This profile is for an executive with over 21 years of experience in business intelligence, data warehousing, and data analytics. He has expertise in areas like data modeling, ETL process design, semantic layer development, and report design. Some of the projects mentioned in the profile include implementing a data warehouse for Smith & Nephew, dimensional modeling for Blue Cross Blue Shield, and report migration projects for clients like Intel and Fannie Mae. The executive is currently working as a senior BI/DW architect at Intelliswift and is seeking strategic assignments in data warehousing and business intelligence.

1. aumshaaum
 Versatile Professional offering experience in Project Management,
Data Warehouse Management, Business Intelligence & Solution
Delivery across Healthcare, Pharmaceuticals, Manufacturing, CRM,
Finance domains
 Expertise in leading business application architecture & design
efforts; maintaining application architecture for business functional
areas across Retail, Telecom & Banking domains
 Excels at building & maintaining data warehouses and working with
disparate data sources & transforming them into a unified solution;
record of liaising & coordinating with respective teams for gathering
and analyzing requirements for the enterprise-wide data warehouse
 Subject matter expertise in resolving integration & interface issues
between systems with focus on optimizing application performance
& scalability; implemented enterprise Data Warehouse including a
consolidation of multiple tools into one single BI/DW Tool
 Distinguished proficiency in driving business intelligence & reporting,
performing data analysis for business owners while defining,
developing key metrics & business trends; insightful knowledge of
spend, metric analysis & business intelligence analytics
 Leveraged capabilities of managing & mentoring large teams; front-
led a team of 50-150 Developers
 MCA from Madras University in 2001
 Bachelor’s Degree in Applied Mathematics from Madras University in
1997
Executive Profile
DIWAKAR MOHAN RAO
Business Intelligence | Data Warehousing
2002-2003
Education & Credentials
Key Impact Areas
Key Skills
Performance driven Professional with nearly 21 years of experience; skilled in adopting a pragmatic
approach in improvising on architectural solutions and resolving complex business issues
Targeting strategic assignments in Data Warehousing/Business Intelligence with an esteemed organization
Success Software
as Senior Software
Engineer
Data Warehousing/CoE
Communicator
Innovator
Collaborator
Thinker
Tech-savvy
Techno-managerial Functions
Business Intelligence
Business Analysis
Technical Excellence
Project Management
Scientific Information
Technology as Sr.
BusinessIntelligence
Lead Consultant
Intelliswift Inc. as
Senior Business
Objects Architect
Virtusa as
Associate Architect
UST Global as
Architect
Intelliswift as
Senior BIDW
Architect
2004-2005 2005-2009 2009-2011 2012 2013-2018
+91- 9444464611
diwakar777@gmail.com
Career Timeline
Functional Consulting
Client/Stakeholder Engagement

2. Jan’13 – May’18 with Intelliswift, India as Senior BIDW Architect
Key Result Areas:
 Managed operations related to technical architecture while ensuring a high degree of reliability & availability
 Accomplished & executed projects with respect to cost, resource deployment, time overruns and quality
compliance to ensure satisfactory execution/delivery of the same
 Engaged in Data Analysis for ETL Process to create dimensional model, mapping workflows; managed the
administration module of Business Objects Data Integrator
 Analyzed the user needs & software requirements to determine feasibility of design within time & cost constraints
 Suggested technology-based solutions for enhancing functional efficiency and achieving business excellence
 Worked on all phases of data warehouse development life cycle from requirement gathering to testing,
implementation & support
 Interacted with clients for requirement gathering; evaluated technical and commercial feasibility of solutions
 Designed and implemented statistical/predictive models with diverse sources of data in order to predict
demand, risk and price elasticity
Highlights:
 Implemented analytical warehouses including 1 for Smith & Nephew with SAP as the back-end & Business
Objects as the front-end for over 6 Country SAP Analytics
 Designed & implemented different schemas for reporting & analysis using Data Modeling tools
 Developed Dimensional Modeling for data warehousing like Snow Flake & Star Schema
Previous Experience
Mar’12 – Dec’12 with UST Global, Chennai, India as Architect
Oct’09 – Dec’11 with Virtusa, Chennai, India as Associate Architect
Jul’05 – Oct’09 with Intelliswift Inc., Fremont, CA as Senior Business Objects Architect
Jan’04 – Jul’05 with Scientific Information Technology Inc., San Jose, CA as Senior Business
Intelligence Lead Consultant
Sept’02 – Dec’03 with Success Software, Chennai as Senior Software Engineer
Nov’01 – Aug’02 with Silikon Technologies Ltd., Chennai as Senior Software Engineer
Jan’01 – Nov’01 with Stepstone Ltd., Chennai as Software Engineer
Jan’97 – Jul’00 with ABSDEK Info Solutions, Chennai, as Software Engineer
Technical Skills
 Windows NT/2000, UNIX
 Oracle 7/8/9.x, DB2, SQL Server 7/2000, 2005, 2008 Oracle 10, 11g, SQL and PL/SQL, SQL* Loader, Erwin
 SAP Business Objects 4.0,Xi, 6x, 5/4.x., Web Intelligence, Broadcast Agent, Business Objects SDK, CMC,
Supervisor, Designer, Crystal Reports, Xcelsius
 BO Data services, Data Integrator Xi, 6.1.5, SAP BI7, Informatica Power Center 10, 8/Power Mart 10, 8 Cognos 7
 SAP BI, FI/CO, SD, MM MS Office, Visual Basic, VBA, MS Access, IIS, ASP, Java Scripting, VB Script, Shell Scripts
 Visual Interdev, HTML, Visual Source Safe, Far Point Spread, Dreamweaver 3.0, Photoshop 5.5
 BI/Data Warehousing using Business Objects 4.1, SSIS, SSRS, SSAS, Web Intelligence, Business Objects SDK,
BO Data Services, SAP BI7, Cognos, Data Stage, Informatica 10, SAP HANA s4, Big Data, Hive, Pig, Java
Personal Details
Refer to the Annexure for Project Details
Professional Experience
Date of Birth: 25th July 1977
Languages Known: English, Marathi, Tamil and Hindi
Address: Chennai, India

3. Projects Undertaken
At Intelliswift
Title: Biogen
Description: Biogen have to be upgraded from the old version of Oracle to a latest version which
needs mapping from the old version to the latest version.
Responsibilities:
 Gathering business requirement, conceptualizing the model, creating high-level design & LDM/PDM; engaged in
data mapping and coordinating with Build & Semantic Team
 Creating & modifying project plans and resourcing for Data Model Team, Risk Tracking & Quality Maintenance
 Engaged in Remap universes from 11i to R12
 Represented Biogen in the initial requirement gathering sessions with different line of business of Biogen
 Providing strategic solution architecture & reviewing the same with Business & Functional Team
Title: BCBS (Blue Cross Blue Shield)
Description: The scope of the project was to develop latest data warehouse with a star schema from a
old version of the database.
Environment: SAP Business Object 4, HANA s4, BO Data Services, SQL Server 20082012, Informatica,
SSRS, SSAS, SSIS, Windows Server 200
Role: Architect
Responsibilities:
 Analyzing ETL and report requirement, preparing technical design document, evaluating the design of the ETL,
semantic layer; identifying gaps in the requirement to meet development requirements
 Acting as Technical Authority for ETL, EDW, Front-end & Infrastructure and making technical architecture and
designing decisions across the entire technology stack.
At UST Global
Description: The purpose of the was to provide architectural roadmap for clients by implementing
redundant & scalable solution.
Period: Mar’12 – Dec’12
At Virtusa
Description: Engaged in a project to provide architectural roadmaps for clients by implementing
redundant & scalable BI/DW solution.
Responsibilities:
 Provided POC for new concepts & solutions
 Evaluated different products for feasible solution; analyzed the concerned areas and provided DW/BI solutions
Client: Philips Healthcare
Description: The aim of the project was to identify the issues pertaining for conversion of Actuate
reports to Business Objects.
Role: Architect
Environment: SAP Business Object 4, Oracle 11 G, Windows Server 2003, Informatica
Responsibilities:
 Managed the Data Migration processes starting from defining approach to design, build, fallout analysis,
segmentation strategy, execution & load to new data warehouse
 Led the Data Conversion Team to create database design for Data Warehouse and reporting Data Marts
 Established the Governance Mechanism in discussion with onsite; identified the stakeholders agree on
governance mechanisms (Status Reports, Project Oversight and Steering), process and quality documentation
Client: Standard Charted Bank
Description: The aim of the project was to design the COS (Customer Originating System) System DB
and to provide a Star Schema for reporting and semantic layer for reporting & analysis.
Role: Associate Architect
Environment: SAP Business Object 3.1, Oracle 10 G, Windows 2003 Server, Red Hat Linux 5
Client: Iron Mountain
Description: The objective of the project was to provide scalable solution for its multi-lingual semantic
layer and reports and to translate the reports from English to French and a universe
(semantic) layer to support multiple languages.
Role: Associate Architect
Environment: SAP Business Object XI 3.1, Oracle 10 G, Windows XP/2003 Server
Client: McKesson
Description: The objective of the project was to understand the requirements to provide a scalable

4. solution for dashboard reporting using Xcelsius with customization for reporting.
Role: Associate Architect
Environment: SAP Business Object XI 3.1, SQL Server 2006, Windows XP/2003 Server
Client: CITI Bank
Description: The objective of the project was to provide a customized design for BS Team to do
reporting and analyze the problem to provide a robust environment for analysis and ad
hoc reporting through Business Objects.
Role: Architect
Environment: SAP Business Object XI r2, Oracle 10 G, Windows XP/2003 Server, Linux 5.8
At Intelliswift Inc.
Client: Smith & Nephew, Andover, MA
Period: Apr’07 – Nov’08
Role: Senior SAP Business Objects Architect Consultant
Description: The aim of the project was to provide cross-functional reporting which was not possible in
BW and to provide a better & a faster scalable solution for reporting & analysis of the
Sales & Finance teams
Environment: SAP Business Objects Studio XI R2, SAP R3, SAP BW, SQL Server 2003
Client: Callaway Golf
Period: Feb’07 – Mar’07
Role: Business Objects Architect Consultant
Environment: SAP Business Objects Studio XI, Data Integrator Xi, Oracle 10 G, SAP R3, SAP BW, SQL
Server 2003
Client: AON Warranty Group
Period: Jan’07 – Feb’07
Role: Business Objects Architect Consultant
Environment: SAP Business Objects XI r2, SQL Server 2000, DB2 V8, Micro Strategy, Excel & Access
Client: Prime Therapeutics
Period: Apr’06 – Dec’06
Role: Business Objects Architect Consultant
Description: The scope of the project was to convert reports from SAS modules into business objects.
Environment: Business Objects XI r2, SQL Server 2000, DB2 V8, Informatica, Excel & Access
Client: Salesforce.com
Period: Jan’06 – Mar’06
Role: Senior Business Objects Lead Consultant
Description: The objective of the project was to convert the back-end of the CRM tool Sales force into
a dimensional model database.
Environment: Business Objects Studio XI r2, Data Integrator XI, Oracle 10G, 8i, Excel, Access
Client: Fannie Mae
Period: Oct’05 – Dec’05
Role: Principle Business Objects Lead Consultant
Description: The objective of the project was to fix the existing ETL framework and create Excel
Macros for analytics & reporting needs.
Environment: Business Objects Studio XI, Data integrator Xi, Oracle 10 G, 8i, SQL Server 2000, Excel,
and Access
Client: Skechers Inc.
Period: Sept’05 – Oct’05
Role: Principle Business Objects Lead Consultant
Description: The project was aimed at teaching the client “How to Use Data Integrator and the Best
Practices”.
Environment: Business Objects Studio XI, Data Integrator Xi, Oracle 10 G, 8i, DB2
Client: Impac Companies
Period: Aug’05 – Sept’05
Role: Business Objects Lead Consultant
Environment: Business Objects Studio XI, Data Integrator Xi, Oracle 10 G, 8i, SQL Server 2000

5. At Scientific Information Technology Inc.
Client: Silicon Valley Bank
Period: Mar’05 – Jul’05
Description: Migration of old reports to the new version of Business Objects
Environment: Business Objects 6.1, SQL Server 8.0, Oracle 9i, MS Access, VB Macros, Erwin Data
Modeling
Client: Blue Cross Blue Shield
Period: Oct’04 - Mar’05
Role: Business Objects Lead Consultant
Description: The purpose of the project was to data model their existing database to a Star Schema
for better performance & scalability.
Environment: Business Objects 6.5, Business Objects Data Integrator 6.1.5, SQL Server, MS Office,
Erwin Data Modeling
Client: Intel Corporation
Period: Jul’04 – Sept’04
Role: Senior Business Objects Developer
Environment: Business Objects 5.1.7, Business Objects SDK, SQL Server, MS Office & Visual Source Safe
Client: Department of Health Services - Deloitte & Touché
Period: Jan’04 – Jul’04
Role: Senior Business Objects Developer
Environment: Business Objects 6.0, 5.1.7, Web Intelligence, Business Objects SDK, Broadcast Agent,
VBA, Erwin 2.0, Visual Source Safe and SQL Server 2000
At Success Software
Title: Development of a Corporate Site for Chennai Based Company
Period: Sept’02 – Dec’03
Environment: Windows NT, VB 6.0, Far Point Spread, SQL Server, ASP 3.0, Dreamweaver 3.0,
Photoshop 5.5 and MS Access, Crystal Reports
At Silikon Technologies Ltd.
Title: Automation of Super Market
Period: Nov’01 – Aug’02
Environment: Windows NT, VB 5.0 and SQL Server, Crystal Reports
At Stepstone Ltd.
Title: Back-office Maintenance
Period: Jan’01 – Nov’01
At ABSDEK Info Solutions
Title: Material Resource Planning (MRP)
Period: Jan’97 – Jul’00
Environment: Oracle 8, Visual Basic 5.0, Crystal Reports