This document defines and discusses media research. It begins by explaining the meaning of the terms "re" and "search" and how they relate to research. It then provides several definitions of research from academic sources that emphasize research as a systematic, empirical, and objective process used to investigate problems and add to existing knowledge. The document also outlines key characteristics of research, such as being public, objective, empirical, systematic, and aimed at making predictions. Finally, it discusses how several French and German philosophers and sociologists contributed to the development of social science research methods and fields in the 19th century.

1. MEDIA RESEARCH
Dr. Amit Sharma
Regn: 5cffb7def2f511e9bb81c56918fca16c
Mail- jmcamit@gmail.com
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2. Media Research Meaning
Re and Search
The prefix re means
again or a new
The suffix search means
to examine, to test, or to
probe
A search for Knowledge
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3. The Concept
Research is a academic activity and this term is very
commonly used in technical sense.
Contribution in the field of knowledge.
As a movement (from unknown to known)
Obtaining information from any branch of knowledge.
Original contribution to the existing stock of
knowledge making for its advancement.
Generalization of knowledge for common use.
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4. Research is a planned, systematic and scientific
investigation in a field of knowledge undertaken to find
answers to problems.Main Definition
Research is a “scientific method consisting of observation,
classification and interpretation of data” (Social Research:
A Study in Methods of Gathering Data)George A. Lundberg (1942)
Research as “a systematic, controlled, empirical and
critical investigation of hypothetical propositions about
the presumed relations among natural phenomena”
(Foundations of Behavioural Research)
Fred N. Kerlinger (1973)
An organized, objective, controlled, qualitative or
quantitative empirical analysis of one or more variables.Wimmer and Dominick (2011)
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5. CliffordWoody (Most Practical)
Research comprises defining and redefining problem,
formulating hypothesis or suggested solutions; collecting,
organizing and evaluating data: making deductions and reaching
conclusions; and at last carefully testing the conclusions to
determine whether they fit the formulating hypothesis.
CR Kothari
Search for knowledge through objective and systematic method
of finding solutions to a problem is research.
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6. Characteristics of Research
According toWimmer and
Dominick (2011) scientific research
has the following five
characteristics:
Research is public
Research is objective
Research is empirical
Research is systematic and cumulative
Research is predictive
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7. Communication and other Branches of
Social Sciences
In the 19thcentury, French philosopher, Auguste Comte
pulled social science away from the umbrella of philosophy.
Another French philosopher-scientist, Emile Durkheim,
who is known as the father of sociology, laid down the
sociological research methods in his famous book Rules of
the Sociological Method first published in 1895.
Others who contributed to the growth of social science include British polymath Herbert Spencer who
is known for the phrase ‘survival of the fittest; Karl Marx who defined socialism; and German
sociologist and political economist Max Weber who explained economic sociology and examined the
sociology of religions.
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8. Acknowledgement
• This slide is made for the MOOC course “Academic Writing”.
• Books Recommended
• 1. Kerlinger, Fred N. (1973). Foundations of Behavioural Research: Educational,
Psychological and Sociological Enquiry. NewYork: Holt, Rinehart andWinston.
2. Wimmer, Roger D.& Dominick, Joseph R. (1983). Mass Media Research:An
Introduction. California: Wadsworth Publishing Company.
3. Rani, N. Usha (2016). Communication Research. Mysore: Prasaranga,
University of Mysore
4. Koul, Lokesh (1997). Methodology of Educational Research. New Delhi: Vikas
Publishing House
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