Two Social Media tools to increase reach & engagement with your intended audience. Using screen-shots and hash-tags to connect and reach more customers.

1. Two Digital Marketing Tools that Brands can use to increase Reach &
Customer Engagement
image via
http://hashtagify.me/explorer/presentation_daily_inspiration
Screen-shots and hash-tags are an invaluable tool for marketers to reach and
sell products to their audience. The old adage is that a picture is worth a 1000
words. As the fields of Marketing and Advertising shift to digital and mobile

2. formats, the power of the image to tell stories and get your message across are
the new tools of the 21st Century.
Hash-tags are also valuable tools because they allow marketers and everyday
people to share their content with people who are out of their network. Hash-
tags allow users on social networks to index their content. For example, if I
share a blog post or an image with the tag #marketing, I can reach everyone
who searches for that tag on a social network. My reach expands exponentially
as a result. This is very powerful. Hash-tags started on Twitter then spread to
other networks much like the like button on Facebook. Think of a hash-tag as
a social network search engine like Google.
The screen-shot is a great way for marketers to reach their audience and
beyond. As the number of computers and mobile devices multiply worldwide,
more people will capture everyday images of their lives and share them via
Social Networks such as Facebook/Instagram, Twitter, Google+, LinkedIn
etc...
Screen-shots can be taken with both computers and mobile devices. This
allows individuals, and small brands alike to market and reach potential
customers via storytelling through screen shots. Fortune 500 brands have
tapped into this marketing goldmine by soliciting everyday people to take
pictures of themselves using the products that they love. Think of this as a
picture version of a LinkedIn recommendation. It's social proof.
Screen-shots can also be usedto share accomplishments and to advocate your
love for your favorite brands. I have usedscreen shots in all of the ways that I

3. have mentionedabove. Recently, I was featured on Twitter's Ads Blog for my
endorsement of Verizon wireless.
When screen-shots are usedwith hash-tags, this is a marketing goldmine
because marketers can share their story with billions of people worldwide and
go beyond their regular followers. As a result, brands have potential to sell
more and connect with people worldwide.
How have you usedscreen shots and hash-tags to sell and market your
products?