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3iLAB.SOLUTIONS All Material Is Protected By Copyright
103
Design for visual communication
Unit 1 Research & development Part 1 Letterforms

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Design for
visual communication
3iLAB.SOLUTIONS All material is protected by Copyright
Visual Research
(document, experiment, contextualise and evaluate)
learning session...

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Design for
Visual Research
learning session...
SketchBook I SketchBook II SketchBook III
Unit 1
Research &
development
Unit 1
Visual language &
grammar
Unit 1
Information search
& design
Letterforms
Type classification
Typographic hierarchy
Form and meaning
Colour, structure &
meaning
Information research
Information design

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EXPERIMENT EVALUATE
DOCUMENT CONTEXTUALISE
Documentation
helps ensure consent
and expectations. It
is important to record
information that can
help support the proper
execution plan.
Contextualisation
means packaging
certain units into a
qualification, to suit
specific needs.
An experiment is a
method carried out
to support, refute, or
validate a hypothesis.
Experiments vary
greatly in goal and
scale.
Evaluation is a
systematic measurement
of a subject’s merit,
worth and significance.
The purpose is to reflect
and identify future
change.
Visual Research
learning session...

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Unit 1
Research &
development
This unit is designed to develop your approach
to research methods and design development,
promoting a personal style or stance to your
engagement with communication problems.
You will use this unit to engage with research
methods and understand its relationship to the
design process. Your findings will be applied
through projects in the Design Resolution unit.
The activities you will engage in are designed to
help you improve your ability to recognise and
identify design problems; establishing the detailed
requirements associated with a client (including
self-authorship) briefing and audience/user
reception and perception.
They will also equip you with an advanced
contextual understanding of visual
communication practice as preparation for your
potential progression to further postgraduate
masters level or specialist professional practice.You
will investigate how design practitioners have used
visual research and communication theories in
their work and apply this learning to your design
process.
The unit is underpinned through your critical
assessment of the knowledge and skills you have
acquired through learning at undergraduate level
or through equivalent experience.
Introduction:

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Unit 1
Research &
development
• Identify visual associations
inherent to a range of media
and demonstrate how they
might be applied in solving
problems. (Experimentation,
Technical Competence)
• To assess critically
historical, contemporary;
social and cultural references
and theoretical contexts
in investigating visual
communication problems;
(Subject Knowledge)
• Critically evaluate,
articulate and sustain
complex arguments
related to your approach
to communication design;
(Subject Knowledge,
Communication and
Presentation)
• Develop skills of research,
organisation and analysis to
support practical resolutions
and meet the needs of visual
communication problems;
(Research, Analysis)
Learning Outcomes:
Research & Analysis Skills
Subject Knowledge
Experimentation
Technical Competence
Communication & Presentation Skills

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Unit 1
Research &
development
Assignment criteria/format:
It should include research
into type classification
systems and how the formal
qualities of a typeface are
designed to express different
messages in different
environments.
Experiment using various
media, materials and
processes.
Design is an iterative
process; testing or validating
is an essential part of the
design process. Hence,
evaluate the outcome and
submit the result.
EXPERIMENT EVALUATE
DOCUMENT
Consider historical and
contemporary contexts in
your further explorations.
CONTEXTUALISE

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Unit 1 Research & Development Part 1 Letterforms
Visual Research
learning session...
Definition & knowledge of
the letterform.

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A letterform, is a term used mainly
in typography, and calligraphy to
mean a letter’s shape.

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A letterform, is a term used mainly
in typography, and calligraphy to
mean a letter’s shape.

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Definition: a letterform is a phrase used mainly in
typography, palaeography, calligraphy & epigraphy
to indicate a letter’s shape. A letterform is a type
of glyph, which is a specific, tangible way of
writing an abstract character or grapheme.

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Palaeography: is the
study of ancient &
historical handwriting. It’s
study of the deciphering
& dating of historical
manuscripts.
Epigraphy: is the study of
inscriptions like writing.
It is the science of identifying
graphemes, clarifying their
meanings, classifying their
uses according to dates and
cultural contexts,
and drawing conclusions
about the writing and the
writers.
Glyph: is an elemental
symbol within an agreed
set of symbols, intended to
represent a distinct character
for the purposes of writing.
Definition: a letterform is a phrase used mainly in
typography, palaeography, calligraphy & epigraphy
to indicate a letter’s shape. A letterform is a type
of glyph, which is a specific, tangible way of
writing an abstract character.

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study of ancient &
manuscripts.
cultural contexts,
writers.

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study of ancient &
manuscripts.
cultural contexts,
writers.

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study of ancient &
manuscripts.
cultural contexts,
writers.

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study of ancient &
manuscripts.
cultural contexts,
writers.
In Sum...

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Visual Research
learning session...
Basic understanding of the
letterform by sketching.

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Anatomy of Typography
Typefaces, like most things, are made up of constituent
parts. The characteristics of these parts give typefaces their
character.

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Selected by the world’s most knowledgeable and well-
connected graphic design commentator, Steven Heller, this
survey gets into the minds of designers who create typefaces,
word-images and logos through their private sketchbooks

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Visual Research
learning session...
Document the understanding
and recording the learning.

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Task 01: Hand rendering your name
Choose a typeface from the sheets provided. Try to choose
one that reflects something about yourself; consider how
typefaces embody different references – modernist, linear,
elegant, clean, functional, official, informal, personal,
irregular, simple, complex, etc. Draw a baseline and trace your
first name.

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Task 03: Parts of a letter
Using the handout that shows parts of a letter and the type
sheets provided, identify a letter part that interests you – for
instance the counter. Now try to explore how that specific
part differs across various typefaces and fonts. Focus in on
your chosen letter part and devise ways in which you can
visually communicate your findings.

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Visual Research
learning session...
Found alphabets,
a practical typography
exercise.

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Visual Research
learning session...
Typography experimentations

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Visual Research
learning session...
Letterpress
printing exploration &
experimentation

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Visual Research
learning session...
Suggested reading and
resources

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Thank you...

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