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Cost-Per-Click versus Paid Clicks
Q1-2010 to Q3-2013, Quarter changes by base points

200
180
160
140
120
100
80
60
40
20
0
Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13
Cost-Per-Click

Paid Clicks
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performance indicators on digital
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Google CPC vs Paid Clicks Q1-2010 to Q3-2013 Quarterly Changes

  • 1. Google – Cost-Per-Click versus Paid Clicks Q1-2010 to Q3-2013, Quarter changes by base points 200 180 160 140 120 100 80 60 40 20 0 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Cost-Per-Click Paid Clicks
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