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“MISSION”
CRITICAL
How Revamping Your
Mission Statement Will
Finally Empty Your Inbox
DMA – CEO, The CLIC Network – @clicnetwork
What is a
MISSION?
• Measurable Shift
• Target Audience
• Stated Timeframe
In 1990, the U.S. ranked first in the world in four-year degree
attainment among 25-34 year old, in 2014, the U.S. ranks 12th.
[2014] By 2020, America will once
again have the highest proportion of
college graduates in the world.
[1990] We will become a $125
billion company by the year 2000.
[2010] By December 30, 2013,
Masterful Marketing will be
recognized as one of the top
three marketing brands for
small businesses in the U.S.
[2010] There are about 130 million
distinct titles in the world. We will
scan all of them by 2099.
Don’t be evil.
MISSION
VALUES
MANAGING
THE MISSION
URGENT NOT URGENT
IMPORTANT
NOT
IMPORTANT
Q1 Q2
Q3 Q4
EMERGENCY LONG-TERM PLANNING
DISTRACTION
WASTE
QUADRANTS OF
TIME MANAGEMENT
WHAT’S
“IMPORTANT”:
What moves the needle
forward on your mission!
WHIRLWIND
VS GOALS
• 80/20
• 1-2 goals MAX
“We will increase
four-year college
graduation rates
for first-gen US
college students
by 12% in the
next six years.”
VOLUNTEER!
• Mission Statement
• Brainstorm Goals
• Select Top 1-2
PROCESS
EMAILS
FILE
• Q1
• Q2
• Q3
• Q4
TASK CALENDAR
FILE FILE
CARL, YOU’RE GOING TO
GO OUT THERE…
CARL, YOU’RE GOING TO
GO OUT THERE…
AND YOU’RE GOING TO
CLEAR THAT INBOX!
AND YOU’RE GOING TO
CLEAR THAT INBOX!
DMA – CEO, The CLIC Network – @clicnetwork

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Mission Critical: How Revamping Your Mission Statement Will Finally Empty Your Inbox