Share pointsummit vancouver2014 habanerocp case study
Canadian Pacific’s new fully responsive SharePoint website
Steve Sugars, New Media and Technology Manager, CP
Mallory O’Connor, Practice Lead, Customer and Member Portals, Habanero
Practice Lead, Customer and Member PortalsHabanero Consulting Group
New Media and Technology ManagerCP
Early indicators of success, next steps for cpr.ca
Outcomes and roadmap
Features and technical highlights
From research to prototype
Building the vision for cpr.ca
How we did it…in 3 months!
Context for the initiative
A new website: why now?
Insights and tips but no tricks (just hard work)
1. Capture qualified business leads. 2. Focus on the customer experience (region, lifecycle, industry). 3. Be easily maintained by the business, not IT. 4. Use plain language to answer common questions and concerns. 5. Provide a seamless and responsive experience across devices.
The new CPR.ca will…
Communicated the vision<image of angelawith the site on an iPad>
Collaborative / iterative approach
•Sprint planning and retrospectives
•Business and technology in the room
•Brutal and ruthless prioritization
Key success factor: In-the-moment decision making
Agile content mini-team
•Blended team: content strategist, content lead, content creators and authors
•Daily standups, devstyle checkins
•Tools to support process and accountability
Key success factor: Content in parallel to development
Practice Lead, Customer and Member PortalsHabanero Consulting Groupmoconnor@habaneroconsulting.com@malloryjoconnor
New Media and Technology ManagerCPSteve_Sugars@cpr.ca
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Thank you for your attention!
This presentation will be available on the
VancouverSharePoint Summit website a few days after the event.
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