6. *Based on independant and govt. research
Australian Adults Employees Kids
7.3mil 44% 22%
Number of adults who
are negatively
affected by their
literacy levels
Don't have the literacy
skills they need to
cope with everyday
life and work
Are 'developmentally
vulnerable' before
they even begin
school
National LITERACY
7. INSIGHT
United Way ensures
every child can read
to succeed.
‘Opportunities to read
as a child foster an
environment for
learning’.
UNIQUE SELLING
PROPOSITION
'Read to Succeed'
8. STRATEGY
STEP 1
STEP 2
STEP 3
Initial Contact: School Ball Collateral
The Pitch: Speech & Video
Internal Comms: EDM, Social Media
and HR Package
