MOBILE FIRST!
July 2012
2
Where did we
Come From
Market
Trends
In 1983, the first commercial wireless call
was placed with a Motorola DynaTac. The
phone cost $3,995, weighed over 2.5 po...
Mobile	
  has	
  come	
  a	
  long	
  way…	
  
6Mobile First, Luke Wroblewski, October 2011
It’s Big!
7
Android and iOS are leading the charge
Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
8
Android is growing rapidly
Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
9
iPad is the fastest growing device ever
Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
10Mobile First, Luke Wroblewski, October 2011
Usage is shifting mobile
11
Mobile usage is growing fast
Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
12Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
We are still in the early stages
Best
Practices
15
Mobile First, Luke Wroblewski, October 2011
16
Mobile First, Luke Wroblewski, October 2011
17Mobile First, Luke Wroblewski, October 2011
After Before
18Mobile First, Luke Wroblewski, October 2011
19Mobile First, Luke Wroblewski, October 2011
20Mobile First, Luke Wroblewski, October 2011
Mobile First?
People First!
Understand	
  our	
  audience	
  and	
  content	
  
Audience
 Content
 Platform
Mobile	
  
Center	
  of	
  
Excellence	
  
Execu;ve	
  
Support	
  
Content	
  
Tech	
  Search	
  
Community	
  	
  
Cross...
Mobile	
  Technology	
  Approach	
  
Responsive
Designs	
  
Native "
Apps
Mobile Web –
Responsive Designs
APIs
Mobile	
  Technology	
  Approach	
  
Responsive
Designs	
  
Native "
Apps
Mobile Web –
Responsive Designs
APIs
How did we get
Here?
RETHINK OUR APPROACH
We need to go
to	
  
We are too obsessed
with the technology
But…
Oh…then
technology :-)
Our Audience
Our Citizens
We don’t
know enough
What do
we know?
We know what they
are looking for
We know what they
are interested in
Can we ask
for more?
What are people
looking for?
What have they
subscribed to?
Can we ask for more (location, have then
register, collect profi...
What is the top content
(desktop and mobile)?
Can we make it
dynamic?
Can we make it
contextual
How do we optomize
for mob...
APIs
Responsive Design
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
Mobile First! - July 2012
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Mobile First! - July 2012

  1. 1. MOBILE FIRST! July 2012
  2. 2. 2 Where did we Come From
  3. 3. Market Trends
  4. 4. In 1983, the first commercial wireless call was placed with a Motorola DynaTac. The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).
  5. 5. Mobile  has  come  a  long  way…  
  6. 6. 6Mobile First, Luke Wroblewski, October 2011 It’s Big!
  7. 7. 7 Android and iOS are leading the charge Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
  8. 8. 8 Android is growing rapidly Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
  9. 9. 9 iPad is the fastest growing device ever Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
  10. 10. 10Mobile First, Luke Wroblewski, October 2011 Usage is shifting mobile
  11. 11. 11 Mobile usage is growing fast Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011
  12. 12. 12Internet Trends, Web 2.0 Summit, Mary Meeker - October 18, 2011 We are still in the early stages
  13. 13. Best Practices
  14. 14. 15 Mobile First, Luke Wroblewski, October 2011
  15. 15. 16 Mobile First, Luke Wroblewski, October 2011
  16. 16. 17Mobile First, Luke Wroblewski, October 2011 After Before
  17. 17. 18Mobile First, Luke Wroblewski, October 2011
  18. 18. 19Mobile First, Luke Wroblewski, October 2011
  19. 19. 20Mobile First, Luke Wroblewski, October 2011
  20. 20. Mobile First? People First!
  21. 21. Understand  our  audience  and  content   Audience Content Platform
  22. 22. Mobile   Center  of   Excellence   Execu;ve   Support   Content   Tech  Search   Community     Cross  Disciplinary  
  23. 23. Mobile  Technology  Approach   Responsive Designs   Native " Apps Mobile Web – Responsive Designs APIs
  24. 24. Mobile  Technology  Approach   Responsive Designs   Native " Apps Mobile Web – Responsive Designs APIs
  25. 25. How did we get Here?
  26. 26. RETHINK OUR APPROACH
  27. 27. We need to go to  
  28. 28. We are too obsessed with the technology But…
  29. 29. Oh…then technology :-)
  30. 30. Our Audience Our Citizens
  31. 31. We don’t know enough
  32. 32. What do we know?
  33. 33. We know what they are looking for
  34. 34. We know what they are interested in
  35. 35. Can we ask for more?
  36. 36. What are people looking for? What have they subscribed to? Can we ask for more (location, have then register, collect profile information)
  37. 37. What is the top content (desktop and mobile)? Can we make it dynamic? Can we make it contextual How do we optomize for mobile?
  38. 38. APIs Responsive Design

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