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Keynote Presentation on 2009 China Travel Distribution Summit

Spotlight: The Evolution of Mobile Implication in Travel

Mobile technology is finally on the precipice of altering consumer travel planning behavior. New wireless applications and convergent devices are in the offing, forcing travel players to respond. The case studies from AT&T and Rakuten Travel will elaborate how the mobile technology is helping the travel companies improve the travel planning experience and make the real deal.

Ricky Heath, Travel and Transportation Head, AT&T

Published in: Travel, Business, Technology
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  • I’d like to spend just a few moments on two of our strengths – our network and our portfolio. The AT&T network is our key strategic weapon. (First Click) Today, the network comprises: (Second Click) 410,000 fiber route miles, and (Third Click) 30 Internet Data Centers on 4 continents (Fourth Click) Dedicated MPLS access from over 1,550 nodes serving 127 countries. (Fourth Click) Wired Ethernet from over 1,600 access points in 17 countries. (Fifth Click) The network handles 5.1 petabytes of traffic on an average business day. (Sixth Click) Customers on our network are serviced through a global 24X&7 customer care operation that is first rate.
  • AT&T

    1. 1. Ricky Heath Industry Solutions Practice Travel and Transportation AT&T The Evolution of Mobility in Travel TravelDaily 2009 China Travel Distribution Summit
    2. 2. <ul><li>Cautionary Language Concerning Forward-Looking Statements </li></ul><ul><li>Information set forth in this presentation contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T’s filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this presentation based on new information or otherwise. </li></ul>Safe Harbor Statement
    3. 3. Agenda <ul><li>AT&T Today </li></ul><ul><li>Evolution of Mobility in Travel </li></ul><ul><li>AT&T Mobility Solutions in Travel </li></ul><ul><li>A Peek Ahead……… </li></ul>
    4. 4. AT&T Today
    5. 5. AT&T Today Revenues $124.0 Billion Earnings $12.9 Billion Employees > 300,000 CapEx $20 Billion Fortune #8 Global #29 Cash from Operations $33.7 Billion Annual financials as of 12/31/08
    6. 6. We deliver services globally across a footprint of 38 IDCs, including five ‘Super IDCs’…. Singapore DC Metro San Diego Amsterdam NY Metro Super IDCs Additional AT&T IDCs UK Japan Asia/Pacific - 9 Super IDC: Singapore Other Locations: Bangalore, Hong Kong, Shanghai (3), Tokyo, Osaka, Sydney North America - 23 Super IDCs: Annapolis, Piscataway, San Diego Other Locations: Boston, New York, Secaucus, Ashburn, Atlanta (2), Orlando, Miami, Chicago (2), Dallas (2), Nashville, Mesa, Los Angeles (2), San Jose, San Francisco, Seattle, Toronto Europe - 6 Super IDC: Amsterdam Other Locations: London, Birmingham, Frankfurt, Paris, Nice Additional expansions underway and planned for 2010 Locations and dates are subject to change
    7. 7. AT&T is …….. <ul><li>More than telephones and boxes ..... </li></ul><ul><li>Mobility, Mobility, Mobility! </li></ul><ul><ul><li>Makes companies smarter and more productive </li></ul></ul><ul><ul><li>Not all about the iPhone.........(but a super cool innovation, huh?) </li></ul></ul><ul><li>Big Technology player and solution innovator across the Travel Industry! </li></ul>
    8. 8. Evolution of Mobility in Travel
    9. 9. Passenger and operational mobile apps are now “must haves” for travel companies
    10. 10. Mobile spurs the 6 th generation of travel distribution -- Travel 6.0 1960s 1970s 1980s 1990 – 1994 1995 – 1999 2000 – 2004 Original CRSs Search, meta-search, blogs, community, RSS 2005 – 2008 2009 – Mobile GDS deregulation, direct connects Internet In-agency CRS/GDS
    11. 11. The New Paradigm for the Web is Wireless <ul><li>Over 4 billion global mobile subscribers in 2008 </li></ul><ul><li>Nearly 3 times as many mobile subscribers as personal computer users in the world today </li></ul><ul><li>Over 1.5 billion Internet users worldwide in 2008 </li></ul><ul><li>The next billion internet users will first access the web on a mobile device </li></ul>
    12. 12. Factors for Data Growth Old Forms Get Smart Emerging Devices Gain Traction Apps Go Mobile Facebook Twitter LinkedIn Gmail Myspace
    13. 13. Wireless Data Growth at AT&T Wireless Subscribers 4932% growth over 12 quarters! Millions 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09
    14. 14. Welcome to the World of Socialnomics <ul><li>Social Media is now the #1 activity on the web </li></ul><ul><li>80% of Twitter usage is on mobile devices, people update anytime, anywhere </li></ul><ul><li>YouTube is the 2 nd largest search engine in the world, 100 million Videos </li></ul>
    15. 15. AT&T Mobility Solutions in Travel
    16. 16. AT&T Solution: Electronic Flight Bag <ul><li>Automates Aircraft Flight Deck </li></ul><ul><ul><li>Maps </li></ul></ul><ul><ul><li>Mission Critical Tasks </li></ul></ul><ul><ul><li>Document indexing </li></ul></ul><ul><li>AT&T network connectivity </li></ul><ul><li>Flexibility with vendors </li></ul><ul><li>Various modules fit to customer’s need </li></ul><ul><li>AT&T can qualify / certify software packages </li></ul>
    17. 17. AT&T Solution: Roving Agent Improved Operations Management Ability to Sell Anything - Anywhere Airline personnel service passengers more quickly than queuing at a kiosk or a flight information counter = Additional Revenue
    18. 18. AT&T Solution: Cashless Cabin <ul><li>Immediate Credit Card transactions </li></ul><ul><ul><li>Cash no longer necessary </li></ul></ul><ul><li>Secure network for credit cards </li></ul><ul><li>Meshes well with unbundling strategies </li></ul><ul><li>Huge revenue opportunity! </li></ul>
    19. 19. A Peek Ahead…….
    20. 20. Near Field Communication (NFC) NFC- Enabled Phone + MAG I.D. / CTN Location Handset Type “ Wallet” Info Etc. Personalized & relevant information w/o need for additional user input Airline
    21. 21. Thank You
    22. 22. Extra Slides
    23. 23. AT&T SMARTrack <ul><li>It is a Dispatch and Recording System: </li></ul><ul><ul><li>of performed aircraft services. </li></ul></ul><ul><ul><li>that is run in real time using GPS and 3G network. </li></ul></ul><ul><ul><li>to accurately see ground performance. </li></ul></ul><ul><ul><li>for automatic billing and record keeping. </li></ul></ul><ul><ul><li>Anywhere - worldwide! </li></ul></ul>Flights Depart on Time!
    24. 24. AT&T PAXTrack <ul><li>Management and Reporting of Passengers with Reduced Mobility </li></ul><ul><ul><li>Unaccompanied minors </li></ul></ul><ul><li>Elimination of costly fines for airlines </li></ul><ul><li>Enabled by AT&T cellular network </li></ul>
    25. 25. Self-Service Functionality
    26. 26. AT&T’s Global Network <ul><ul><li>547,000 fiber route miles </li></ul></ul><ul><ul><li>38 Internet data centers across the globe </li></ul></ul><ul><ul><li>Dedicated MPLS access from over 3,700 nodes serving 143 countries </li></ul></ul><ul><ul><li>Wired Ethernet from over 1,600 access points in 17 countries </li></ul></ul><ul><ul><li>14.5 petabytes of traffic on an average business day </li></ul></ul><ul><ul><li>Customer care 24/7 service </li></ul></ul>
    27. 27. <ul><li>Legacy Mobile Devices </li></ul><ul><li>Slow processing speeds </li></ul><ul><li>Low resolution screens </li></ul><ul><li>Small memory capacity </li></ul><ul><li>Large/bulky batteries </li></ul><ul><li>Limited Input/Output </li></ul><ul><li>Today’s Mobile Devices </li></ul><ul><li>Faster processors </li></ul><ul><li>High res screens </li></ul><ul><li>Huge memory capacity </li></ul><ul><li>Slim compact batteries </li></ul><ul><li>Flexible Input/Output </li></ul><ul><ul><li>Touch </li></ul></ul><ul><ul><li>Voice </li></ul></ul><ul><ul><li>Projection </li></ul></ul>The Lines Are Blurring All Computing devices will Communicate while … All Communications devices will Compute !
    28. 28. +84% Adoption of Self-Service Check-In Technology … Up from 64% in 2008