kids now happy 80% sedation now 10%  cost  risk photos from David Kelley, How to Build Your Creative Confidence, TED.com 2012 innovationi2i.com | spjain.org
  10. 10. who created the first commercially-viable mouse? … and the first ergonomic mouse? innovationi2i.com | spjain.org
  11. 11. xx innovationi2i.com | spjain.orgdesign thinking | business value design-centric companies outperform the S&P
  12. 12. xx “…over a three-year period, companies that directly captured customer insights had 3Xgrowth in operating income and 2Xreturn on assets of industry peers that captured customer insights indirectly, as well as 60%  total shareholder returns.” Barry Jaruzelski, Volker Staack, & Brad Goehle, “Proven Paths to Innovation Success: Ten Years of Research Reveal the Best R&D Strategies for the Decade Ahead,” Strategy + Business Magazine, Winter 2014 (issue 77), p. 8, strategy& (formerly Booz & Co., part of PWC). (emphasis, 3X, 2X, %, & arrow added) innovationi2i.com | spjain.orgdesign thinking | business value
  13. 13. xx Barry Jaruzelski, Volker Staack, & Brad Goehle, “Proven Paths to Innovation Success: Ten Years of Research Reveal the Best R&D Strategies for the Decade Ahead,” Strategy + Business Magazine, Winter 2014 (issue 77), p. 10, strategy& (formerly Booz & Co., part of PWC) (emphasis added) percentage of companies that financially outperform their competitors: 57.4% need seekers (e.g. Apple, P&G, 25% of G1K) 44.9% market readers (e.g. Samsung, Caterpillar, 40% of G1K) 39.9% technology drivers (e.g. Bosch, Siemens, 35% of G1K) Avg. 46.2% innovationi2i.com | spjain.orgdesign thinking | business value
  14. 14. xx desirability almost 60% viability almost 45% feasibility almost 40% so yes, it's a good idea to start here innovationi2i.com | spjain.orgdesign thinking | business value
  15. 15. we certify people in IDEO’s methodology via simulation game & do consulting projects photos from ExperiencePoint innovationi2i.com | spjain.org
  16. 16. xx how might we solve wicked problems? (where we don’t know the solution AND we don’t know the problem!) innovationi2i.com | spjain.org
  17. 17. xxxx when you start with “brainstorming” YOU MISS most innovation opportunities! start here? innovationi2i.com | spjain.org
  18. 18. what are desire paths? innovationi2i.com | spjain.org
  19. 19. xx what can the designer of this chair teach us about innovation? (product: one of the world’s most iconic buildings) innovationi2i.com | spjain.org
  20. 20. how might we NOT put lipstick on a pig? innovationi2i.com | spjain.orgdesign thinking | business value
  21. 21. 2 find out > innovationi2i.com | spjain.orgdesign thinking | business value
  22. 22. www.innovationi2i.com part of www.spjain.org DESIGNTHINKING BUSINESS VALUE

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