How did A.S.O and Dimension Data find new ways of engaging billions of Tour de France fans around the world? We focused our digital and transformational technology on four areas: digital infrastructure, cloud, cyber security and workspaces for tomorrow. This is how we did it.

1. How did A.S.O. find new ways of
engaging billions of Tour de France
fans around the world?
Cost-effective
No massive capex
investments before,
nor depreciating
assets afterwards.
Go to dimensiondata.com/tourdefrance/casestudy
for more about how we’ve revolutionised the viewing
experience of the Tour de France.
We focused our
digital and transformational technology
on these four areas
billions of Tour de France fans
Here’s how the digital technologies worked together
to deliver useful, relevant data to
Our partnership with the Tour de France raised
our brand profile and increased our risk.
But it also proved our ability to protect our data
Cybersecurity
in ways that enabled
more agility and innovation.
scans were launched for weaknesses
in the security perimeter
reconnaissance scans were launched
targeting dimensiondata.com
all data remained secure
4,536,398
100%
10,680,106
Reconnaissance thwarted
Website protected
system availability
The results we
achieved
of the Tour de France 2015
Our digital and data analytics solution
delivered a richer viewer experience
to billions of fa n s
First-ever
on television, website, and live social content
live-speed data
Improved accuracy
of existing data
and frequency
with fans on social media, 663,912
visitors to live-tracking site
Added
1.3 million engagements
Successful
tracking of riders
in unpredictable weather, during tactical
moves, and following a massive crash
Built a community of
20,000 followers
on Twitter and added another digital
channel through which to engage fans
richer commentary information
3.5 billion cumulative television audience
for television broadcasters and commentators for a
@DimensionData www.dimensiondata.com Dimension Data
Massive volume
198 riders, 75 million GPS readings, 4–6 million data points
analysed during each stage
Social media uptick
1.3 million social media engagements during the Tour,
@letourdata followed by 20,000 people
Viral spread
Data related to race crash during stage three generated
31,801 Twitter engagements from a single tweet
Digital infrastructure
Cloud
Our cloud-based, real-time digital infrastructure processed data on
the speed of each rider, distances between riders, and their positions
within the peloton. This data was then transformed into knowledge
presented on a live-tracking website, shared with television
broadcasters, and brought to the world on social media.
To enable a more agile, flexible
way of working before and
during the Tour, we used next-
generation communication,
collaboration, and mobility
solutions to work from
anywhere, at any time,
using any device. Our
team also collaborated via a
completely mobile data centre
– the big data truck.
Workspaces
for tomorrow
Enabled teamwork
Collaboration tools enabled working from 11 cities,
seven countries, and across five continents.
24-hour development cycle
A progressive workspace allowed new code
to be entered into the solution every day.
Big data truck
Mobile, resilient architecture – the truck travelled
5,151 kilometres, spent 320 hours on the road.
to not only build the entire
Tour de France technology solution
throughout all stages of the race.
computing capacity
the big data truck
in only four months
but also support the mobile data centre
Our cloud infrastructure
provided immediate, scalable
Power,
performance
Infrastructure-as-a-
service provided 60+
virtual servers, across 3
continents, and delivered
more than 350 million
CPU cycles per second.
100% uptime
Thanks to the
redundancy and stability
provided by the cloud
infrastructure, the flow
of data was sustained
reliably and consistently
throughout the Tour.
of the Tour and brought a second-screen experience to cycling.
Digital technology and data
revolutionised the viewing experience
Dimension Data
as a second-screen option to social
and conventional media, fans, and
cycling experts.
helped to transform the way race data is
analysed and delivered
Each rider is fitted
with a GPS tracker
The trackers communicate
with each other as well as
sensors in the race and
team cars to create a
mesh network.
The data is streamed
from the race cars to the
race helicopter
Data relayed to the
Euro Media truck in
the technical zone.
Upload of data from
the Dimension Data
Truck to the Dimension
Data cloud.
The data is turned into insights and
statistics and then provided to
television broadcasters
race commentators
media and teams
digital platforms
The data is transferred to the
Dimension Data big data truck
through a physical connection.
Inside the data truck the data is
captured and analysed using an
advanced digital analytics platform,
powered by our cloud.