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Cdc clear communication index webinar slides
The document describes a Clear Communication Index created by the CDC to standardize and improve health communication practices. It contains 4 questions and 20 scored items focused on communication best practices. It is intended to help communicators develop materials that are clear, follow plain language guidelines, and are informed by communication science. It also fosters discussion between subject matter experts and communicators. Survey results found that CDC staff felt the Index would help improve their communication processes and products by bringing them more in line with best practices.
Cdc clear communication index webinar slides
- 6. • Uses communicationand related scientific findings to inform communication practice o Most important items for clarity and understanding • Standardizes communication practice • Fosters discussion between communicators, designers, and subject matter experts • Provides objective and quantitative assessment • Helps staff follow the law: Plain Writing Act of 2010
- 7. • 4 questionsand 20 scored items based in communication and related sciences that staff can use to develop, assess and score communication products
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- 9. Main Message andCall to Action • Main message present • Main message location • Main message emphasis • Main message visual • Call to action present Language • Words familiar to primary audience • Active voice writing Information Design • Lists • Chunks with headings • Summary of important information State of the Science • What is known and not known about health topic
- 10. Behavioral Recommendations • Behavioral recommendation present •Importance of behavior explained • Directions for performing behavior Numbers • Numbers familiar to primary audience • Lay explanation • No calculations Risk Communication • Explanation of risk • Risks and benefits • Numbers, text or visuals combined
- 11. Percentage of Staffwho Report Index will Improve CDC Communication Process (n=28)
- 12. Scientists: • Index willhelp find common ground • Index is easy to use and helpful tool • Index helps think about key issues such as main message and behavioral recommendations 4 pairs of scientists & communicators using the Index Communicators: • Index will open dialogue with scientists about communication • Index includes familiar items • Index will help bring materials in line with communication principles
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- 15. ▪ • Identify themain message • Find information of interest to them • Use the information to decide
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- 17. Language of primary audience Onemain message & message is at the top of the first page Visual the supports main message Active Voice Most important information summarized on the first page
- 18. ▪ • Identify themain message • Find information of interest to them • Find the information easy to understand
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- 22. Cynthia.baur@cdc.hhs.gov 404-498-6411 www.cdc.gov/healthliteracy www.cdc.gov/ccindex See Health PromotionPractice, June, 2014, The CDC Clear Communication Index is a New Evidence-based Tool to Prepare and Review Health Information.