A study on awareness of modern retailing concepts on Indian consumers

2.  Today, India is the most favored retail destinations in the world. Retail
sector has become a major contributor to country’s GDP. Indian retail
industry is ranked among the 10th largest retail markets in the world.
 The change of attitudes of Indian consumers and the emergence of
organized retail formats have transferred the face of retailing in India.
Organized retailing offers huge potential for future growth of retailing
in India.
 This study provides information about the changing retailing concepts
across the world.
 It also emphasize on major players of e-retailers and modern customer
services provided by the retailers.
 This study also gives an idea about the modern retailing methods which
are widely used in foreign countries, but yet to be implemented in India
due to various reasons and also provides some suggestions to overcome
the challenges.

3.  Retailing, which comprises mainly of modern retailing, makes shopping a
memorable experience through busy shopping malls, multi stored malls and
huge complexes that offer a large variety of products in terms of quality and
value for money.
 The retail sector currently undergoes a transition in India. The situation has
altered such that if people had only Kirana stores to meet their necessities in
the old days, now they have huge complexes and malls to replace the former.
Gradually more sophistication seeped into this sector and department stores
came into being.
 The beginning of mid-1990s was marked with an explosion of shopping malls
and plazas where customers interacted with professionals and not just with the
owner.
 A notable point here is that the customers’ requirements are catered to by
trained staff.
 Today, retailing has become a comfortable experience characterized by
convenience and speed.
 Retailing can be categorized into different sectors like clothing and textiles,
food and grocery, consumer durables, footwear, furniture and furnishing,
catering services, jewelry ,watches, books, music and gifts, mobile handsets
and others

4. AMAZON GO
 Amazon go means a cashless society which gives an offline
mash-up of shopping experience to the customers through
cashless payment. Through Amazon app a new shopping
experience is offered wherein the users can at once grab what
they wish to purchase. While using this app the customer first has
to track the shelf inventory by using a virtual cart and if the
purchase is completed it is automatically charged in the account
which facilitates cashless payment. The customer need not carry
the wallet, instead can store all information in their phone itself.
 This innovation helps the customer to eliminate the hectic
procedures involved in manual transactions. Nowadays 40% of
the US users use this cashless payment as an offline mode in the
online world with more importance given to omni channel
introduced in India.

6.  This is a new facility given to the amazon prime
customers, which offers a trial before purchasing
through online shopping. Here the customer has an
option to choose 3 varieties of branded clothing like
Adidas and Calvin Klein to their wardrobe, which will
be shipped to the users door. The user is given a week’s
time to try the product at home. If not satisfied with the
product, they can return it through a postage. It
provides an exclusive platform for their customers by
giving membership trials like ‘teaser’s .That is why
they are known for early bird brands.

8. AMAZON FOOD RETAILING
 In new trends, food retailing has already entered in
Indian market through the omni channel. It is the
fastest moving channel compared to any other
channels. The emerging of food retailing gives an
online and offline experience to the customers in the
virtual world . Without going to the supermarket the
customers are allowed to shop the food online. There
are some markets like big basket, super daily that
approve food retailing.

9.  Echo look is the latest version which has been
introduced in the fashion industry. It helps to
capture the background in a blur manner with deep
sensing technique which helps them to bring out the
outfit to foreground in a sensible term, and the
customers are allowed to share their photos with
friends and also to examine themselves through the
style check service.

10. WAHACA
 Wahaca, known for UK restaurants group, which
supplies Mexican style street foods is teamed
with fly pay to help their customers to pay the bill
from the table after the meal through their phones
in multiple locations. It consists of a QR code and
each table is carried with another code tag which
we can access through our smart phones. This is a
method in which the costumer can use Wahaca
app so that the bill can be split to another party
who also has the app. It is a simple and effective
method of payment.

12.  Bird eye is the new innovative method used in a
restaurant. Having their dinner they can settle their bill
by taking the photo of the meal and uploading it in
instagram and tag them in bird eye inspiration. Thus
payment can be done by clicking a picture.

13.  This is the method which is developed in UK like an health
care chain which is used in stores in order to find and scan any
details regarding the product. They can place the order
wherever they are just using the credit card. It is an interactive
touch screen and printer where the users are allowed to know
overall information on the service and product wherein they
will be shown step by step procedures and are provided health
advice leaflet to the users.

14.  It is a new marketing app used by the Macy’s store in UK.
When a customer wants to buy the product from the
department store he just has to install Shop kick app in the
smart phone. It helps the customers not only to know about the
items in the store, but also about the offers and discounts that
are provided. The customer receives an alert in their phone
regarding the above. Even though it involves risk factors, it is
an effective means for the customers to grab the items at the
earliest.

15.  Both primary and secondary data is used in this study in
order to meet the requirements of the purpose.
 A questionnaire has been prepared to know the point of
view of respondents regarding the extent of awareness of
customers in modern retailing concepts.
 Convenience sampling method was used and out of
thousands of users 60 responses of online users were
collected and the study was made.
 The statistical tools including percent analysis was used to
analyze the data.
 The secondary data are obtained from various sources
including website, Research articles, journals etc.

16.  To identify the awareness of customers on modern
retailing concepts.
 To study the effectiveness of modern retailing methods
if it is implemented in India.
 To understand the causes for slow progress of modern
retailing methods as compared to other countries.
 To determine the technological changes happening in
the field of retailing.

17.  Respondents based on age group:
8.30%
82%
6.70%
3.30%
AGE CLASSIFICATION
below 20
20-25
25-30
above 30

18. 2. GENDER
26.70%
73.30%
gender wise classification
male
female
73.3% of the 60 respondents are females and the rest
26.7% are males.

19. 51.70%
1.70%
3.30%
36.70%
5%
1.70%
Amazon
E-bay
Snapdeal
Flipkart
Myntra
others
It is evident that most of the online customers prefer
Amazon for their shopping.

20. 40
38.3
21.7
yes
no
not sure
Out of the 60 respondents, 40% are aware of the new steps taken
by the retailers to ease the online shopping experiences and 38.3%
are completely unaware of it whereas 21.7% of the respondents are
not sure of it

21. 40%
38%
22%
highly essential essential not essential
Most of the respondents are of the opinion that it is
essential to have constant technological changes in the
field of retailing.

22. 33.30%
66.70%
yes
no
0
10
20
30
40
50
60
amazon go
amazon food
retailing
amazon
wardrobe echo look
51.5
30.3
18.2
0
Most of the respondents are not aware of the methods adopted by
Amazon in foreign countries. Only 33.3% of the respondents know
about it. Out of it, Most of the respondents are aware of ‘Amazon
Go’ and ‘Amazon food retailing’.

23. 6.70%
60%
37%
1.70%
very effective
effective
less effective
not effective
60% of the respondents think that it would be effective if some of the
foreign retiling practices are implemented in India and only 1.7%
believes that those measures will not be successful if implemented in
India.

24. 10
83.3
6.7
always
sometimes
never
About 80% of the customers do not feel that the retailers take
a sincere effort in addressing their grievances.

25. 0
5
10
15
20
25
30
rigid rules &
regulations
Reluctance to
accept changes
importance
given to savings
than to
spending
less
infrastructure
security issues others
13.3
28.3
20
10
25
3.3
Majority of the respondents think that reluctance to accept changes,
security issues and importance given to savings are the major reasons for
slow progress of steps taken by online retailers in India as compared to
foreign countries.

26.  Out of 60 respondents 81.7% falls under the category of age group between 20- 25.
 73.3% of the respondents are females and the rest 26.7% are males.
 It is evident that most of the online customers prefer amazon for the shopping as 51.7% respondents
prefer that.
 40% of the respondents are aware of the new steps taken by the retailers to ease the online shopping
experiences and 38.3 % are completely unaware of it whereas 21.7% of the respondents are not sure
of it.
 Most of the respondents are in the opinion that it is essential to have constant technological changes in
retailing.
 Most of the respondents are not aware of the methods adopted by Amazon in foreign countries. Only
33.3 % of the respondents know about it. Out of it, most of the respondents are aware of ‘Amazon Go
‘and ‘Amazon food retailing’.
 60% of the respondents think that it would be effective if some of the foreign retiling practices are
implemented in India and only 1.7% believes that those measures will not be successful if
implemented in India.
 About 80% of the customers do not feel that the retailers take a sincere effort in addressing their
grievances.
 Majority of the respondents thinks that reluctance to accept changes, security issues and importance
given to savings are the major reasons for slow progress of steps taken by online retailers in India as
compared to foreign countries.

27.  More number of people are not aware of the new
modern retailing. So campaigns, advertisements, etc.
can be used by the online retailers to create more
awareness.
 Rigid rules and regulations are one of the reasons of
slow progress of change in India, Therefore, laws can
be liberalized so that new methods get implemented in
India too.
 There is a need for more innovative modern techniques,
so that the Indian consumers can experience a more
comfortable shopping experience.

28.  This study was conducted to analyze the awareness of modern
retailing concepts which is yet to be implemented in India.
 It was done by conducting a survey among 60 customers.
 The study portrayed the awareness level of Indian online
consumers on innovative methods widely used across the globe.
 From the study we can understand that Indian consumers are
willing to experience retailing in a way which makes it more
comfortable through these innovative methods.
 The consumer’s awareness of retailing innovations practiced
across the world is comparatively lower.
 According to the study, reluctance of the Indian society to accept
changes, importance given to savings than to expenditure are the
major reasons (according to the consumers)for the slow progress
of recent innovations in India compared to other countries.

29.  Most of the respondents were not even aware of the
recent innovations implemented in India
 The size of the sample comparing to the population is
very less and hence it will not represent the whole
population.
 Validity and reliability of the data obtained depends on
the responses from the customer
 Few of the respondents were not open