1. Design,
engagement e
persuasione.

2. 1,012,643
UX PROFESSIONALS ON LINKEDIN IN DEC 2012

3. “Cos’é la User Experience?"

5. Inflazione

6. Inflazione della UX: 1

7. Inflazione della UX: 2

9. Engagement

10. “Design is
applied
social
sciences”

11. flow

12. flow
M. Csikszentmihalyi

18. Parafrasando JJG: UXD e’
il design di tutti gli
aspetti di un sistema
in vista dell’interazione
con gli utenti,
con lo scopo del loro
piacere d’uso-

19. non coinvolgente?

20. perception
cognition
emotion
UX
action

21. perception
cognition
emotion
Human
action

22. UXD = Umanesimo Digitale

23. C’é un lato oscuro?

24. “Right now, there are lots of people who’ve only been calling themselves a UX designer
for a year or two at most. But when you actually unpack their skillset, they’re not really
UX designers, they’re just using it as a label. And that is having a negative effect on the
perception of user experience.” – -Andy Budd (Clearleft)

25. UX Design e
film making

26. Persuasione

27. Influenza ubiquitaria

29. Influenza
Robert B. Cialdini, Regents’ Professor
Emeritus of Psychology and Marketing
at Arizona State University

31. Reciprocity

32. Commitment and Consistency

33. social proof

34. Liking

35. Authority and trust

36. Scarcity

37. persuasione, in or out?

38. “UX is about making
people's life better"

39. …non condivideva i nostri
stessi obiettivi….

40. Dark
patterns

41. DISCUSSION

42. THE END