EU Standards for Energy Efficiency Support GaN Tech During COVID-19 Pandemic The year 2020 is being known as the year of GaN-based adapters and chargers. Work-from-home protocols have created revenue streams for companies in the GaN-based power supply adapter market. Manufacturers are seen to create new models of adapters and chargers for handheld gaming devices, tablets, and phones. It is expected that 2021 will witness the rise of multi-port adapters.

1. EU Standards for Energy Efficiency Support GaN Tech During COVID-19 Pandemic
The year 2020 is being known as the year of GaN-based adapters and chargers. Work-
from-home protocols have created revenue streams for companies in the GaN-based
power supply adapter market. Manufacturers are seen to create new models of adapters
and chargers for handheld gaming devices, tablets, and phones. It is expected
that 2021 will witness the rise of multi-port adapters.
GaN semiconductors are gaining prominence in consumer electronics. Stakeholders in
the GaN-based power supply adapter market are witnessing a renewed and reenergized
need for GaN (gallium nitride) technology in electric vehicle (EV) design labs. Support
from the European Union (EU) for policy standards pertaining to energy efficiency in
data centers is translating into revenue opportunities for stakeholders.
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High Cost, Vulnerable Safety Protocols in GaN Chargers Inhibit Market Growth

2. The GaN-based power supply adapter market is predicted to reach the value of
US$ 3 Bn by 2030. However, technology concerns in GaN chargers are inhibiting market
growth. For instance, the 65W GaN charger by Chinese tech giant Xiomi has been
suspended from online and offline stores due to security vulnerability, since the chip is
unencrypted and potentially open to attackers. Companies in the GaN-based power
supply adapter market are taking cues from such companies to increase R&D for
reliable and encrypted chargers.
The high cost of GaN chargers is another disadvantage for consumer, which is affecting
the growth of the GaN-based power supply adapter market. Processes such as high
temperature heating of metal gallium and other specific processing conditions tend to
increase its manufacturing cost, resulting in an expensive final product. Hence, tech
providers are increasing awareness about the small size, safety, and high efficiency of
GaN chargers as compared to other chargers including silicon to offset the former’s
disadvantages.
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Lightweight, Fast Charging Capabilities in Adapters Being Highly Preferred
Companies in the GaN-based power supply adapter market are increasing the
availability of lightweight adapters. The Philips 65W-USB charger is gaining popularity
for replacing big, chunky, and heavy adapters, and flexibility in a mobile society.
Manufacturers in the GaN-based power supply adapter market are increasing efforts to
meet fast charging requirements of consumers. Such trends are expected to drive the
market at the modest CAGR of 5.5% during the forecast period.
Dual Port Charging Gains Popularity in Next-gen GaN Power Semiconductor Technology
Stakeholders in the GaN-based power supply adapter market, such as Navitas
Semiconductor has announced that Dell Technologies has adopted its GaN technology
to enable fast laptop charging. Manufacturers are increasing their production
capabilities in the 90W adapter series with dual ports that simultaneously charge a
laptop and a smartphone. Such trends are publicizing GaN as a next-gen power
semiconductor technology that facilitates dramatic improvements in energy savings and
power density.
The increasing number of consumers are expecting innovation, performance, and quality
from fast charging GaN-based power supply adapters. Hence, manufacturers are
increasing the availability of low weight, compact, and cool operations in adapters.

3. Performance, Reliability Reviews Ensure Successful Adapter Launches
Unique adapter designs and technologies are storming the GaN-based power supply
adapter market. The ADG 100W GaN 9-in-1 power hub with fast charging capabilities
and USB-C hub functions are creating revenue opportunities for manufacturers.
Companies are investing in R&D to develop multi-port adapters that can charge several
electronic devices simultaneously such as keyboards, laptops, flash drives, and other
devices.
Companies in the GaN-based power supply adapter market are innovating in foldable
US plugs compatible with AU, EU, and the U.K. universal travel adapters, which
contribute toward a global mobile society. They are conducting rigorous technology,
performance, and reliability reviews to ensure safe and successful adapter launches. C-
end consumer electronics and the influx of 5G hold promising potentials for market
growth.
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Analysts’ Viewpoint

4. Stakeholders in EV design labs are expecting a long-term growth of the GaN technology,
since the global economy is still emerging from the COVID-19 challenges during 2021.
Fast charging, lightweight, and multi-port adapters have become a recurring trend in the
GaN-based power supply adapter market. However, security vulnerabilities and high cost
manufacturing of GaN adapters are affecting market growth. Hence, mobile phone brands
and third-party accessory manufacturers should increase their research spending and
collaborate with think tanks and researchers from universities to improve technologies in
GaN adapters. CCC certification, CB certification, and KC certification in chargers and
aftersales service from professional engineers are bolstering the credibility of companies.
GaN-based Power Supply Adapter Market: Overview
 According to Transparency Market Research’s latest research report on the global GaN
based power supply adapter market for the historical period 2018–2019 and the forecast
period 2020–2030, increasing demand for energy-efficient power supply devices and rising
usage of GaN powered devices in the global market are factors expected to boost the
global GaN-based power supply adapter market during the forecast period. However, some
factors also hamper the growth of the GaN-based power supply adapter market. These
include complexity and cost associated with the production process of GaN-based power
supply adapters.
 In terms of revenue, the global GaN-based power supply adapter market is estimated to
exceed the value of US$ 3 Bn by 2030, expanding at a CAGR of 5.5% during the forecast
period
Increase in Demand for Energy-efficient Power Supply Devices: A Key Driver of GaN-
based Power Supply Adapter Market
 Although nearly all home electronic products and office equipment plug directly into wall
outlets and draw 120 volts of alternating current (AC), most of their circuitry is designed to
operate at a much lower voltage of direct current (DC). The devices that perform that
conversion are called power supply adapters.
 According to studies, on an average, most homes have 5 to 10 devices that use power
supply adapters, such as cordless phones, mobile phones, and answering machines, hair
dryers, and various other products. All these equipment can now be used with the GaN
based power supply adapters.
 Internal power supplies are more prevalent in devices that have greater power
requirements, typically more than 15 watts. Such devices include computers, televisions,
office copiers, and stereo components. Most internal power supply models use somewhat
more efficient designs called switching or switch-mode power supplies.
 As per the demand of customers, manufacturers are designing power supply devices that
confirm energy efficiencies of 50% to 90%, yielding wide variations in power use among

5. similar products. These GaN-based power adapters have improved efficiency, decreased
size, and reduced weight.
 Hence, the increasing demand for energy-efficient power supply devices has a positive
impact on the GaN-based power supply adapter market and the impact is expected to be
high during the forecast period
Rise in Usage of GaN Powered Devices in Global Market to Offer Opportunities to GaN-
based Power Supply Adapter Market
 GaN devices being proposed are lateral high electron mobility transistors (HEMT) formed
on GaN-on-Si substrates. The GaN based AC DC power supply market has several adapter
startups playing in the wide bandgap market space; however, as of now, none of the major
OEMs have adopted this technology.
 Companies are looking into manufacturing and comparing the performance of normal and
Gan-based power supply adapters, since the GaN-based power adapters are more reliable,
offering better performance
 From the past four to five years, GaN has witnessed substantial growth in the commercial
market. Increasing number of vendors are now offering AC adapters based on GaN,
including RAVPower, Anker, FINsix, and Made in Mind (Mu One). These factors are driving
the GaN based power supply adapter market and it is expected to provide various
opportunities in the market.
GaN-based Power Supply Adapter Market: Competition Landscape
 Detailed profiles of providers of GaN-based power supply adapters have been provided in
the report to evaluate their financials, key product offerings, recent developments, and
strategies
 Key players operating in the global GaN based power supply adapter market are
o ADG
o AsusTek Computer Inc.
o Anker Innovations Limited
o Belkin International, Inc.
o CUI Inc.
o Finepower GmbH
o GaN Systems
o Baseus
o CHARGEASAP
o G-Power Technology Co., Ltd

6. o Verizon
o RAVPower
o Xiomi
o among others
GaN-based Power Supply Adapter Market: Key Developments
 Key providers of power supplies, such as Anker Innovations Limited, Belkin International,
Inc., CUI Inc., Finepower GmbH, Verizon, GaN Systems, and Baseus are focusing on the
creation of cost-effective and new GaN-based power supply adapter equipment to attract
more customers. Some other key developments in the global GaN-based power supply
adapter market are highlighted below:
o In November 2020, Baseus launched 45W/65W/120W, new Gallium Nitride (GaN)
Series 120W charging heads. The company has also introduced the industry’s first 65W
triple-port quick charging plug, leading the entire charging industry. The 120W new
Gallium Nitride (GaN) Series is mainly designed for charging laptops, up to 100W
20V/5A. It can also fast charge two laptops simultaneously, compatible with MacBook,
Dell, HP, Lenovo, and more.
o In September 2020, Samsung Electronics signed an agreement with Verizon as its first
customer in the U.S. for its 5G products to increase indoor coverage. Verizon provides
GaN-based wall chargers, which is the fast charging technology available at present.
GaN-based wall chargers are significantly smaller when compared to other standard
chargers.
 In the global GaN-based power supply adapter market report, we have discussed individual
strategies, followed by company profiles of providers of GaN-based power supply adapter
systems. The ‘Competition Landscape’ section has been included in the report to provide
readers with a dashboard view and company market share analysis of key players operating
in the global GaN-based power supply adapter market.
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