Deliver 8 times more impacts than tv
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Find out how much more impact does an ad seen at the cinema deliver compared to the same ad on TV?
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Deliver 8 times more impacts than tv
- 1. CINEMA HAS THE POWER TO … DELIVER 8 TIMES MORE IMPACT THAN TV
- 2. O OBJECTIVES AND ACTIVITY: Find out how much more impact does an ad seen at the cinema deliver compared to the same ad on TV? METHODOLOGY: 3 brands were selected to be part of the research – British Airways, Brylcreem and Lexus. 2 different samples were interviewed per brand – one exposed to the ad in cinema and the other on TV. Both samples only had one opportunity to see the ad. CAA CASE STUDY Source notes: CAA/ Impacts research
- 3. Source notes: CAA/Impacts research case study THE RESULTS CINEMA: THE QUALITY BROADCAST CHANNEL Advertising impact 8 times greater on cinema compared to TV Cinema: Proven recall per 100 people = 25% TV: Proven recall per 100 people = 3%
Editor's Notes
- Divider Page
- recruited and phoned back day after. Sample not aware they will be asked about advertising Control: Non-cinemagoers must not have been to the cinema since campaign began
- Data Page
- Thank You Page