INNOVATION WORLD TOUR PRESENTS DIGITAL BUSINESS DAYS 2016 Agenda

1. INNOVATION WORLD
TOUR PRESENTS
DIGITAL BUSINESS DAYS 2016
Agenda
THE W NEW YORK
OCTOBER 3-4, 2016

2. 2
Welcome to Software AG’s Digital Business Days New York! Customer
Centricity is of utmost importance to Software AG, so we decided to
take Innovation World on the road in an effort to bring the event closer
to you and provide a more intimate experience. Thank you for being
our guests!
We have a great agenda planned and I want to extend out a Thank You
to ALL of our customers and partners who are sharing their thought
leadership on the program. We are thrilled to have keynote sessions
being delivered by Fiserv, Greyhound, Johnson & Johnson, and Philips.
I would also like to welcome Apple Co-Founder Steve Wozniak – This
is a personal highlight for me and I’m honored to share the stage with
him. I would also sincerely like to thank all of our Sponsors for your con-
tinued partnership and support! Our Partner community and solutions
are stronger than ever.
I encourage all of you to participate in our partner led workshops and
get hands on with our Test Drives classes by certified Software AG
instructors. In addition to showcasing our Digital Marketplace, we have
teamed up with Forrester Research to showcase a Digital Assessment
that allows you to check your digital fitness based upon deep analysis and seven guiding digital disciplines. We want
you to have all you need to accelerate your Digital Future Today!
Our goal over the next two days is to provide you with the opportunity to gain and share valuable insights into technology
challenges, have the chance to share best practices with your peers, and learn how to digitally transform your company
into the 21st Century. We are in a digital revolution, where digital transformation is no longer a luxury but a requisite for
the 21st Century. I hope you leave with a deeper understanding of how to look at your business differently and unlock its
ultimate potential.
We have a great evening reception planned at Morimoto … so be our guest, come eat, drink, relax and have fun – we are
taking care of the transportation and have a few surprises that are not to miss!
If you have any questions or need assistance throughout the conference, please stop by the registration/information desk
located directly outside of the meeting rooms. Thank you and Welcome to New York!
Kevin Niblock
President & COO of North America, Software AG
WELCOME

3. 3
Laurie Austring
Sr. Manager, NA Marketing
Wil Carter
NA Marketing
Hotel Details
THE W NEW YORK
541 Lexington Ave.
New York, NY 10022
Phone: 212-755-1200
Software AG Onsite Staff
The Software AG Digital Business Days staff are available to help with any
questions or requests that you have.
EVENT INFORMATION
AND LOGISTICS
WiFi Network: W Meeting Rooms
Password: softwareag
Great Room 1 & 2 (Third Floor)
General Session
Studio 2-5 Track Sessions, Partner
Workshops, Education Training
Morimoto (Offsite)
Evening Networking Reception
Don’t miss the
Evening Networking
Reception!
Monday, October 3
7-10 pm
Morimoto, 88 10th Avenue
Bus transportation will be
provided.
Sponsored by
Karen Sparks
Marketing Specialist
Kristin Coyne
Director, Field
Marketing, Industry
Aaron LoBue
Director, NA Marketing
Kelly Kroh-Jones
Director, Global Events
Brady Kavulic
Director, NA Marketing
Sandy Terry
Sr. Director/Head of NA
Marketing
Lori Axtell
Marketing Specialist

4. 4
MEET THE EXPERTS
OCTOBER 3 & 4
Learn More About the Experts
Mark Beliveau is Regional Vice President of Financial Ser-
vices for North America. He joined Software AG in July 2013
as part of the acquisition of Apama – the leading provider
of operational intelligence, real-time analytics and complex
event processing. Before joining Software AG, Mark served
as Director of Global Accounts for Financial Services at
Progress Software. With over 20 years of experience in man-
aging customer relationships for both national and global
enterprise accounts, Mark possesses a deep understanding
of business strategy and customer service. He has the team
building, consulting and leadership skills required for under-
standing and solving difficult business challenges.
Oliver Guy is the Retail Industry Director at Software AG.
Oliver advises and supports retailers across the globe
understanding retail technology solutions and how they can
solve problems, drive growth, minimise risk and reduce cost
as the industry digitises and transforms. With over 15 years’
focused on retail technology Oliver has worked with major
global retailers such as Edcon, John Lewis, Waitrose, Ahold,
DixonsCarphone, Metro, Best Buy, Morrisons, ICA, Panda,
Vodafone, O2 and Boots to help improve their business
through the use of innovative technology solutions.
Bob Jeffcott, is a Principal Systems Engineer for Software
AG. He has been with the company for over 20 years in a va-
riety of roles, both in Sales and Professional Services. He has
extensive experience in both the Digital Business Platform
and the Adabas & Natural lines of business. Throughout his
career, Mr. Jeffcott has worked closely with State & Local
government agencies, higher educational institutions, and
commercial entities across a wide spectrum of industries.
He is a graduate of Marquette University.
Dr. Ulrich Kalex is Senior Vice President Product Line
Management and R&D and leads product line management
and development for Software AG’s Alfabet product line.
Under Dr. Kalex’s aegis, Software AG (previously Alfabet
AG) has contributed significantly to defining and shaping
the market for Enterprise Architecture, Strategic IT Planning
During our Digital Business Days in New York, we have a range of experts on-hand that will be presenting on
various technology tracks. You have the ability to schedule one-on-one time with these experts during the
event. Do you have a burning question that you always wanted to ask, but never did? Are you curious as to
“What’s next in a specific product’s roadmap?” Do you have some ideas for product enhancements that you’d
like to suggest?
Our experts are available both mornings October 3rd and 4th during breaks to talk with you about:
1. Helping Banks Bank Better - Mark Beliveau, Vice President, Financial Services
2. Everything Retail - Oliver Guy, Director, Retail Solutions
3. Building a Lasting Supply Chain - Sean Riley, Global Industry Director, Manufacturing & Transportation
4. Customer Experience Management - Georg Simon, Senior Vice President Product Marketing Business
& IT Transformation
5. The Cloud (Planning and Managing) - Ulrich Kalex, Senior Vice President, R&D
6. API Management - Subhash Ramachandran, Senior Vice President, Product Management
7. Adaptive & Event Driven Application - Giles Nelson, Senior Vice President, Solutions Management
8. Modernization for State and Local Government - Bob Jeffcott, Principal Systems Engineer
9. Agile Process Integration, Optimization, and Automation - Sami Morcos, Chief Solutions Architect

5. 5
and Portfolio Management. Prior to joining Alfabet AG in
April 2005, Mr. Kalex held several positions at i2 Technolo-
gies between 1998 and 2005, the most recent as Product
Manager Downstream Oil and Gas developing solutions for
supply chain management in the oil industry. Before serving
as a consultant and developer for various companies such
as Numetrix and Monsanto from 1994 to 1998, Dr. Kalex
lectured in information technology and mathematics at the
Bauhaus University in Weimar, Germany. Having studied
in Jena, London and Turin, he completed his doctorate in
mathematics at the Dresden Technical University.
Sami Morcos is Chief Solutions Architect for Software AG.
He has over 25 years of experience in architecting, design-
ing, and implementing numerous industry solutions. He
also served as CEO & President of SBM Software services,
where he developed and deployed solutions both to the
private and government sector. Mr. Morcos has been a pub-
lic speaker and technology instructor at several worldwide
venues addressing various topics related to applications
and business solutions development. He holds a Masters
degree in Computer Science and a Bachelors of Science
degree in Mathematics.
Dr. Giles Nelson is Senior Vice President Product Strategy
and Marketing at Software AG. Giles joined Software AG
in July 2013 and has responsibility for the product strategy
and marketing for Software AG’s Streaming Analytics and
Big Data product lines. Previously, Giles was at Progress
Software, responsible for Progress’ Decision Analytics busi-
ness line. Prior to joining Progress Software, he co-founded
Apama, the pioneering event processing vendor. Giles
holds a PhD from the University of Cambridge.
Subhash Ramachandran is SVP, Product Management &
Marketing for Software AG’s webMethods Product Line. He is
responsible for the product strategy, direction and go to mar-
ket of Software AG’s Middleware portfolio which include the
Integration, API Management, Agile Process and Operational
Intelligence products and the Integration, API and AgileApps
Cloud offerings. Subhash has been with Software AG for over
16 years and has worked with 100s of customers providing
architectural guidance and technology thought leadership. In
his role he helps IT organizations understand how technology
can be an enabler to solve their current and future business
problems and help align themselves to the demands of the
business. Subhash holds a B.S. in Mechanical Engineering
and a M.S. in Industrial Engineering.
Sean Riley is the Global Industry Director for Manufac-
turing & Transportation for Software AG. Prior to joining
Software AG in 2011, Mr. Riley has over ten years of experi-
ence in the supply chain and logistics fields. In addition to
his work experience, Mr. Riley has received a BA in Business
Administration from Hanover College, a MBA with Distinc-
tion from DePaul University and is a certified Six Sigma
Greenbelt. As well as being a continual guest lecturer
for DePaul University, Mr. Riley also sits on the curriculum
advisory committee for the Graduate Program for Supply
Chain and Operations Management and has been named
a Supply & Demand Chain Executive “Pro to Know” for the
fourth consecutive year.
Georg Simon is Senior Vice President for Product Market-
ing at Software AG. He is responsible for the Business & IT
Transformation business line, the ARIS product portfolio, its
strategy, the go-to market and the market success. Before
taking this global role he was holding several management
roles including global Chief Marketing Officer and Manag-
ing Director for IDS Scheer in the United States. Mr. Si-
mon’s clientele and commercial experience includes global
companies like The Coca-Cola Company, Shell and BHP
Billiton. Throughout these projects he provided business
transformation, business process management, program
management as well implementation methodology & inte-
gration support. Furthermore he has supported several U.S.
Defense program management offices in an advisory role
for large scale business and IT transformation programs.
Mr. Simon was also a founding member and member of the
board of directors for the Business Process Management
Initiative (BPMI) Organization.
If you have not already scheduled a time, stop by the registration/information desk at any time to schedule.

6. 6
9:00 am - 9:15 am
Industry Track
Chairman’s Opening Remarks - Eddie McDaid,
SVP of Industry Solutions, Software AG
IT/Product Track
Chairman’s Opening Remarks - Joerg Klueckmann,
Head of Global Marketing Campaigns, Software AG
9:15 am - 9:45 am Fit for Digital: Seven Disciplines of Digital
Transformation
Eddie McDaid, SVP of Industry Solutions,
Software AG
Digital transformation takes discipline. A business
today can no more compete in the marketplace
without digitalization than an elite athlete can
compete without the highest levels of fitness.
Eddie McDaid discusses the seven guiding
digital disciplines which must be mastered by
organizations in order to become digitally fit.
Join Eddie as he shares insights from customers
who have already won in the digital arena.
Birds of a Feather: Digital Transformation Use Cases
Subhash Ramachandran, SVP Product Management,
Software AG; Georg Simon, SVP Product Marketing
Business & IT Transformation, Software AG; Giles
Nelson, SVP Product Management, Software AG
Everyone’s talking about Digital Transformation, but
who’s actually doing it and getting real value? Join
this interactive panel discussion and hear real-world
examples of how companies from multiple industries are
using the Digital Business Platform to improve efficiency,
enhance customer experience and grow revenue.
9:45 am - 10:15 am From Devices to Analytics: Lexmark’s
Operational Intelligence Platform (OIP)
Larry Walker, Manager Integration and BI
Solutions, Lexmark International
The Internet of Things (IoT) is a hot topic
in Information Technology, but for Lexmark
International, it’s everyday business. In
this session, we’ll discuss how Lexmark is
implementing the Software AG OIP suite on
Amazon Web Services (AWS). We’ll go from data
capture to the creation of the “data lake” and
on to the business analytics platform. Back-end
analytics is only part of the story, so we’ll address
capturing key events along the way, informing
business processes in near real-time, as we move
from reactive to proactive to predictive services
for our customers.
Getting Real with APIs
Subhash Ramachandran, SVP Product Management,
Software AG
APIs are one of the hottest topics in IT and a key
enabler of Digital Transformation. Join us for an
expert presentation on how customers are leveraging
the API Economy across multiple industries to
improve customer experience and open new revenue
channels. You’ll come away with new ideas for
complementing APIs with your Integration programs
and a better understanding of how Software AG’s API
Management platform can allow you to be successful
with your API initiatives.
MONDAY AGENDA
OCTOBER 3
7:30 am - 9:00 am REGISTRATION & BREAKFAST / PARTNER SHOWCASE / MEET THE EXPERTS / DIGITAL MARKETPLACE

7. 7
10:15 am - 10:45 am Establishing the foundational components
of business process management in order to
drive process simplification, standardization,
and scaling across a global enterprise
Andy Cameron, Former Director, BPM & Enabling
Capabilities, Coca Cola
The ultimate goal of business process
management is to efficiently and effectively
leverage business activities to deliver optimal
business value. While BPM may be used
differently at various companies depending on
culture, business goals, or appetite for process
management, there are certain foundational
components that need to be in place to ensure
that BPM will deliver simplified, standardized,
and scaled processes required to deliver optimal
business value.
Key Topics:
• Building an e2e process mindset
• Establishing process governance
accountability
• Understanding business value of an e2e
process
• Moving from quality control to quality
assurance
BPM - The Key Enabler for Business Transformation
Deb Boykin, Director, Business Process Management,
Pfizer Abid Marchant, Sr. Manager Business Process
Management, Pfizer
“Digital and Customer-centricity have been key agenda
items for many organizations nowadays. Broadly
speaking, digital transformation entails 3 aspects (a)
Greatly improving customer experience (b) process
digitization and (c) rethinking/recreating new business
models. Companies must tackle customer experience
and process automation together to be able to leap-
frog in digital transformation.” —Pramod Rao
Debra Boykin and Abid Marchant will provide insight
into how Pfizer is leveraging BPM to drive Digital
Transformation. Throughout the presentation they will
discuss their BPM journey and how Pfizer’s robust ERP
business model is now the foundation and driver for
implementing digital change.
10:45 am - 11:15 am
Enterprise Technology Management
Supporting Today’s Digital Bank
Twinkle Brahmbhatt, Director Enterprise
Architecture, UBS
Enterprise Technology Management aims to
position financial technologies in-line with
their perceived market position and maturity
with a specific focus on the firm’s goals
and requirements. With proper technology
management strategy banks gain the ability
to establish dedicated controls in a number
of Business and IT processes in order to
effectively prevent acquisition and usage
of non-standard technologies as well as
accommodate for exception management
when required. In the end, the organization is
able to promote technologies as group wide
standards and simultaneously define paths to
demote and eliminate technologies towards
the end of their lifecycle providing the firm a
competitive advantage.
Modernizing The Core: Transformation for
Digital Immigrants
Ethan Pack, Director, Enterprise Architecture,
Stewart Title
Established firms have existing systems which
contain core business capabilities. Unlike digital
native organizations, digital immigrants need to take
these legacy assets and get them ready for the next
generation customer and workplace while minimally
disrupting current state operations. This session
discusses how organizations can embark on this
journey using an architecture-first approach to simplify
IT portfolios while harnessing Software AG’s digital
business platform to compete and thrive in the digital
business era.
11:15 am - 11:30 am MORNING BREAK IN THE PARTNER SHOWCASE / DIGITAL MARKETPLACE

8. 8
General Session
1:45 pm - 2:15 pm Welcome and Introduction: Kevin Niblock, President COO of North America, Software AG
2:15 pm - 3:00 pm Software AG “Your Digital Future Today”: Eric Duffaut, Chief Customer Officer, Software AG
3:00 pm - 3:45 pm The Digital Business Platform: Wolfram Jost, Global CTO, Software AG
4:00 pm - 4:30 pm Business and IT Transformation that Matters - Rosie Hawke, Architecture Strategy and Planning, Philips
Philips has embarked on a multi-year transformation called “Accelerate!” with the aim become an agile,
process-oriented company and to bring innovations to the market faster. Rosie Hawke, Architecture Strategy
Planning at Philips, will present how the multi-national is successfully improving business capabilities,
reducing complexity and lowering its IT costs through the Philips Excellence Architecture Reference Library
(PEARL) supported by SAG’s Business and IT transformation platform. This presentation will zoom into how
PEARL is used to visualize digital capabilities, make processes visible, select the right technologies and
support two speed IT.
4:30 pm - 5:30 pm Guest Keynote: Fireside Chat - Steve Wozniak, Co-Founder of Apple Computers,
Kevin Niblock, President COO of North America, Software AG
5:30 pm - 5:45 pm Closing Remarks - Kevin Niblock, President COO of North America, Software AG
6:00 pm - 7:00 pm Pre-Cocktail Reception on The Ride: New York City Tour Experience to Morimoto
Pick-up Location: The W New York, Drop-off Location: Morimoto, Return Transportation Provided
3:45 pm - 4:00 pm AFTERNOON BREAK IN THE PARTNER SHOWCASE / DIGITAL MARKETPLACE
7:00 pm - 10:00 pm EVENING RECEPTION SPONSORED BY KELLTON TECH (FORMERLY PROSOFT)
12:30 pm - 1:45 pm NETWORKING LUNCH SPONSORED BY VEA
11:30 am - 12:30 pm Industry Interactive Roundtables
Table 1 - Operationalize Blockchain,
Surveillance Fraud with Actionable,
Predictive Analytics, Mark Beliveau, RVP
Financial Services featuring Standard Poor’s
and Citigroup
Table 2 - Successful Digital Transformation
in Retail, Oliver Guy, Industry Director - Retail,
Software AG
Table 3 - Building A Smart, Resilient Supply
Chain to support Digital Customers and Smart
Manufacturing, Sean Riley, Global Industry
Director, Manufacturing Transportation,
Software AG and Peter Bolstorff, Executive Vice
President, APICS
Table 4 - Digital Transformation with Philips,
Sven Roeleven, VP Industry Solutions, Software
AG and Rosie Hawke, Architecture Strategy
Planning, Philips
IT/Product Interactive Roundtables
Table 1 - Customer Experience Management, Georg
Simon, SVP Product Marketing, Software AG
Table 2 - Cloud Planning and Management, Ulrich
Kalex, SVP Product Marketing, Software AG
Table 3 - API Management, Subhash Ramachandran,
SVP Product Management, Software AG
Table 4 - Adaptive Event Driven Applications, Giles
Nelson, SVP Solutions Management, Software AG

9. 9
9:00 am - 9:15 am
Studio 2 3
State Local / Adabas Natural
Welcome and AN, SLG Kickoff - Joe Gentry, Software AG, SVP Field Operations
9:15 am - 9:45 am Adabas and Natural Roadmap and Futures
Bruce Beaman, Sr. Director Product Marketing, Software AG
Learn how you can take your Adabas and Natural systems into a Digital Enterprise. Join us for an excit-
ing and informative session on the latest advancements and capabilities rolled out over the past year for
the Adabas Natural product families, including EntireX. We will also discuss future plans for Adabas
and Natural and explore new product features coming in the October 2016 and April 2017 releases and
beyond. Find out how these new developments will benefit you as a customer and help you transform
your Adabas and Natural based systems into a digital enterprise.
9:45 am - 10:30 am Enterprise Applications meet Big Data – Leverage enterprise data populated in memory to
accelerate your world
Bob Jeffcott, Principal Systems Engineer, Software AG
• Accelerate application performance, reducing load on enterprise systems will improving
response time
• Accelerate your time to insight—gather, sort and analyze data with real time dashboards
• Access terabytes of heterogeneous data with guaranteed latency of low milliseconds, giving a
complete view of your business
• Populate real time data and events from ADABAS and other Enterprise data sources
11:00 am - 11:45 am How do you monitor and respond to your existing Mission Critical environments?
Eric Wood, Principal Systems Engineer, Software AG
Software AG’s Streaming Event Analytics combines the best in monitoring with a single integrated
real-time solution:
• Monitor event streams, detect and analyze complex patterns in real-time
• Respond immediately to business events
• Proactively addresses audit and security challenges on sensitive data, regardless of where it resides
• Performance monitoring - resolve error messages, identify programs consuming excessive resources,
track historical resource utilization, and tune the database to achieve optimal performance
• Benefit from fast startup and low TCO
11:45 am - 12:30 pm AAFMAA “DevOps with Natural”
Today organizations are demanding modern and agile development business solutions to support
rapid innovation within their application portfolio and provide new sets of capabilities for business
productivity. DevOps is a hot trend that is addressing the need of modern enterprises to streamline
software releases and reliability and helps bring new talent. Learn from this presentation about how
key partnerships with AAFMAA, Software AG, and MetroStar Systems led to quickly and efficiently
leveraging application development with Adabas and Natural and DevOps technologies to support
AAFMAA’s software development and delivery efforts.
10:30 am - 11:00 am BREAK
October 3 - State Local / Adabas Natural

10. 10
8:00 am - 8:10 am
Morning Keynotes
Morning Welcome Address - Kevin Niblock, President COO of North America, Software AG
8:10 am - 8:40 am The Story Continues – Traveling with the DBP into 2017 - Ulrich Kalex, SVP Product Line Management and
RD; Georg Simon, Senior Vice President Product Marketing Business IT Transformation; Giles Nelson, SVP
Solutions Management; Subhash Ramachandran, SVP Product Management, Software AG
8:40 am - 9:10 am Establish the Consumer RD Operating Platform - Sanjay Mandloi, Business Technology Leader Product
Line Owner, Consumer RD IT Product Development, Johnson Johnson
The journey we have taken to establish the Consumer RD Operating Platform. How we uncovered user
needs, focused on process first, made requirements visual, applied design thinking, leveraging the agile
methodology and a global team to create business value across the Consumer RD lifecycle.
9:10 am - 9:50 am Keynote Executive Panel: Digital Transformation
Chris Boult, CIO, Greyhound; Srinivas Machani, VP Product Management, FISERV; Rosie Hawke, Architecture
Strategy and Planning, Philips; Sanjay Mandloi, Business Technology Leader Product Line Owner,
Consumer RD IT Product Development, Johnson Johnson; Moderator: Nigel Fenwick, Vice President,
Principal Analyst, Forrester
10:00 am - 12:00 pm Studio 2 3
Digital Business Transformation
and the Internet of Things
Join Cumulocity for an interactive
workshop focusing on both, the
concept of Internet of Things as
well as business transformation
skills and tools successfully
utilized in various projects.
No slideware! Discuss 10 real life
use cases as well as a hands-on
portion with a live demo and the
opportunity to play with IoT.
Studio 4
Accelerated Platform
Migration, Enable Bridge Into
A Digital Future presented by
CloudGen and Canfor
Learn about building a brand
around application and
infrastructure transformation.
Studio 5
Wipro Success Story on
Software AG Digital
Business Platform
Internet of Managed Printers
presented by Larry Walker,
Lexmark INC and Supam
Banerjee, Wipro Ltd.
Learn about Wipro’s marquee
Connected Devices solution that
collects, analyzes and processes
real-time machine data from
IoT enabled devices, providing
a smart ecosystem of intercon-
nected devices. Wipro imple-
mented a Location Based Services
Solution for Lexmark, Inc. that
allows the end customers, service
partners and account managers
to graphically see and manage as-
sets around the world, down to an
asset’s location on the floor plan
of a building, and provides real-
time actionable analytics on about
1.5M status updates per day.
TUESDAY AGENDA
OCTOBER 4
9:50 am - 10:00 am MORNING BREAK / PARTNER SHOWCASE / MEET THE EXPERTS / DIGITAL MARKETPLACE
12:00 pm - 1:00 pm LUNCH SPONSORED BY VEA
7:00 am - 8:00 am REGISTRATION BREAKFAST / PARTNER SHOWCASE / MEET THE EXPERTS / DIGITAL MARKETPLACE

11. 11
1:00 pm - 2:30 pm Studio 2 3
Software AG Workshop: API Enable Your Enterprise with webMethods
Join Software AG’s webMethods experts as they address the challenges and complexities organizations face as
they establish an API enablement strategy. This workshop will explore API consumption and hosting, as well as
cloud and hybrid integration as it relates to developing an API strategy.
1:00 pm - 5:00 pm Studio 4
Education Test Drive: API Management (Reservation Required)
Are you searching for an API Management tool that brings together deployment, security, publishing and
monitoring of your APIs and services, a true complete end-to-end API management platform that you can use
to support internal and external developers, reach new customers and partners, find new sources of revenue
all while leveraging your development community? Is it impossible to find all of this in one platform? We
invite you to come and experience it for yourself by attending Software AG’s API Management Test Drive.
In this complimentary four hour session, you’ll get an opportunity to get behind the wheel of Software AG’s API
Management Platform and discover how CentraSite, Mediator and API Portal functionality help you to easily
manage your organization’s API environment. Led by Software AG’s Principal Instructor, Scott Ruegg, you’ll use
the portal to define APIs in CentraSite, create Virtual APIs, view and use the API portal as a Provider, a Consumer
and even as an Administrator. You’ll also see how easy it is to customize the portal and make it your own.
Studio 5
Education Test Drive – Universal Messaging and Terracotta (Reservation Required)
Are you interested in leveraging some of Software AG’s newer technologies like Universal Messaging or
Terracotta to bring higher levels of performance and reliability but what you really want to know is, “how
will this work with my existing webMethods architecture”? During the Test Drive, Hugues will explain and
demo the Terracotta API. He’ll show you how caching can be implemented to significantly improve the
performance of your solution or simply for clustering as well as how large documents can be processed
more efficiently. He’ll then give you a chance to get behind the wheel and experience it for yourself.
While the Test Drive isn’t designed to cover everything you’ll need for implementation, the time spent
learning and driving these products will provide you with more insight and ensure you are fully prepared to
make an informative decision on how best to move forward.
1:30 pm - 2:15 pm
Assembly 1
Customer Presentation: AAFMAA’s Mobile Enablement Leveraging SAG Technologies
Mobile applications are here and no longer just a convenience for conversation and entertainment;
they have emerged as important initiatives in organizations. By using MetroStar Mobile Solutions to
implement Software AG products, AAFMAA continues to enable mobile applications for the enterprise.
Any organization looking to mobile-enable their applications in an extremely flexible, cost-effective
and secured manner will benefit from this presentation on mobile-enablement leveraging Software AG
technologies.
2:15 pm - 3:00 pm Adabas Performance Monitoring and Tuning: Becky Albin, Software AG, Chief IT Architect
Adabas shutdown statistics provide valuable insight into the overall health of the Adabas environment.
In this overview, understand what is collected, how to evaluate the contents, and tune Adabas. This will
cover Adabas Mainframe only. Software v8.2 and v8.3
• Understand what to look at/for in the Adabas Shutdown Stats
• How to tune for better performance
• What to monitor on a regular basis
October 4 - State Local / Adabas Natural

12. 12
GUEST KEYNOTE SPEAKERS
STEVE WOZNIAK, FOUNDER, CHAIRMAN AND CEO,
WHEELS OF ZEUS, CO-FOUNDER, APPLE COMPUTER
A Silicon Valley icon and philanthropist for more than thirty years, Steve Wozniak has helped shape
the computing industry with his design of Apple’s first line of products. In 1976, Wozniak and Steve
Jobs founded Apple Computer Inc. with Wozniak’s Apple I personal computer. The following year, he
introduced his Apple II personal computer, integral in launching the personal computer industry. For
his achievements at Apple, Wozniak was awarded the National Medal of Technology by the President
of the United States in 1985, the highest honor bestowed on America’s leading innovators.
In 2000, he was inducted into the Inventors Hall of Fame and was awarded the prestigious Heinz
Award for Technology, The Economy and Employment for single-handedly designing the first per-
sonal computer and for then redirecting his lifelong passion for mathematics and electronics toward
lighting the fires of excitement for education in grade school students and their teachers.
Wozniak has been involved in various business and philanthropic ventures focusing primarily on computer capabilities in schools and
stressing hands-on learning and creativity. He adopted the Los Gatos School District, providing students and teachers with hands-on
teaching and donations of state-of-the-art technology equipment. He founded the Electronic Frontier Foundation, and was the founding
sponsor of the Tech Museum, Silicon Valley Ballet and Children’s Discovery Museum of San Jose.
Wozniak is Chief Scientist at Primary Data and is author of the New York Times best selling autobiography, iWoz: From Computer Geek
to Cult Icon by Norton Publishing. In 2014, he was awarded the Hoover Medal, a prestigious honor given for “outstanding extra-career
services by engineers to humanity,” and was inducted into the IndustryWeek Manufacturing Hall of Fame.
CHRIS BOULT, CIO, GREYHOUND LINES, INC.
Chris Boult is an accomplished technology leader with proven ability to fuse strategy with tactical initiatives to
drive innovation at Greyhound Lines, Inc. In the ever-changing landscape that is IT, Chris and his team keep
pace with technology developments to insure Greyhound travelers are able to enjoy an easy, hassle-free and
modern experience. BusTracker—an application that provides real-time information on bus location, schedule
and arrival time—was implemented to help customers answer the question, “Where’s my bus?” Additionally,
the Greyhound mobile app was developed so riders could readily view schedules, book trips and manage
loyalty rewards from their smart phones or tablets.
Chris’ journey to Greyhound: Chris joined Greyhound in 2013—bringing more than 20 years of international
experience in information technology strategic planning, solution delivery and organizational optimization
for the likes of Sabre Holdings, Accenture, American Airlines and Adecco. Always solutions-focused, he’s
prepared to go the distance when it comes to bringing advancements to the company. It’s no surprise, then,
that he is an accomplished marathon runner. Chris acknowledges it often takes time to plan and implement
changes that will lead to a more engaged and enjoyable customer experience, but he and his team are com-
mitted for the long haul.
In addition to “making a difference every day” on behalf of Greyhound, Chris donates his time and talents
to charitable organizations that include serving as Co-chair Philanthropy Council for North Texas Food Bank;
Chairman Regional Council, Make-A-Wish North Texas; Business Information Systems advisory board member,
Texas Christian University (TCU).
Chris earned a Bachelor of Arts degree in German and Italian from Lancaster University, UK.

13. 13
SANJAY MANDLOI, BUSINESS TECHNOLOGY LEADER
PRODUCT LINE OWNER, CONSUMER RD IT PRODUCT
DEVELOPMENT, JOHNSON JOHNSON
Sanjay is a Chief Technologist, Chief Architect, IT Product Innovator Operational Leader with over 20 years
of experience in enabling the achievement of business outcomes by delivering technology results in an
iterative and agile model using Cloud Computing, Big Data Mobile across several verticals. He has exten-
sive knowledge in design thinking, intuitive solution design, agile application development, infrastructure
deployments, security, compliance and the lifecycle of IT operations. He has designed, built, developed and
deployed enterprise level Global IT solutions in a constantly evolving GxP, SOX, validated and regulatory envi-
ronments across Fortune 50 companies.
He is currently the Business Technology Leader Product Line Owner for Consumer RD IT Product Develop-
ment Globally. He has held various roles supporting Innovation Programs, Business Development and the IT
Commercialization of businesses across the JJ Consumer Sector
He joined JJ as the Vice President of IT Shared Services, and was responsible for IT Operations and Engi-
neering functions. Prior to his position at JJ, he was in various Chief Technology roles across the JP Morgan
Chase. He has also held various technology roles at Merrill Lynch, Oracle ATT.
ROSIE HAWKE,
ARCHITECTURE STRATEGY PLANNING LEAD, IT
PHILIPS
Rosie Hawke leads the Architecture and Strategy Planning office for Philips. Within her current role, she is
responsible for EA and Architecture Planning. Prior to joining Philips, Rosie worked as a Business Consultant
for Accenture in the area of IT and Business transformation working on various clients such as SABMiller and
AstraZeneca. Starting her career in the digital area at Toyota.
NIGEL FENWICK, VICE PRESIDENT, PRINCIPAL ANALYST,
FORRESTER
As vice president and principal analyst, Nigel supports CIOs working across the C-suite to provide insight
and guidance in a world disrupted by technology. A leader in digital business and strategy, Nigel can be
seen speaking at events around the world and he’s frequently quoted in both trade and mainstream media.
Recognized as a visionary with insight into emerging trends, he has published leading research on digital
business, social media, business strategy, innovation, retail, and marketing. His latest research on digital busi-
ness examines customer value and the fundamental business changes needed in the age of the customer to
win, serve, and retain customers.

14. 14
THANK YOU
TO OUR SPONSORS!
PLATINUM
Kellton Tech, Inc. formerly ProSoft Technol-
ogy Group, Inc. has been a Software AG
Partner for 16 years offering end-to-end
IT solutions, strategic technology consult-
ing and product development services in
Digital Systems, Agile Applications, SMAC
(Social, Mobile, Analytics, Cloud), and
Enterprise Integration. Kellton Tech is now
a burgeoning IT service provider trusted as
a Digital Transformation Partner. The Digital
Connected Enterprise (DCE) services divi-
sion is one of the strongest Software AG
partners in the US and Canada, with excep-
tional webMethods experience, specifi-
cally focused on solutions and capabilities
aligned for Digital Transformation.
www.kelltontech.com
Wipro Ltd. (NYSE:WIT) is a leading
information technology, consulting and
business process services company. Wipro
delivers winning business outcomes
through its deep industry experience and
a 360 degree view of “Business through
Technology.” By combining digital strat-
egy, customer centric design, advanced
analytics and product engineering ap-
proach, Wipro helps create successful and
adaptive businesses. Recognized globally
for its comprehensive portfolio of services,
strong commitment to sustainability and
good corporate citizenship, Wipro‘s work-
force of over 160,000 serves clients in 175+
cities across 6 continents.
www.wipro.com
CloudGen is a leading provider of digital
transformation solutions, business consult-
ing and enterprise application integration
services. We are driven to make our cus-
tomer operations efficient and cost-effective.
We overcome challenges associated with
lengthy enterprise IT cycles by accelerating
application delivery. We invest in innovation
that drives optimization and new markets.
Because of this, we have the unique ability
to help our customers on the journey to
digital platform for vital business functions
with the agility needed to meet current and
new demands.
www.cloudgensys.com
GOLD
Cognizant is a leading provider of informa-
tion technology, consulting, and business
process outsourcing services, dedicated
to helping the world’s leading companies
build stronger businesses. With over 244,300
employees, Cognizant is one of the fastest
growing companies in the world. The recipi-
ent of Software AG’s 2014 and 2015 Partner
Innovation Awards, Cognizant has 600+ cus-
tomer success stories involving Software AG
and 750+ Software AG technology experts
and cutting-edge industry solutions–making
Cognizant the partner of choice for custom-
ers’ Digital Integration Process Digitization
journey. www.cognizant.com
SILVER CLOUD
Visual Enterprise Architecture (VEA) deliv-
ers strategic services and solutions for IT
Portfolio Management, Business Process
Management, Enterprise Frameworks,
Application Portfolio Management, and
Enterprise Architecture. We enable our
clients to visualize their portfolios and ac-
celerate the success of their key initiatives.
We have partnered with Software AG since
2004 and specialize in the Alfabet (ITPM)
and ARIS (BPM) “best-in-class” technol-
ogy platforms. Our real world experience
guarantees results for the success of ITPM,
BPM and EA programs and projects.
www.visualeabpm.com
For 10 years, Amazon Web Services has
been the world’s most comprehensive and
broadly adopted cloud platform. AWS offers
over 70 fully featured services for compute,
storage, databases, analytics, mobile,
Internet of Things (IoT) and enterprise ap-
plications from 35 Availability Zones across
13 geographic regions in the U.S., Austra-
lia, Brazil, China, Germany, Ireland, Japan,
Korea, Singapore, and India. AWS services
are trusted by more than a million active
customers around the world to power their
infrastructure, make them more agile, and
lower costs.
aws.amazon.com

15. 15
ATTENDING
HCL is a $7 billion leading global technol-
ogy and IT enterprise comprising two com-
panies listed in India - HCL Technologies
and HCL Infosystems. Founded in 1976,
HCL is one of India’s original IT garage
start-ups. A pioneer of modern computing,
HCL is a global transformational enter-
prise today. Its range of offerings includes
product engineering, custom pack-
age applications, BPO, IT infrastructure
services, IT hardware, systems integration,
and distribution of information and com-
munications technology (ICT) products
across a wide range of focused industry
verticals. The HCL team consists of over
110,000 professionals of diverse nationali-
ties, who operate from 31 countries includ-
ing over 500 points of presence in India.
HCL has partnerships with several leading
global 1000 firms, including leading IT and
technology firms.
www.hcltech.com
IMPRIVA is a strategic Business and IT
consulting firm that delivers value accretive
solutions for our customers leveraging our
core competencies in: ERP Implementation
Optimization, Management Consulting,
Lifecycle Management, Technical
Monitoring, Solution Traceability
(Requirements, Configuration, Testing),
Business Process Blueprinting, Business
Process Transformation, Enterprise
Architecture Management, Application
Portfolio Management, Program/Project
Portfolio Management, Release/Demand
Management, and Integrated IT Planning.
IMPRIVA’s consultative approach creates a
culture that fosters Executive alignment with
key business and IT stakeholders to achieve
common goals and objectives. Simply put...
we provide Solutions Through Visualization.
www.impriva.com
QualitrolTech, founded in 2002 by
former webMethods senior staffs, es-
tablished itself as a visionary and leader
in SoftwareAG webMethods commu-
nity. QualitrolTech resells SoftwareAG
webMethods products in US and China
markets, provides services, trainings,
first tier support and offshore services.
QualitrolTech operates multiple solu-
tions including webMethods B2B On-
boarding, cloud hosting and integra-
tion, IoT for many of its customers who
need agile and reliable services.
www.qualitroltech.com
CrossVista provides a “Scriptless” DevOps solution for enterprise
applications that manages change across the SDLC from
Development through Production Deployment and everywhere
in-between. The Scriptless DevOps Engine supports managing the
SDLC for SoftwareAG’s webMethods platform, databases, file based
systems, and many more technologies. No more writing a bunch of
complex scripts to manage your SDLC processes regardless of your
development approach.
www.crossvista.com
BPM-D is the trusted advisor for realizing the full potential of the
Business Process Management (BPM) Discipline. With over 30
years of thought leadership and deep client relationships, BPM-D
provides strategy execution, at pace and with certainty, to both
mature BPM organizations within large and smaller enterprises as
well as those that are new to the practice of process management.
With patent-pending Frameworks to map the way, BPM-D charts a
pragmatic path to fast success for executing strategic objectives.
bpm-d.com

16. 16
FIT FOR DIGITAL
TRANSFORMATION?
#Fit4Digital
FLOOR PLAN
W New York

17. 17
ENTER TO WIN!
DAY 2 RAFFLE DRAWING
Tuesday, October 4
At the morning break (10:35 am).
Must be present to win.
TICKET
$100 iTunes
Gift Card
Apple iPad
Mini Air
Apple WatchApple TV

18. 18

19. 19
Differentiating your business from the
competition is no longer just a matter of
product price, customer centricity, and ser-
vice on demand. You must be an agile, digital
organization. And while technology is fun-
damental to success, it is no longer enough
simply to implement good systems.
Instead—in a world where the cloud, so-
cial media, the Internet of Things, and mo-
bile technology are the major forces driving
demand and customer expectations—a total
digital transformation is required.
“A business today can no more compete
without digital transformation than an elite
athlete can compete without the highest
levels of fitness,” says Dr. Wolfram Jost, chief
technology officer at Software AG. “Digital
transformation introduces an entirely fresh
way to interact with customers and brings
them on innovative ‘digital’ journeys, to pro-
mote unique value propositions, and to go to
market in diverse and exciting ways.”
Digital transformation is more than an
IT upgrade or add-on. It requires a com-
pletely different set of disciplines to ap-
proach and achieve your goals. And these
disciplines create the bridge between goals
and accomplishment.
To engage the new world order requires a
brand new approach to technology; one that
is not constrained by previous IT depart-
ment decisions and allows you the flexibility
and independence to move forward as times
change. And yet, one which does not require
a wholesale “rip and replace” approach.
Although it may seem like an impos-
sible challenge, there is a way forward.
From extensive research and experience
with customers, Dr. Jost has concluded that
successful pioneers of digital transformation
are guided by seven critical enablers.
These are the seven guiding disciplines of
digital transformation:
1. Transformation: Streamlined process-
es orchestrated across multiple systems.
2. Integration: Consistent connectivity
across all IT operations.
3. Data: Accounting for expanding data
models across myriad systems.
4. Visibility: A real-time understand-
ing of the entire business that enables
quick response to challenges and
opportunities.
5. Applications: Controlling and auto-
mating processes that span multiple
applications and systems.
6. Scale: Leveraging big data for business
benefits with processes that are driven
by sophisticated analytics.
7. Connectivity: Easily sharing data both
internally and externally in order to im-
prove overall efficiency.
To stay relevant, every enterprise must be
data-driven, customer-obsessed, hypercon-
nected, and super agile. The seven disci-
plines of digital transformation illuminate
the path. But along with these crucial aids to
navigation, the right tools are also essential
for a successful journey.
Software AG pioneered the development
of the world’s first Digital Business Platform
with the seven disciplines at its core. The plat-
form enables seamless connectivity among
systems, processes, customers, and suppliers
in order to optimize efficiency and agility. It
is independent of existing technology invest-
ments and offers unrivalled flexibility. ■
The Seven Disciplines of
Digital Transformation
Want to learn more? Visit us at digital.softwareag.com
VIEWPOINT
EXECUTIVE
Dr. Wolfram Jost
CTO
SOFTWARE AG
Dr. Wolfram Jost, a member
of the Management Board
of Software AG since August
2010, is CTO and responsible
for Research Development.
In 1992 Dr. Wolfram Jost joined
IDS Prof. Scheer GmbH as
head of ARIS Product Develop-
ment and later ARIS Product
Strategy. In 2009 he joined
Software AG following the
takeover of IDS Scheer.
“A business today can no more compete without
digital transformation than an elite athlete can
compete without the highest levels of fitness.”

20. 20

21. 21
Global competition is intense, and it’s chang-
ing the business landscape like never before.
Studies estimate that 40% of today’s Fortune
500 companies will not exist in 10 years. To re-
main relevant, companies must keep up with
their customers’ ever-increasing expectations
while encouraging innovation. This means
embracing the disruptive technology and pro-
gressive trends that are transforming the way
they do business. Companies that can’t do so
may soon find themselves obsolete.
Top IT leaders recognize this and regard digi-
tal transformation as the most important way to
remain competitive. In IDG’s annual State of the
CIO survey, 45% of CIOs identified their role in
2016 as “transformational.” But transformation
isn’t easy. Or simple. While this definitely creates
new opportunities, it also creates challenges, es-
pecially for organizations that have not aligned
their business and IT strategies.
Some companies believe digital transforma-
tion is about cutting costs, but that motivation
cannot overshadow its more meaningful pur-
pose—enabling and delivering a wholly new
type of customer experience. Kevin Niblock,
Software AG North America President and
COO, explains: “We’re seeing IT executives
focusing too much on IT cost reduction rather
than business innovation.”
Niblock notes that CIOs are beginning to ap-
preciate the magnitude of interconnectivity, but
most IT executives are still caught up in a world
of silos. This has a lot to do with how technol-
ogy is sold to IT professionals. IT vendors have
different product lines or single-threaded solu-
tions. Most of these vendors are not looking at
their customers’ business holistically and how
all of the pieces work together to deliver a digital
customer experience. Most importantly, many
products end up enabling parity rather than dif-
ferentiated innovation.
Digital transformation is also about disen-
tangling historical and real-time data from
applications, suppliers, and—most impor-
tantly—customers. It’s about “event enabling”
the back office, putting that event information
in an in-memory data grid, correlating events in
real time, and acting on those events to unlock
customer and enterprise value. Niblock says,
“Event data needs to be a first-class citizen.” In
the State of the CIO survey, two of the top three
IT categories earmarked for budget increases
in 2016—BI Analytics (50%) and Predictive
Analytics (47%)—tie back to this need.
So what’s the solution? Companies must
think about technology differently. Digital
transformation is more than an IT upgrade
or add-on; it is the lifeblood of organizations
because it allows them to deliver new business
models, creating new revenue sources with in-
creased margins.
The silo problem can be avoided by working
with companies like Software AG that provide
the entire technology platform necessary for
digital transformation. The 45-year-old com-
pany helps combine existing on-premise and
cloud systems into a single platform to digitize
and optimize business operations. It does so by
combining process management, data integra-
tion, and real-time analytics modules into a
single Digital Business Platform—enabling an
enterprise to be more data-driven, customer-
obsessed, hyper-connected, and agile. As
Aristotle said, “The whole is greater than the
sum of its parts,” and Software AG’s Digital
Business Platform delivers more than the sum
of its parts. It provides the ability to not only
leverage the whole, but also leverage the parts
that you didn’t realize were important.
With the rapid disruption evidenced by
the evolving Fortune 500, an enterprise’s abil-
ity to remain competitive is always at stake.
But for an enterprise with an effective digital
platform and the right motivations, the trans-
forming frontier of digital business is a place
of opportunity and promise. ■
Digital Transformation: The
Lifeblood of Every Organization
See more of Software AG’s Digital Business Platform at digital.softwareag.com
VIEWPOINT
EXECUTIVE
Kevin Niblock
PRESIDENT AND CHIEF
OPERATING OFFICER (COO)
SOFTWARE AG, NORTH AMERICA
MEMBER OF THE GROUP
EXECUTIVE BOARD
KEVIN NIBLOCK JOINED
SOFTWARE AG IN JULY 2015
AS PRESIDENT AND CHIEF
OPERATING OFFICER (COO)
OF SOFTWARE AG, NORTH
AMERICA, AND AS A MEMBER
OF THE SOFTWARE AG GROUP
EXECUTIVE BOARD. IN HIS
ROLE HE IS RESPONSIBLE FOR
SOFTWARE AG’S REVENUE
IN NORTH AMERICA AND TO
FURTHER ACCELERATE THE
ADOPTION OF ITS DIGITAL
BUSINESS PLATFORM AND DRIVE
NEW GROWTH INITIATIVES.
KEVIN HAS OVER 25 YEARS
OF SUCCESSFUL SALES AND
LEADERSHIP EXPERIENCE IN
THE IT INDUSTRY. ORIGINALLY
FROM CANADA, KEVIN HAS
LIVED AND WORKED IN
SEVERAL CITIES ACROSS
NORTH AMERICA, INCLUDING
TORONTO, BOSTON AND
ATLANTA. HE HOLDS A
DEGREE IN ECONOMICS
AND BUSINESS.
Digital transformation is more than an IT upgrade; it’s the
lifeblood of organizations.

22. 22
INNOVATION WORLD
TOUR PRESENTS
DIGITAL BUSINESS DAYS
2016
Digital
Marketplace
Drive your business forward with world-class apps.
• Accelerate time-to-value of the Digital Business Platform
• Quickly access solutions and development essentials
• Browse content from Software AG and Partners

23. 23
CloudGenSTRATEGY INTELLIGENCE EXECUTION
+1(732)6686552
sales@cloudgensys.com
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CLOUD FACTORY
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EXPLORE more at
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24. 24
Kellton Tech’s Digital Connected Enterprise division, (Software AG partner since 1997)
bringing to you the services with the same exceptional webMethods experience and track-record
Trusted Digital Transformation Experts
Leverage Digital Business Platform to enable multi speed IT with API based hybrid architecture
for your enterprise
SOA/API Services
Building scalable solutions through API, SOA Reference Architecture and
Cloud Enablement
Reference Architecture
We provide a well-defined program that offers architectural strategy and a long-term roadmap
to achieve an enterprise wide API Strategy, SOA Maturity
webMethods Modernization
Readiness Evaluation | Justification | Assessment | Planning | Infrastructure Upgrade
Execution and Support
Kellton Tech is global IT solutions company with offices in US, Europe APAC, offering
end-to-end IT solutions in Digital Applications, Connected Enterpise, Cloud and ERP.
Please Join Us
To celebrate our coming out party on becoming Kellton Tech
7PM October 3rd | Evening Reception | Iron Chef Masaharu Morimoto’s Restaurant
■
Contact us:
Dibakar Ghosh | dibakar.ghosh@kelltontech.com | 630 796 5669
Prosoft is Now Kellton Tech

25. 25

26. 26

27. 27
Chef Masaharu Morimoto
Chef Morimoto, born and raised in
Hiroshima, Japan, learned the art of
sushi and traditional kaiseki cuisine by
training under several of his country’s
esteemed master chefs. After being
the chef-owner of a restaurant in
japan for five years, Chef Morimoto
moved to New York city to explore
western cooking styles. Fifteen years
later, he has become well known
for his unsurpassed culinary talent.
Among chef Morimoto’s passions is
his collection of traditional Japanese
culinary tools. Recently, Ralph Lauren
designed his new chef wear.
Morimoto, New York
An oasis of calm, this downtown
Chelsea restaurant creates a refuge
where guests can escape the
urban chaos of New York City. The
extraordinary design is rivaled only
by the mouthwatering contemporary
Japanese menu which melds
traditional Eastern ingredients with
modern Western cooking techniques.
“Each dish
really is a
show unto
itself. There’s
a determined
effort here to
elicit a wow
before it’s
consumed”
TimeOut New York

28. ABOUT SOFTWARE AG
Software AG offers the world’s first Digital Business Platform. Recognized as a leader by the industry’s top analyst firms, Software AG helps you combine existing systems on premises and in the
cloud into a single platform to optimize your business and delight your customers. With Software AG, you can rapidly build and deploy digital business applications to exploit real-time market
opportunities. Get maximum value from big data, make better decisions with streaming analytics, achieve more with the Internet of Things, and respond faster to shifting regulations and threats with
intelligent governance, risk and compliance. The world’s top brands trust Software AG to help them rapidly innovate, differentiate and win in the digital world. Learn more at www.SoftwareAG.com.
© 2016 Software AG. All rights reserved. Software AG and all Software AG products are either trademarks or registered trademarks of Software AG.
Other product and company names mentioned herein may be the trademarks of their respective owners.
SAG_DBDaysNY_Agenda_BR_Sep16
TRANSFORM YOUR BUSINESS
FROM THIS ...
... INTO A
DIGITAL BUSINESS
DW
DW
HADOOP
MDM BI
DSB
IN-MEMORY FABRIC
ESB
IF IF
INTEGRATION
DATA
(EVENTS)
DECISIONS
(RULES)
TASKS
(PROCESSES)
BUSINESS
LOGIC
SECURITY
INTEGRATION
PERF/SCALE
STANDARDS
WEB SERVICES
REST
MICROSERVICE
ACCESS LAYER (APIs)
ON PREMISES
IN CLOUD
HYBRID
SECURITY
INTEGRATION
PERF/SCALE
STANDARDS
WEB SERVICES
REST
MICROSERVICES
50% 50%
DW DW
MDM
BI
DSB
DSB
3.0 2.04.0
HADOOP
TASKS
DECISIONS
DATA
INTEGRATION
21%
79%
GOALS
KPI
BUSINESS
INITIATIVES
BUSINESS
PROCESSES
PRIORITIES
REQUIREMENTS
RISKS
COMPLIANCE
IT PORTFOLIO
ARCHITECTURE
BUSINESS IT TRANSFORMATION
D
ESIGN
GOVER
N
PLAN
COLLABORATION
VISIBILITY
ALIGNMENT
THE 21ST CENTURY
DIGITAL BUSINESS PLATFORM