The document discusses the history and growth of mobile technology. It notes that the first commercial mobile phone call was made in 1983 using a phone that cost $3,995 and was large by today's standards. It then summarizes data showing that Android and iOS are leading the mobile market and that mobile usage and growth is shifting to mobile platforms. The document advocates for a mobile-first approach focused on understanding audiences and content over specific platforms or technologies.

1. MOBILE FIRST!
July 2012

2. 2
Where did we
Come From

3. Market
Trends

4. In 1983, the first commercial wireless call
was placed with a Motorola DynaTac. The
phone cost $3,995, weighed over 2.5 pounds,
and was 10 inches tall (without the antenna).

5. Mobile
has
come
a
long
way…

6. 6Mobile First, Luke Wroblewski, October 2011
It’s Big!

7. 7
Android and iOS are leading the charge
Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011

8. 8
Android is growing rapidly
Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011

9. 9
iPad is the fastest growing device ever
Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011

10. 10Mobile First, Luke Wroblewski, October 2011
Usage is shifting mobile

11. 11
Mobile usage is growing fast
Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011

12. 12Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
We are still in the early stages

14. Best
Practices

15. 15
Mobile First, Luke Wroblewski, October 2011

16. 16
Mobile First, Luke Wroblewski, October 2011

17. 17Mobile First, Luke Wroblewski, October 2011
After Before

18. 18Mobile First, Luke Wroblewski, October 2011

19. 19Mobile First, Luke Wroblewski, October 2011

20. 20Mobile First, Luke Wroblewski, October 2011

21. Mobile First?
People First!

22. Understand
our
audience
and
content
Audience
Content
Platform

23. Mobile
Center
of
Excellence
Execu;ve
Support
Content
Tech
Search
Community
Cross
Disciplinary

24. Mobile
Technology
Approach
Responsive
Designs
Native "
Apps
Mobile Web –
Responsive Designs
APIs

25. Mobile
Technology
Approach
Responsive
Designs
Native "
Apps
Mobile Web –
Responsive Designs
APIs

27. How did we get
Here?

34. RETHINK OUR APPROACH

37. We need to go
to

52. We are too obsessed
with the technology
But…

56. Oh…then
technology :-)

58. Our Audience
Our Citizens

59. We don’t
know enough

60. What do
we know?

62. We know what they
are looking for

63. We know what they
are interested in

64. Can we ask
for more?

78. What are people
looking for?
What have they
subscribed to?
Can we ask for more (location, have then
register, collect profile information)

79. What is the top content
(desktop and mobile)?
Can we make it
dynamic?
Can we make it
contextual
How do we optomize
for mobile?

80. APIs
Responsive Design