This document provides an overview and guide to event registration and ticketing platforms. It discusses trends in the industry, including demands from event professionals for more flexible ticket options and improved reporting. The guide emphasizes the importance of registration for the success of events and outlines key factors to consider when selecting a registration provider, such as ease of on-site check-in, data capture capabilities, and customer support options. Live chat is highlighted as a popular feature desired by many event planners.
This document provides an overview and guide to event registration and ticketing platforms. It discusses trends in the industry, including demands from event professionals for more flexible ticket options and improved reporting. The guide emphasizes the importance of registration for the success of events and outlines key factors to consider when selecting a registration provider, such as ease of on-site check-in, data capture capabilities, and customer support options. Live chat is highlighted as a popular feature desired by many event planners.
THE EVOLUTION OF CUSTOMER JOURNEY AT FELD ENTERTAINMENTSavage Marketing
A look at how the interaction with customers has changed over the past twenty years and what we could expect in the future. How are companies coping with higher customer expectations for speedier gratification at the press of a button.
The session will focus on:
- The ever changing live event ticketing industry
- International Brand Marketing
- Cost of convenience and customer satisfaction
This document discusses opportunities to grow tourism in the Pelion region of Greece through improved online presence and cooperation between local businesses. Key points include:
- Tourism to Pelion is growing slowly but visitors on average spend less and occupancy rates are low except for two months.
- Pelion's natural beauty and cultural attractions could appeal more to cultural and eco-tourists but it is difficult for potential visitors to find information and make bookings online.
- By working together through a cooperative, local businesses could improve Pelion's online content and offerings, helping attract more visitors while also extending the tourism season and increasing visitor spending.
- The proposed "Pelion Paradise" cooperative model would centralize online booking and packages while allowing
On 18 April, Codehouse hosted The Financial Generation Gap – an event that brought experts and brands across the financial services marketing community together to discuss and debate how companies need to change how they market to and service the different generations of customers in today’s world – or risk the gap between what consumers want and what financial services brands offer becoming too wide to cross.
Speakers included:
Oliver Chesher, MD at Galibier
Dr Emmanuel Mogaji,. Lecturer in Advertising and Marketing Communications at University of Greenwich
Aadeel Peerally, chief product officer at WeSwap
Shaun Miller, digital experience consultant at Codehouse
Paul Jarrett, MD at Sonin
The document summarizes a discussion on inclusive service design. It outlines two key requirements for building inclusive services: availability and effectiveness. For availability, services must be available across multiple channels to match how users live their lives. For effectiveness, all barriers to using a service must be minimized by understanding users' capacities across 11 universal areas like access, time, trust and more. The discussion argues for a more inclusive approach to design that considers all types of users.
Digital is changing how we do business. One of the areas most impacted is how organisations deal with their channel. Should we bypass the channel or rather enforce our channel-partners to become future proof?
This document summarizes Copenhagen Airport's efforts to develop a customer loyalty program called CPH Advantage. It discusses insights from customer research showing priorities like efficiency and experiences. Concepts for the program were developed, like bonus points and lounge access. CPH Advantage launched with over 450,000 members in its first year. It increased online spending and average transaction values while meeting other targets. Lessons included the importance of relevant killer apps, obtaining true loyalty over time, partner engagement, and avoiding becoming just a "parking and tax free club". The airport is now focusing on developing new features for Advantage 2.0.
Tourism e-Volution‘s next stop, Jörn GieschenBORN
This document discusses the evolution of tourism from online booking platforms to personalized destination experiences. It notes that while the first major wave was the rise of online travel agencies and metasearch sites for booking flights and hotels, the next wave involves markets evolving into experiences and focusing more on individual traveler experiences. Key trends highlighted include the growth of tours and activities booking, explosive growth of mobile usage in travel, and companies competing to own the customer relationship across the entire travel journey. The document outlines many new approaches from companies that are focusing on curating and providing customized local experiences and activities for travelers.
Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...Eventbrite
Learn more at www.eventbrite.com/blog/10-reasons-to-use-eventbrite-for-your-race-registration
Managing a race is a massive undertaking — and no one can do it alone. To help your race day go smoothly, we asked 9 race directors how they manage their races without becoming overwhelmed.
From a short fundraising walk to a full-length marathon organizer, they all agreed: choosing the right race registration partner is key to saving time and streamlining your work. And when it comes to attracting more participants or increasing your fundraising, your registration partner may be more important than you realize.
Don’t believe us? Don’t take our word for it. Click through the slides for 10 tips to optimize your race registration, in the words of our race director partners.
This was the slide deck accompanying our final pitch during the entrepreneurship through design workshop at Domus Academy as part of the Master in Business Design. We were awarded best in class for this project.
Our brief was to create a complementary business to that of AirBnB. AirBnB Italy was providing consultation throughout the process.
The document proposes an idea for a website called GiveAndGet.com that functions as an online community and information exchange portal. It would allow members to help each other by sharing transportation via ridesharing, finding accommodations for holidays, exchanging coupons for shopping, and accessing other services. The site aims to help people live more consciously, cleverly, and environmentally friendly. It would operate through members registering and participating in topical communities while leveraging opportunities for business through advertising and sponsored services.
The document outlines the agenda for a public meeting covering customer experience, advertising strategy, digital marketing, and business intelligence. The customer experience section discusses the customer journey when renting a car and improving the reservation, pickup/dropoff, and after-sales experience. The advertising strategy section segments customers and outlines marketing campaign plans. The digital marketing section reviews social media metrics and digital efforts. Finally, the business intelligence section examines analytical tools and metrics to understand markets, monitor business customers, and inform strategic recommendations.
Digital transformation journey - walk the talk management aan tafelScopernia
The presentation Jo Caudron gave for the Management Aan Tafel breakfast meeting on how to deal with digital transformation. "Beyond the talk, start the walk".
This document summarizes the results of a survey of 392 businesses regarding their lead generation, conversion rates, customer value, media usage, and marketing tactics. Some key findings include: Most businesses are consumer focused and independent. On average, businesses convert 31% of leads and make 4.7 contacts per sale. The average annual customer value is $3,160. Businesses use a variety of media including websites, email, print, and word-of-mouth. Traditional media receives the largest share of marketing budgets. Mobile and social media usage is on the rise. Successful case studies highlight uses of targeted advertising and events.
This document provides strategies for using Google AdWords for e-commerce. It discusses how attention spans have decreased while digital reach has increased, making it important to reach audiences with relevant ads. It recommends using audience signals and segmentation to find, keep, and grow audiences. Key strategies include collecting first-party data, analyzing customer behavior like new vs returning visitors, and remarketing across devices and stages of the customer journey. The document emphasizes reaching customers with the right messaging at the right time based on their intents, interests, and life events.
Go mobile! how to step change the customer experience (English)Lea Ward
uns through the 5 "How To's" on how to create a mobile strategy that will improve the overall customer experience. From a Cnote seminar held at the 2013 Multichannel conference in Utrecht.
The document discusses how direct mail can be enhanced through new technologies like augmented reality, video, QR codes, variable printing, and emerging technologies like near-field communication to increase engagement and return on investment. It provides examples of how each technology can be practically applied to direct mail campaigns and emphasizes testing and learning over time as technologies continue to evolve. The key takeaways are that these technologies work best when paired with existing direct mail and complement multichannel approaches.
Binge Travler | Android App Marketing Plan | Final ProjectAsif Momin
This document outlines a marketing plan for Binge Traveler, an app that connects solo travelers. The plan aims to launch the app, grow premium users and installs, and launch new versions. Key elements include targeting budget travelers, spontaneous wanderers, and planners. The value proposition is connecting travelers to share experiences. Tactics include free basic features, paid premium features, trending destination lists, and social media campaigns. The organizational structure includes roles for product, marketing, and technology. Implementation will proceed in phases from testing to expansion.
This document provides a summary of key travel trends and statistics for the company Travelplanet24/Tripsta in 2014. Some of the top highlights include:
- The most searched and booked routes were domestic flights within countries like Russia, Greece, and international routes between Europe and North Africa.
- Over half (54.86%) of all bookings were made by men. Generation Y consisting of those aged 14-34 made up the majority (60-70%) of bookings.
- The most popular months for bookings were in November and December 2014 while the most popular months for travel were December 2014 and August 2014.
- The top low cost airlines booked through the site were Ryanair and
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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A look at how the interaction with customers has changed over the past twenty years and what we could expect in the future. How are companies coping with higher customer expectations for speedier gratification at the press of a button.
The session will focus on:
- The ever changing live event ticketing industry
- International Brand Marketing
- Cost of convenience and customer satisfaction
This document discusses opportunities to grow tourism in the Pelion region of Greece through improved online presence and cooperation between local businesses. Key points include:
- Tourism to Pelion is growing slowly but visitors on average spend less and occupancy rates are low except for two months.
- Pelion's natural beauty and cultural attractions could appeal more to cultural and eco-tourists but it is difficult for potential visitors to find information and make bookings online.
- By working together through a cooperative, local businesses could improve Pelion's online content and offerings, helping attract more visitors while also extending the tourism season and increasing visitor spending.
- The proposed "Pelion Paradise" cooperative model would centralize online booking and packages while allowing
On 18 April, Codehouse hosted The Financial Generation Gap – an event that brought experts and brands across the financial services marketing community together to discuss and debate how companies need to change how they market to and service the different generations of customers in today’s world – or risk the gap between what consumers want and what financial services brands offer becoming too wide to cross.
Speakers included:
Oliver Chesher, MD at Galibier
Dr Emmanuel Mogaji,. Lecturer in Advertising and Marketing Communications at University of Greenwich
Aadeel Peerally, chief product officer at WeSwap
Shaun Miller, digital experience consultant at Codehouse
Paul Jarrett, MD at Sonin
The document summarizes a discussion on inclusive service design. It outlines two key requirements for building inclusive services: availability and effectiveness. For availability, services must be available across multiple channels to match how users live their lives. For effectiveness, all barriers to using a service must be minimized by understanding users' capacities across 11 universal areas like access, time, trust and more. The discussion argues for a more inclusive approach to design that considers all types of users.
Digital is changing how we do business. One of the areas most impacted is how organisations deal with their channel. Should we bypass the channel or rather enforce our channel-partners to become future proof?
This document summarizes Copenhagen Airport's efforts to develop a customer loyalty program called CPH Advantage. It discusses insights from customer research showing priorities like efficiency and experiences. Concepts for the program were developed, like bonus points and lounge access. CPH Advantage launched with over 450,000 members in its first year. It increased online spending and average transaction values while meeting other targets. Lessons included the importance of relevant killer apps, obtaining true loyalty over time, partner engagement, and avoiding becoming just a "parking and tax free club". The airport is now focusing on developing new features for Advantage 2.0.
Tourism e-Volution‘s next stop, Jörn GieschenBORN
This document discusses the evolution of tourism from online booking platforms to personalized destination experiences. It notes that while the first major wave was the rise of online travel agencies and metasearch sites for booking flights and hotels, the next wave involves markets evolving into experiences and focusing more on individual traveler experiences. Key trends highlighted include the growth of tours and activities booking, explosive growth of mobile usage in travel, and companies competing to own the customer relationship across the entire travel journey. The document outlines many new approaches from companies that are focusing on curating and providing customized local experiences and activities for travelers.
Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...Eventbrite
Learn more at www.eventbrite.com/blog/10-reasons-to-use-eventbrite-for-your-race-registration
Managing a race is a massive undertaking — and no one can do it alone. To help your race day go smoothly, we asked 9 race directors how they manage their races without becoming overwhelmed.
From a short fundraising walk to a full-length marathon organizer, they all agreed: choosing the right race registration partner is key to saving time and streamlining your work. And when it comes to attracting more participants or increasing your fundraising, your registration partner may be more important than you realize.
Don’t believe us? Don’t take our word for it. Click through the slides for 10 tips to optimize your race registration, in the words of our race director partners.
This was the slide deck accompanying our final pitch during the entrepreneurship through design workshop at Domus Academy as part of the Master in Business Design. We were awarded best in class for this project.
Our brief was to create a complementary business to that of AirBnB. AirBnB Italy was providing consultation throughout the process.
The document proposes an idea for a website called GiveAndGet.com that functions as an online community and information exchange portal. It would allow members to help each other by sharing transportation via ridesharing, finding accommodations for holidays, exchanging coupons for shopping, and accessing other services. The site aims to help people live more consciously, cleverly, and environmentally friendly. It would operate through members registering and participating in topical communities while leveraging opportunities for business through advertising and sponsored services.
The document outlines the agenda for a public meeting covering customer experience, advertising strategy, digital marketing, and business intelligence. The customer experience section discusses the customer journey when renting a car and improving the reservation, pickup/dropoff, and after-sales experience. The advertising strategy section segments customers and outlines marketing campaign plans. The digital marketing section reviews social media metrics and digital efforts. Finally, the business intelligence section examines analytical tools and metrics to understand markets, monitor business customers, and inform strategic recommendations.
Digital transformation journey - walk the talk management aan tafelScopernia
The presentation Jo Caudron gave for the Management Aan Tafel breakfast meeting on how to deal with digital transformation. "Beyond the talk, start the walk".
This document summarizes the results of a survey of 392 businesses regarding their lead generation, conversion rates, customer value, media usage, and marketing tactics. Some key findings include: Most businesses are consumer focused and independent. On average, businesses convert 31% of leads and make 4.7 contacts per sale. The average annual customer value is $3,160. Businesses use a variety of media including websites, email, print, and word-of-mouth. Traditional media receives the largest share of marketing budgets. Mobile and social media usage is on the rise. Successful case studies highlight uses of targeted advertising and events.
This document provides strategies for using Google AdWords for e-commerce. It discusses how attention spans have decreased while digital reach has increased, making it important to reach audiences with relevant ads. It recommends using audience signals and segmentation to find, keep, and grow audiences. Key strategies include collecting first-party data, analyzing customer behavior like new vs returning visitors, and remarketing across devices and stages of the customer journey. The document emphasizes reaching customers with the right messaging at the right time based on their intents, interests, and life events.
Go mobile! how to step change the customer experience (English)Lea Ward
uns through the 5 "How To's" on how to create a mobile strategy that will improve the overall customer experience. From a Cnote seminar held at the 2013 Multichannel conference in Utrecht.
The document discusses how direct mail can be enhanced through new technologies like augmented reality, video, QR codes, variable printing, and emerging technologies like near-field communication to increase engagement and return on investment. It provides examples of how each technology can be practically applied to direct mail campaigns and emphasizes testing and learning over time as technologies continue to evolve. The key takeaways are that these technologies work best when paired with existing direct mail and complement multichannel approaches.
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This document outlines a marketing plan for Binge Traveler, an app that connects solo travelers. The plan aims to launch the app, grow premium users and installs, and launch new versions. Key elements include targeting budget travelers, spontaneous wanderers, and planners. The value proposition is connecting travelers to share experiences. Tactics include free basic features, paid premium features, trending destination lists, and social media campaigns. The organizational structure includes roles for product, marketing, and technology. Implementation will proceed in phases from testing to expansion.
This document provides a summary of key travel trends and statistics for the company Travelplanet24/Tripsta in 2014. Some of the top highlights include:
- The most searched and booked routes were domestic flights within countries like Russia, Greece, and international routes between Europe and North Africa.
- Over half (54.86%) of all bookings were made by men. Generation Y consisting of those aged 14-34 made up the majority (60-70%) of bookings.
- The most popular months for bookings were in November and December 2014 while the most popular months for travel were December 2014 and August 2014.
- The top low cost airlines booked through the site were Ryanair and
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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2. OK, So this is how the story goes
2
Background
1
Target
2
Strategy
3
Creative
Concept
5
Com’ plan
6
Marketing
4
3. WHAT WILL BE SAID next
does not come out of nowhere
Market
Analysis
Competition analysis
Press review
Brand analysis
Target
Interviews & Observations
44 clients on iDTGV
5 different destinations
10 people at
Gare de Lyon
60 questionnaires
3
Background
4. LET’S START with what you should know
3
Client paradox
2
Brand
4
1
Market
Background
5. Inexpensive
Expensive
Short travel time from
point A to point B
Long travel time from
point A to point B
Background
iDTGV has to offer more than a cheap
price: many competitors are low cost
1 Price is no longer the sole differentiating factor
Market
5
6. iDTGV is a good deal
As shown in the mapping,
iDTGV is the brand that can take you
from point A to point B
in the shortest time
at a good price
In your brief,
you stated iDTGV as the
« bon plan » offer
Background
2 The best value for money
when compared to competition
Brand
6
7. Customers want more than
low fares, they want good service
Background
3 choose iDTGV for its low price* but aren’t
willing to pay less for lower quality in offer
Client paradox 57%
*Based on 44 interviews last February
Pour moi, le train idéal c’est :
ponctualité, confort et convivialité
Vincent, 42 ans
Ouigo, c’est moins cher certes,
mais devoir se déplacer dans des
gares annexes pour prendre son
train, c’est vraiment trop
contraignant
Sébastien, 38 ans
7
8. THAT IS customers want a good price,
but not only
1
Market
Price will
no longer
be
the sole
differentiating
factor
2
Brand
iDTGV offers
the best value
for money
compared to the
other players
3
Client paradox
of clients
choose iDTGV for
its low price* but
aren’t willing to
pay less for lower
quality in offer
*Based on 44 interviews
last February
57%
8
Background
9. BUT WHO IS this customer?
9
0
1
2
3
4
5
6
7
8
9
10
15 yo 20 yo 25 yo 30 yo 35 yo 40 yo 45 yo 50 yo 55 yo 60 yo 65 yo
and +
We interviewed 44 of them on the train
and 68% were aged between 25 and 45 years old
Target
10. AND of this target
82%
were taking the train
to go visit close ones
*Data taken from
our interviews, 2013
10
So we decided to dig deeper
Target
11. WE FOUND that the target is away from
his close ones, urban & young
Eager to visit
his close ones
regularly during
short stays
84%
Train’s main
advantage:
closer from
family and
friends*
Had to leave
his hometown
for
professional
reasons
75%
would move in
another city if
they had
a hard time
finding a job*
Lives in
big towns
(mainly Paris)
58%
are from
strongly
urbanized
cities*
25-45
years old
Has a diploma
go on holiday
more than once
a year*
22%
*Credoc, 2011 *Credoc, 2010 *IPSOS and Logica
Consulting, 2011
*Credoc, 2010
11
Target
12. IN OTHER WORDS,
iDTGV doesn’t just sell tickets, it can facilitate
relationships
12
Strategy
13. BUT this opportunity is blocked due to
awareness & services issues
No knowledge
of services
On average,
don’t know the
services
No iDTGV.com
reflex when
booking
book their iDTGV
tickets on
SNCF.com
Low sales
of services
So there is
scope for
progress!
13
*Analysis of questionnaire,
based on 60 answers, 2013
*As explained during brief,
December 2012
*As stated in brief,
December 2012
Strategy
70% 88%
14. MARCOM can help unlock this
growth opportunity
1
MARKETING
Increase sales
(tickets & services)
2
COMMUNICATION
Make people
know & love the brand
14
Strategy
15. 15
It all comes down
to relationships
with close ones
with people on board
with the brand
Marketing
1
MARKETING
Increase sales
(tickets &
services)
17. Enhance relationships with the close ones
17
NAVENDIS
Moto
+
Available in Province
iDZEN
Rest to be ready for
the close ones
> Sleeping mask
Enhance relationships with people on board
iDZINC
iDZAP Supervisors
iDRDV Happy
Hour/ Music /
Massage
Brand ambassador
Speech / Support
idRDV reminder
iDRDV Poker /
coloring books
Provide additional services to improve both relationships
Services are pushed on Home Page
VISITE TON PROCHE
iDTGV map
Mobile ticket
Geolocalization + info for travellers
Demo Games and newspapers on mobile app
RDV reminder when on board
Recap of last trips booked
Last minute push offers + Free ticket modiff/cancel
Full Games and newspapers on mobile app
Cumulative points > discounts/free iDTGV services
iDRDV Pre-reservation
Geolocalization for close ones
Alert for close ones
LOYALTY PROGRAMSERVICES FOR All
Je n’hésiterais pas à prendre
les services Navendis et de
bout en bout s’ils me
permettent d’arriver plus
rapidement chez ma soeur
Marjorie 29 ans
of French people prefer
staying at their close ones
when on vacation*
•INSEE, 2004
36%
« iDTGV vous rapproche de vos proches »
18. Enhance relationships with the close ones
18
Enhance relationships with people on board
iDZINC
iDZAP Supervisors
iDRDV Happy
Hour/ Music /
Massage
Brand ambassador
Speech / Support
iDRDV reminder
iDRDV Poker /
coloring books
Provide additional services to improve both relationships
Services are pushed on Home Page
VISITE TON PROCHE
iDTGV map
Mobile ticket
Geolocalization + info for travellers
Demo Games and newspapers on mobile app
RDV reminder when on board
Recap of last trips booked
Last minute push offers + Free ticket modiff/cancel
Full Games and newspapers on mobile app
Cumulative points > discounts/free iDTGV services
iDRDV Pre-reservation
Geolocalization for close ones
Alert for close ones
LOYALTY PROGRAMSERVICES FOR All
of French people
have discussed
with another
passenger
on board*
* IPSOS and Logica
Consulting, 2011
77%J’aime faire des rencontres
dans le train, c’est pour ça que
je choisis toujours iDZAP et que
je viens souvent au bar !
Julie, 30 ans
Le train, c’est le moment
des possibles…
L’endroit parfait pour faire
des rencontres !
Pascal, 41 ans
of French people
have maintained a
relationship that they
had started on the
train
* IPSOS and Logica
Consulting, 2011
1/10
NAVENDIS
Moto
+
Available in Province
iDZEN
Rest to be ready for
the close ones
> Sleeping mask
« iDTGV vous rapproche de vos proches »
19. Enhance relationships with the close ones
19
Enhance relationships with people on board
iDZINC
iDZAP Supervisors
iDRDV Happy
Hour/ Music /
Massage
Brand ambassador
Speech / Support
idRDV reminder
iDRDV Poker /
coloring books
Provide additional services to improve both relationships
Highlight services on Home Page
iDTGV map
Mobile ticket on Android
Geolocalization + information for travellers
Demo Games and newspapers on mobile app
RDV reminder when on board
Recap of last trips booked
Rends visite à ton proche
Last minute push offers + Free ticket modiff/cancel
Full Games and newspapers on mobile app
Cumulative points > discounts/free iDTGV services
iDRDV Pre-reservation
Geolocalization for close ones
Alert for close ones
LOYALTY PROGRAMSERVICES FOR All
NAVENDIS
Moto
+
Available in Province
iDZEN
Rest to be ready for
the close ones
> Sleeping mask
of passengers are
interested in mobile
tickets
based on our analysis of
questionnaire
J’aimerais beaucoup avoir
des offres de dernière
minute pour improviser des
week-ends chez mes
proches
Jean, 41 ans
67%
« iDTGV vous rapproche de vos proches »
20. TO RECAP, the marketing standpoint is
2
with people
onboard
1
with close ones
20
Marketing
iDTGV is the brand that
facilitates relationships
through a unique experience
21. 21
At iDTGV, we are for relationships. Because
relationships are what make people feel
alive. Every kind of relationship: the glance in
the street, the smile of a stranger, the family
meeting, the reunion with your best friend.
That’s why every day we commit to get
people closer one to another.
Because we don’t want to be just another
means of transport, we don’t just want to
help you go from point A to B. We want to
help you write the story of your life, by
getting you close to the people you love.
22. AND TO MAINTAIN RELATIONSHIPS
you need dedicated moments to meet
RENDEZ-VOUS
22
Creative
Concept
23. NOW, how do we express the
marketing idea in communication?
23
Creative
Concept
2
COMMUNICATION
Make people
know & love the
brand
1
MARKETING
Increase sales
(tickets &
services)
24. On a tous un rendez-vous
qu’on n’a pas envie de manquer
24
Creative
Concept
25. Com’ plan
2
Website & mobile app
to drive to services
ALL COMMUNICATION OPERATIONS will
drive to the website and mobile application
1
One message
to drive to web
25
26. Com’ plan
IT ALL STARTS with a Rendez-Vous
to drive traffic to website
and make people love and know the
brand
26
27. 27
iDTGV is launching the rendez-vous :
« C’est bon de se retrouver »
what
An unusual
RDV at train
arrival
why
To catch
attention
To give an
example
where
Dailymotion
+ Facebook
+ iDTGV.com
where
in train stationsSTEP 1
Gather ideas
People
who will soon
welcome
a close one
describe
how they would
greet their
close one
STEP 2
Top 5
iDTGV
picks
the top 5 best
ideas
STEP 3
Movie making
iDTGV
records
the
5 scenarios
STEP 4
Videos online
Surfers can vote
for their favorite
video
on idtgv.com
iDTGV will help 5 people make the most memorable greeting surprise to their
love one(s) at the train arrival
To win 1 year of tickets to see close ones
28. 28
iDTGV is launching the rendez-vous :
« C’est bon de se retrouver »
iDTGV will help 5 people make the most memorable greeting surprise to their
love one(s) at the train arrival
what
An unusual
RDV at train arrival
why
To catch attention
To give an example
where
Dailymotion
+ Facebook
+ iDTGV.com
Teasing video Teasing banners Photo booth iDTGV.com Social media
30%
reach 25-44 yo
438,000
visits/day
9 000 fans
To interact with
fans
To give them
weekly updates
25 000
visits/day
461 000
visits/month
29. 29
iDTGV is launching the rendez-vous :
« C’est bon de se retrouver »
iDTGV will help 5 people make the most memorable greeting surprise to their
love one(s) at the train arrival
Teasing video Teasing banners Photo booth iDTGV.com Social media
where
Dailymotion
+ MSN
+ Skype
Click on banner
= idtgv.com
30%
reach 25-44 yo
438,000
visits/day
28.3%
reach 25-44 yo
1,700,000
visits/day
56.8%
reach 25-44 yo
1,256,000
visits/day
Vous
avez RDV
avec un
proche?
Organisez
-lui avec
iDTGV
une
surprise
de taille
et
gagnez
un an
d’AR
pour aller
voir la
personne
de votre
choix!
Avec
iDTGV,
c’est bon
de se
retrouver
30. 30
iDTGV is launching the rendez-vous :
« C’est bon de se retrouver »
iDTGV will help 5 people make the most memorable greeting surprise to their
love one(s) at the train arrival
Teasing video Teasing banners Photo booth iDTGV.com Social media
what
Photobooths with
train seats
why
To drive people on
idtgv.com
where
in train stations
how
People have to go
on idtgv.com to
download the
photos
Un souvenir d’un rendez-vous avec X
31. 31
iDTGV is launching the rendez-vous :
« C’est bon de se retrouver »
iDTGV will help 5 people make the most memorable greeting surprise to their
love one(s) at the train arrival
Teasing video Teasing banners Photo booth iDTGV.com Social media
HP with a mozaic of
pictures:
1. when you click,
you get to the
place where you
can download your
photobooth picture
2. you can vote for
best video by
clicking on button
Winning video
unveil
Videos making of
25 000
visits/day
461 000
visits/month
32. 32
iDTGV is launching the rendez-vous :
« C’est bon de se retrouver »
iDTGV will help 5 people make the most memorable greeting surprise to their
love one(s) at the train arrival
Teasing video Teasing banners Photo booth iDTGV.com Social media
9 000 fans
To interact with
fans
To give them
weekly updates
FACEBOOK
Contest updates
INSTAGRAM
iDTGV will also gather
pictures from
Instagram in the
mozaic on its HP
#rendez-vous
#famille
#rencontre
#amis
#retrouvailles
To host the iDTGV
experience
on its website
AND
To drive SEO
People even
post their
tickets on
Instagram!
33. Com’ plan
And the Rendez-Vous CONTINUES
to boost knowledge & sales of services
and make the concept
last over time
33
34. Com’ plan
Here are a few examples
RDV on the
Mobile app
Web banners
RDV on the train
Display in train and bus
stations
where
Dailymotion
+ Facebook
+ iDTGV.com 34
38. iDTGV.com will
iDTGV doesn’t have a store, so
the user experience is elsewhere
1
make people
discover and
live the iDTGV
experience
2
push the
services
3
be developed
in a flash-free
web design
4
have a new
clean and
modern look,
personalized
40. LOYAL USERS will have MonID, their
own dedicated, customisable space
1
User
centric
2
Name of
their close
ones instead
of
destination
3
Last minute
offers / Events
proposed
according to
the destination
4
Recap of last
trips booked
42. 42
Here is when we plan
on doing all this
July August September October
FebruaryJanuaryDecemberNovember
March April May June
Review of Website and Mobile application
Gather scenarios
Banners
Banners
Teasing video
Photo booth
Banners
Photo booth
Instagram
Facebook
Instagram
Facebook
Facebook
Web banners on services OOH Display on services
Gather scenarios
Banners
Top 5
Movie making
Vote
Ceremony
Best video