3. Found by Mark Shuttleworth
Designed to make phone easier to use
Unique and different
4. Free Software
Free of charge to everybody
Funded through Canonical
5. Rise to be better than other phones
No Bugs
Gain all carriers
6. Offers best of both worlds – native and web-based
services
7. Product and Price Strategy
Advertise as Superphone
Promotion Strategy
Demos: Shelton State
30 Day risk Free Trial
Advertising
Youtube, Twitter, Peer to Peer
Place Strategy
Phones will be distribted through phone service
providers through specific manufactuers.
