How to Partner with SAP - Q&A Session

1. 1
Partnering with
Q&A Session

2. Send in your questions
If you have any comments
or questions,
please INTERRUPT…
Use the Chat/Question screen

3. http://www.linkedin.com/in/rpage/http://www.linkedin.com/in/donaghkiernan/
The Panel
Richard Page
Founder and MD
Avizent Ltd UK
14+ years experience in the SAP
Ecosystem. Worked for SAP for 8 years;
SAP Global Director for SAP ERP.
Donagh Kiernan
Founder and CEO
Tenego Partnering
28 years – Techie background
Sales Channel, Direct Sales and
Channel Sales Organisation
Management.

4. Summary – Partnering with SAP
• Partnering with SAP presents a big opportunity
• You must have something of interest to SAP
• You can manage the time, effort and risks in engaging
with SAP
• You don’t have to risk everything, there are many
alternatives
• And defined methodologies to help determine your
optimal partner types.
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5. Question received
“Is there a way to assess the real opportunity in
partnering with SAP before we invest the time?”
John J.

6. Question received
“Once a certified SAP partner, will SAP Partner
Management team help us engage with their
other ISV partners and system integrators”
Paul C.

7. Question received
“What is the fastest route to become an SAP
partner?”
Mary W.

8. Question received
“How to navigate the certification hurdles
without wasting too much time?”
Yuri W.

9. Question received
“How to grab SAP's attention to your product?”
Bill P.

10. Question received
“Do you have a vendor selection process and
check list?”
Michael F.

11. Question received
“Interested to learn about business & technical
requirements of partnering with SAP”
Patrick S.

12. Question received
“SAP is moving more to a services company. How
to handle this competition?”
Bart H.

13. Thank You & Final Questions
http://www.linkedin.com/in/rpage/http://www.linkedin.com/in/donaghkiernan/
Richard Page
Founder and MD
Avizent Ltd UK
14+ years experience in the SAP
Ecosystem. Worked for SAP for 8 years;
SAP Global Director for SAP ERP.
Donagh Kiernan
Founder and CEO
Tenego Partnering
28 years – Techie background
Sales Channel, Direct Sales and
Channel Sales Organisation
Management.

14. www.tenegopartnering.com/resource www.tenegopartnering.com/blog
Further content available online
Presentation can be found here:
https://www.slideshare.net/DonaghKiernan/how-to-partner-with-SAP-QA
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15. Other Webinars
• Other webinars available in our Resource Page:
– Your Channel Evolution: Early Stage, Established and Beyond
– Q&A Session: Software Sales Growth to European Manufacturing Sectors
– Software Sales Growth to European Manufacturing Sectors
– Q&A Session: Partner Operations: Scaling your Channel Partners
– Partner Operations: Scaling your Channel Partners
– Learning from the Big Boys' Partner Programs: Microsoft, Oracle, SAP etc.
– International Growth for UK based Software Companies
– Case Study - Bringing a US Company to Europe
– To Grow Your Product Revenues from 10M to 50M
– Partner enabling the Giants: IBM, SAP, Accenture or other...
• And many more…
www.tenegopartnering.com/resource

16. Related Articles/Content
• Many Articles in our Blog
• Is Your Product Good Enough to Sell through SAP?
• So now you are an SAP Partner!
• Should you sell through Sales Channels OR Sell Direct?
• What is involved in becoming an SAP Partner?
• Is becoming an SAP Partner right for your business?
• So, you think SaaS can't have Sales Channels?
• Building Sales Channels - What do you want from a sales partner?
• Thinking About or Starting Your Sales Partner Channels? What Next?
• Why you need a Partnering Strategy
www.tenegopartnering.com/blog

17. Build & Manage Sales
•
Direct and Channels
•
Executive Hands-on
•
Your Alliances Team
•
Software Business
Experts
•
Practical
•
Results Focussed
CONTACT DETAILS:
Tenego Partnering
Ireland (HQ), UK, Germany, USA, Benelux,
Greece, Australia, Dubai…
Web: www.tenegopartnering.com
Email: info@tenegopartnering.com
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