Some of the key 2015 trends for email and how you can get the most out of your email marketing

1. Trends on the future of
email
A Curation of the Latest Thinking
www. dianasherling.com /
dianasherling@yahoo.co.uk

2. BIG trends 2015
Responsive design
1 simple message/thought per email
Animated gifs

3. Responsive design

4. Simplicity of thought

5. Simple, image led
curation for
consumers to
choose

6. Animated gifs

7. Animated gifs

8. Future email trends we can do
today

9. Fully personalised email
content
Offers, content and campaigns offered to
consumers are predicted as a response to their
actual behaviour and offered in real time

10. Real Time Context
The real cutting
edge of email is
context and
behaviour.
Triggered by
location, behaviour
etc and more
integrated with the
time/place along the
PDJ in a multi-
channel experience

11. Email becomes the
central hub of all content
to consumer
Personal contact is now social
media, rather than email
Email becomes the hub of
content, curated rather than
the typical means of
communication making the
role of the email more
relevant, useful and important
to the consumer

12. Email is further up the funnel
than you think
People assume that email is
best used closer to
sale/further down the funnel
with a focus of conversion
But it is used as a powerful
branding tool