Engagement small

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Engagement small

  1. 1. Design, engagement e persuasione.
  2. 2. 1,012,643 UX PROFESSIONALS ON LINKEDIN IN DEC 2012
  3. 3. “Cos’é la User Experience?"
  4. 4. Inflazione
  5. 5. Inflazione della UX: 1
  6. 6. Inflazione della UX: 2
  7. 7. Engagement
  8. 8. “Design isappliedsocialsciences”
  9. 9. flow
  10. 10. flowM. Csikszentmihalyi
  11. 11. Parafrasando JJG: UXD e’il design di tutti gliaspetti di un sistemain vista dell’interazionecon gli utenti,con lo scopo del loropiacere d’uso-
  12. 12. non coinvolgente?
  13. 13. perceptioncognition emotion UX action
  14. 14. perceptioncognition emotion Human action
  15. 15. UXD = Umanesimo Digitale
  16. 16. C’é un lato oscuro?
  17. 17. “Right now, there are lots of people who’ve only been calling themselves a UX designerfor a year or two at most. But when you actually unpack their skillset, they’re not reallyUX designers, they’re just using it as a label. And that is having a negative effect on theperception of user experience.” – -Andy Budd (Clearleft)
  18. 18. UX Design efilm making
  19. 19. Persuasione
  20. 20. Influenza ubiquitaria
  21. 21. InfluenzaRobert B. Cialdini, Regents’ ProfessorEmeritus of Psychology and Marketingat Arizona State University
  22. 22. Reciprocity
  23. 23. Commitment and Consistency
  24. 24. social proof
  25. 25. Liking
  26. 26. Authority and trust
  27. 27. Scarcity
  28. 28. persuasione, in or out?
  29. 29. “UX is about makingpeoples life better"
  30. 30. …non condivideva i nostristessi obiettivi….
  31. 31. Darkpatterns
  32. 32. DISCUSSION
  33. 33. THE END

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