The document proposes an idea for a website called GiveAndGet.com that functions as an online community and information exchange portal. It would allow members to help each other by sharing transportation via ridesharing, finding accommodations for holidays, exchanging coupons for shopping, and accessing other services. The site aims to help people live more consciously, cleverly, and environmentally friendly. It would operate through members registering and participating in topical communities while leveraging opportunities for business through advertising and sponsored services.

1. Telekom Innovation Contest
Application
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2. GIVEANDGET.COM
SOCIAL SERVICES
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3. Key of success?
A succesfull digital/online business…
a) …helps people by
• Product
• Service
• Knowledge
• Etc.
b) …entertains people by
• Games
• Music
• Etc.
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4. Keeping up with digital trends
Every day something revolutionary happens in our
digital world
 Social media – Facebook, Twiter, Foursqaure
 Social Apps – mobile payment, information on the go
 Smart devices – phones, pads, technical developements
These OPPORTUNITIES are in front of us,
we only have to USE THEM to reach our objectives
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5. Who are the targets?
Everyone, who
want to live their life on a much more
 conscious
 clever
 environmental-friendly
way.
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6. THE IDEA
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7. GIVEANDGET.COM
name to be further fine tuned
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8. WHAT IS IT ALL ABOUT?
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9. GIVEANDGET.COM
is a community site, an information exchange portal
 helps people to find solutions for specific problems
 gives information
 helps peeople to live their lives on an easier way
 is like a non-profit business
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10. HOW DOES IT WORK?
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11. 1. You register
2. You get part of a community, where people
o share information and
o provide help to each other
SO, LIKE ON FACEBOOK?
ALMOST
BUT
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12. How is it different from facebook?
It is not „just” a flow of personal status and thoughts
But
- It is tematic – people come here for a reason, so solutions do
not pop up by accident, but they are there for sure
- People provide specific services to each other
- It helps people’s everyday life
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13. Main pillars (in the beggining phase)
Transportation Holiday Shopping
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14. Transportation
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15. 1. Social traveling to workplace
 Meembers can record their own data
o type of their car,
o number of free places in their car,
o their daily route and departure time
 Other members can apply to share the
car/route/costs*
 * To make cost sharing independent there
could be an application, which calculates
tariff
o From-to distance by GPS
o By the comsumption data of the car
o By the No of passengers
o There can also be online payment an e-
invoice
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16. 2. „Chauffeur service” – the modern taxi service
If you don’t want to drive that day, don’t have a car,
but don’t want to share a car with many othes.
You can call a cab.
But what if you don’t want to call a cab?
Then use the „chauffeur service”.
 Registered car owners are able to provide this
service for other registrants
 Application hellpy you to find out
o Where is the nearest chauffeur
o What kind of car he has
o How much the tariff will be (from-to distance)
o Details about online payment, E-invoice
NOTE: As the site is available on mobile as
well, this can replace the „from party to
home” service as well.
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17. Holiday
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18. Holiday
Through the community you can
 Find accomodation and share the costs
cost
 Travel together and share travel fares.
 Organize couch surfing
 Share your experiences
 Etc.
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19. Shopping
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20. Social shopping
Members can leverage from
 Coupon exchange
 Integrated offers of coupon/social
shopping sites
 Others’ recommendations about
products/shops/promotions
 ‚I go shopping what can I get you’
service – for elderly, sick people, or
busy shopping can be outsourced
via this site
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21. HOW TO COMMUNICATE?
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22. Step1: Building awareness
Continuous presence to introduce the service/site
 Launch promo
 Viral effect
o Share
o Like
 Content development
 Paid communication
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23. Step2: Continuous development
Continuous integration of
 Further ideas
o Social planting – an idea from 2010 -
http://www.slideshare.net/HegedusZsolt75/social-planting
o GPS based application for public transport, combined with a routing
service to find the fastest/best route
 Reflections for needs – continuous
research on the site
 New technical opportunities
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24. Business opportunities
Objectives:
 Database building/marketing
 Service fees (e.g. Chauffeur service)
 Recruitment os sponsors
 Indirect incomes
o Placement of Google advertisements
o Placements of banner advertisements
o Product placements
o Unique offers by travel agencies/car dealers/…
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25. Hegedűs CONSULTING

26. Thanks for your attention!
Hegedűs Zsolt
Hegedűs CONSULTING
+36 20 432 7715
www.hegedus-consulting.com
contact@hegedus-consulting.com
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